comparing education sector from two extreme dimension

1. IDENTIFYING THE 7 PS OF AN
GROUP MEMBERS
HARISANKAR U K
NAWAF MUSAWA
VARSHA LEYA MATHEW
AJMAL TAJ
SAJAN PETER
NAVEEN K U

2. 2
• 20 million students and 36000
institutions
• 574 universities and 35,539
colleges
• Worth of Rs 5.9 trillion
• Education is a professional
service
• Skill, knowledge, experience,
reputation, capacity and
creativity are crucial

3. 3
CRITERIA
Reputation of the institute
Number of applicants
Past success rate of placement
Faculty expertise
specialization offered
Infrastructural facilities
Fees

4. 4

5. G-TECH- IN A NUT SHELL
•G-TEC EDUCATION is an ISO 9001:2008 company imparting IT & ICT
training with several divisions, traditional university courses coupled with
international IT certifications along with Soft Skill programmed to bridge
in to employability.
•The vision is to provide professional education merging corporate culture
globally to the youth through technology resourcing and knowledge
consulting with emerging technologies.
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6. •G-TEC is Authorized Testing centre for ETS to conduct online tests for
IELTS , TOEFEL , GRE , ICT , SAT etc…..
•G-TEC is also an authorized Tally Academy to provide Tally training
and certification
•G-TEC is the only computer education centre being authorized by
INTERNATIONAL AND EUROPEAN COMPUTER UNION to
conduct ICDL.
•G-TEC is an authorized training centre of NIOS (National Institute of
Open Schooling) which comes under Ministry of HRD, Govt. Of India.
Why G-TECH????
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7. SERVICE TYPE
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G-Tec is concerned with handling Educational service (teaching,
training).
Mental Stimulus Processing is the category of service in which the
service is done in the minds of the customer in the form of
education.

8. MODE OF WORK…..
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Works on Franchise Basis.
Gets franchise on paying certain royalty amount.
The franchise share the benefits of advertisements, course
affiliations, technical assistance, faculty training, certificate issue
etc done by the head office.

9. COMPONENTS OF SERVICE
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Core product : Education
Supplementary services :
Facilitating services – Computer accessibility,
Infrastructure,
Good trainers.
Enhancing services – Fun based education,
Accredited certificates,
Flexible timing.
Delivery process : Direct one to one
interaction

10. 10
Price : Competitive based pricing
Product : Value based course certificates
Place : Centers are on high population
dense areas
Promotion : Various campaigns
People : Qualified trainers, past alumni's
Process : Direct student interaction
Physical evidence : Standardized infrastructure

11. PRICE :
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In oligopoly market as G-tec is the very few service reputed
service providers for computer education.
Such as G-tec looks to its immediate competitors for pricing
its various computer courses.
Basic computer courses are priced internationally and in
seasons based on special offers.
G-tec introduces various courses and charges its price based
on the demand for that particular certificate in the market
and also based on competitors.

12. 12
PRODUCT : VALUE BASED COURSE CERTIFICATES
The tangible product delivered at the
end is the various course certificates
issued on completion of the courses.
The course duration varies from
minimum of one month to maximum of
two years.
The course duration is fixed according
to the complexity in the each courses.
G-tec offers basic computer courses
such as Ms-office, programming courses
such as C++, java, hardware and
networking courses, linguistic courses
such as G-english, abacus training etc.

13. PLACE : DENSE POPULATED AREAS
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G-tec centre's are being through out the world over nine countries.
Centre’s are allocated to a specific location to cover particular geographic
area. Other centre’s is not allowed to campaign or do any promotional
activities other than the allocated area.

14. 14
PROMOTION : VARIOUS CAMPAIGNS
1. G-tec does various innovative promotional
techniques. Starting from the school campaigning to
free tours.
2. School campaigning includes approaching schools
and conducted quiz competitions and the winners
get opportunity to learn a course with less fess.
3. Free tours are conducted at the end of the vacation
courses to attract and retain students in the
coming seasons.
4. Job fair and other event based sponsorships are
done by the G-tec to emphasize the brand.

15. 15
PEOPLE : TRAINERS AND ALUMNI’S
The people part who interacts with
the students are the trainers of the
centre. The trainers understand the
need of the students.
For example a Commerce student is
prescribed to learn tally course when
he or she approaches the centre.
The motivating driving force is the
past students who has studied in the
centre and grabbed a certificate.
They are the people where the
information search is done by a new
student who wishes to join centre.

16. 16
PROCESS : DIRECT STUDENT INTERACTION

17. 17
SERVICE DELIVERY PROCESS

18. 18
FLOWER OF SERVICE

19. PHYSICAL EVIDENCE : STANDARDIZED
INFRASRUCTURE
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It is compulsory that all the G-tec centre’s should follow a similar
pattern. The centre should have a dedicated directors room and counselors
cabin. There should be at least 20 computer systems.
The colour code of every G-tec design is said to be reproduced as per G-
tec manual. No changes are allowed to make on the logo or prescribed
courses.

20. 20
INTERACTIVE BASE CLASSROOM
ERGONOMIC COMPUTER LAB
DIRECTOR’S ROOM COUNSELLORS CABIN

21. MARKETING COMMUNICATION MIX
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22. 22
Print ad (advertising)
“Job fair” media initiated
coverage (publicity and PR)
Training in schools
(personal communication)
Prize promotion in IT quiz
(sales promotion)

23. 23
COMPETITORS IN THE FIELD

24. 24
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