2. 2011 Australian Social Media Data
Source: Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011
3. Australian Trends
• Mobile internet 50% penetration amongst online Australians in 2010
• 35 % penetration of smartphones among online Australians
• 8% of online Australians use tablet
• [ end 2011 forecast 24% +]
• 71% accessing audio or video content online in 2010 and 35% on a weekly basis
• 3 in 4 online Australians tap consumer opinion about brands, products and organisations, found in social
media
• 63% have Facebook profile
• 46% have clicked the Facebook ‘Like’ button for a brand, product, org.
• 43% share their opinions about brands and products via social media
• 53% engaged with a brand or company on a social networking site
• 36% engaged with government or politicians on a social networking site
Source: Nielsen State of the online market: evolution or revolution? March 2011
9. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
http://twitter.com/#!/b2bwhiteboard
www.b2bwhiteboard.com