my presentation about a Gamification research

1. Gamification
Gamification

2. Agenda
 Introduction
 Background
 Gamification and psychology
 Gamification and agile

3. What’s Gamification ?

5. Gamification Background
 In 2007, the Gamification industry was invented by
Bunch Ball .
 In 2008 , the first document about Gamification was
released
 The actual implementation of Gamification started in
year 2010, as the new trend was broadcasted
through industry players and conferences .

6. Gamification and psychology :
Fog's behavioral model three factors:
 Motivation
 Ability
 Trigger
Those three factors should be applied to achieve a
powerful Gamification technique.

7. Maslow’s and Pink’s theories

8. Gamification and Agile
 Both Gamification and agile are built on the idea of
iterative system testing.

10. Game Design Framework
 Mechanics
 Dynamic
 Aesthetics

11. Game mechanics
 Points
 Levels
 Leader boards
 Badges
 Challenges
 On boarding
 Engagement loops

13. Nike + training club app.
http://www.youtube.com/watch?v=F_yI
bXfLPUU&feature=related

14. Foursquare

15. Foursquare and Radio shack
 In August 2010, the two companies made a contract
 RadioShack starts a 30 days marketing test
 A coupon was offered to those who checked in the
store
 In Christmas season ,RadioShack offered
a badge of 20 % discount to those who
Check in RadioShack stores and other
Locations
 RadioShack revenues increased.

16. Sales force ..

17. American airlines ..
In which a progression
bar is used to represent
user’s current
qualification status

18. Advantages ..
 Users engagement
 Gaining customers loyalty.
 Increasing revenues

19. Pitfalls ..
 Using Gamification in a broken business
• Ignoring the product quality
• Bad marketing plan

20. Pitfalls ..
 Pointsification and Badgification

21. Conclusion
 Gamification is not just a game in an online business
or e-commerce website ,it is a strategic way of
engaging more customers to a certain product or
website .Gamification and a good business
management can make very successful business

22. References List
 1-Anderson ,T.(2011).newcombiz.com website .Retrieved from
 http://www.newcommbiz.com/could-gamification-replace-
management/
 2-Beresford ,T(2011).gamificationofwork.com website
.Retrieved from
 http://gamification.co/2011/02/23/the-science-and-psychology-
of-gamification/
 3-Beresford ,T(2011).gamificationofwork.com website
.Retrieved from
 http://gamificationofwork.com/2011/10/how-to-avoid-
pointsification-by-using-fuzziness/

 4-Carr D.(2011).Informationweek.com website.Retrieved from
http://www.informationweek.com/thebrainyard/news/social_net
working_private_platforms/231900162

23. References List
 5-Chan,A.(2011).Arthurchan.net website .Retrieved from
 http://sixrevisions.com/user-interface/karma-design-
pattern/

 6-Cunningham C. & Zichermann G.(2011).Gamification
by design.O'reilly media, Inc,1005Graustein Highway
North
 7-Edwards, T(2011).blogs.imediaconnection.com webiste
.Retrieved From
 http://blogs.imediaconnection.com/blog/2011/08/03/15-
brand-examples-of-gamification/
 8-Jross ,G.(2011).Six Revisions website.Retrieved from
 http://sixrevisions.com/user-interface/karma-design-
pattern/

24. Questions ?
And thanks for your time !