This presentation introduces people to what can be done on the web using mobile phones. It highlights ow web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services. This presentation was last given at the Coos Bay/North Bend Chamber of Commerce Independent Business Operators luncheon on February 16, 2011.

1. Web on the go
Why the mobile Internet matters to businesses
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution United
02/16/2011 States license. For more information, visit http://www.creativecommons.org

2. Why you should care

3. Mobile phone use

4. 85% of people own mobile phones
Younger generations
= Higher use
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

5. 40% access the Web on phones
Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey

6. 25% only use mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

7. 51% of the younger are mobile-only
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

8. A growing trend
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010

9. A growing trend
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010

10. What they can do

11. That's not a phone

12. Now that's a phone
Android Blackberry iPhone
Smartphone = handheld Computer
(that happens to make phone calls)

13. There's a lot you can do
Web search
Phone
Calendaring
Instant
messaging
Email
Texting
Social
Internet
networking

14. And that's just what you
can do from the home screen

15. The desktop look

16. Same site, different look

17. Some sites are usable on the go
Even sites not designed for
mobile devices can still be
pretty usable on one.

18. Some not so much
Some sites can be pretty
challenging to use, especially
those that use a lot of Flash
(video and interactive) elements

19. Where they're going

20. Location awareness

21. It's a social thing

22. Location awareness opens doors
Find nearby Track your Conduct geography-
businesses location based searches

23. A couple of examples
Map nearby Find the Get turn-by-turn
ATMs address directions to it

24. A couple of examples
Scan a Find prices Locate local
barcode and reviews stores that have it

25. Takeaways
The mobile web puts ready access to information directly into
people's pockets.
Sites look different on the mobile web (and other devices).
Keep this in mind while designing websites.
Location awareness makes it easier to find your business.
Embrace services that take advantage of it.
Make sure that your business's information is updated in
online services such as Yellow Pages, Yelp, etc.
Use of the mobile web is popular, and it's only becoming
moreso as smartphones become more common.

26. Questions?
View this presentation is on slideshare:
http://www.slideshare.net/nbpl/mobile-web-6939705
This presentation was made using open source software.
Ubuntu Linux LibreOffice Chromium GIMP Shutter Android
Operating system Impress Web browser Image editor Screenshot utility Mobile operating
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