Socioversity - India's most exhaustive social media ranking for universities / by Careers360

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A Career is a Life
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Socioversity
Top 25
India’s most exhaustive social media ranking for universities
Pathfinder Publishing Pvt. Ltd.
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Contents
Introduction�� 3
Why Socioversity�� 4
Methodology�� 6
Socioversity Top 25 ranking��10
Platform-wise analysis��13
Where do Indian Universities stand globally?��20
Conclusion and the way forward�� 22
Project Editors: Anupam Sinha, Saurabh Pareek
Data Research: Prabir Mohanty
Art and Design: Pushkar Singh Negi
Copyright © Pathfinder Publishing Pvt. Ltd., New Delhi
All Rights Reserved
No part of this book may be reproduced, stored in a retrieval system or transmitted
in any form or means electronic, mechanical, photocopying, recording
or otherwise, without prior permission of Pathfinder Publishing Pvt. Ltd. Printed and
published by Maheshwer Peri on behalf of Pathfinder Publishing Private Limited.
Editor: B Mahesh Sarma Printed at: GH Prints Pvt. Ltd., A-256, Okhla Industrial
Area, Phase-1, New Delhi-110020
published from: 6, Panchsheel Shopping Centre, New Delhi–110017.
Research, faculty quality, infrastructure, patents and publications have been
traditional parameters one uses to evaluate a university’s performance. But in the
digital age, what also matters is the communication of these achievements and
credentials in Twitter’s 140 characters, or less. In mediums like Facebook and Twitter
interactions and feedbacks are instant and real-time.
In such a world, social media has emerged as a powerful medium for the
stakeholders in creation, assessment and enhancement of brand value and
consequently, its influence.
Socioversity is a pioneering attempt by Careers360 to signify those universities
that have been most effective in harnessing the power of this new medium. The
resultant list is eclectic and exciting.
For any queries, feel free to write to us at socioversity@careers360.in
Visit us on www.socioversity.careers360.com for detailed report and insights
or scan this QR Code with your smartphone now!
Universities
@ Social media
2© Careers360 www.Careers360.com

Global Internet-user statistics
currently stand just over the
3 billion mark with more than 2
billion social media accounts.
world
On internet
20142011
CHINA USA INDIA
243
279
641
CHINA USA INDIA
120
245
480
India saw a huge growth in the number of
Internet users and Internet penetration
crossed 19%. It is estimated to cross 300
Mn by the end of 2014 or early 2015.
The rise of social media and e-commerce
was at a very fast clip.Also, the reach of
broadband and Internet mobile aided the
pace.
Billion+
Users
World
3.01
Million+
Users
India
243
Indian web users visit
social networking sites86%India
On internet
India is a young nation, and as the data shows, has the fastest growing Internet-using population
in the world. The exciting fact is, 9 out of 10 Internet users are very active on the social media.
It is imperative that Indian universities realize the importance of online presence in the digital
age. Socioversity Top 25 is about qualitative rather than quantitative measurement and analysis
of social media, that is, followers, likes and registrations are not key if they are not matching with
the engagement level.
From Facebook to Google+ we have used it all. Sliced into 20 sub-parameters, and over 1 lakh
data points this is the most comprehensive analysis of presence and impact of universities
across social media platforms. Read the methodology page to know more.
Based on the aggregate scores obtained for popularity and engagement we have created
a composite index that measures the overall social media impact of an institution, and have
named it ‘The Socio IQ Index’. The data utilized in this exercise was gathered during Sep-Oct
2014. We carried out the exercise for 743 universities and just about 150 were very socially active.
Subsequent to the analysis we present the Top 25 Socioversities of India.
Why
Socioversity?
Facebook
Google+
28.77
Million
52
Million
74.55
Million
112
Million
LinkedIn
Twitter
15-24 25-34 35-44 45-54 55+
36%
39%
16%
6%
3%
(Inyears)
(Internet-user statistics)
India: Internet Users’
Age Distribution
Online population in India is significantly younger than
the other countries with 75% under the age of 35.
Top 3Top 3

Method-ology
We began by collecting data for over nine platforms and finally zeroed in on the five mentioned
below. For each platform, we had identified sub-parameters (explained alongside). The data
was gathered from official pages, or the most engaging pages/accounts available. The core
data was assembled directly from the platform and further validated by data from social media
measurement tools available.
Given below is a graphic representation of the platforms selected, their respective weightages
and the sub-parameters measured in detail.
50
40
15
10
15
Facebook
Twitter
LinkedIn
G+
Web
A total of 5 parameters are used in the mentioned
ratio which includes Facebook, Twitter, LinkedIn,
G+ and performance over web. They are further
subdivided into specific parameters.
Social Media
Platform Weightage
(SocioIQIndexpoints)
(Out of 130)
Parameters
Average Fan activity per post
Engagement rate
Talking about
Posts per week
Check-ins
Fans
80%
20%
Parameters
Percent retweeted by followers
Percent Tweets Favorited
Own tweets per month
Followers
Followers to Following Ratio
7
5%
2
5%
Parameters
Daily time spent per visitor
Daily page views per visitor
External Links
India Rank
Global Rank
34%
6
6%
Parameters
Followers
Views
100%
Parameters
Followers
Alumni Score
100%
Reach Popularity
Engagement Interaction

Socioversity Top 25 has taken all steps to eliminate the players who have built
likes/followers through paid campaigns but lack engagement and interaction
with the community and ensured only the best performing are featured
in the list.
The report is of high importance for the Directors, CXOs, Brand
Communications teams, Marketing teams and members of the Indian
educational community who are curious to understand and analyze the
current state and take inferences and conclusions out of the report to build
multi-platform positive Socio IQ Index. At the end of the report, you can find
the social media strategies and feedback to build strong engaging social media
presence for your university!
NOtes
There are multiple ways to measure and analyze the data and Socioversity Data Science team
has ensured that the best of the methods and algorithms are used for data processing. There
are certain assumptions taken into consideration and a few limitations to the ranking.
Older universities and ones with higher enrolment numbers (Mumbai University, Delhi
University) may have higher visibility and alumni base compared to others (Eg: IISc Bangalore
with fewer intake or newer universities) thus effecting the overall statistics in such cases
(scaling and adjustments have been applied to limit the extreme effects for such outliers).
Socioversity has weighted engagement as a key indicator. If a university has 1 million followers
but engaging only 1000, the overall performance will dip whereas a university with 2000
followers engaging 1000 will be rated higher.
Below are the boundary conditions applicable. Universities not fulfilling the criteria have been
removed from the overall ranking process.
If a university obtained 60% or more of its total score from a single channel (however, such
universities have been ranked as a part of the respective channels).
The university that did not have a minimum of 5% of its total score on Facebook and Twitter.
A minimum benchmark of 5000 likes on FB 200 followers on Twitter has been set. Scores
of universities below the benchmark have been scaled down to reflect the same.
*LinkedIn and G+ are kept as exception with no boundary limits considering lower presence.
Channel-wise
weightage
For Socioversity Top 25, the attributes which have contributed are:
Reach and Popularity: Being well-liked, followed and building a higher number of audience base
for the brand’s social media pages/accounts.
Engagement and Interaction: Engaging the audience in regular discussions, providing relevant
information, talking about, mentions and regularly committed to building a positive brand value.
For measurement of the above attributes, data for multiple sub-parameters were collected over
all major social media channels to define an exhaustive matrix of data points and Socio IQ Index
is assigned using algorithms.
Understanding the
weights assigned
Facebook has been given highest weight points (50) followed by Twitter (40). Observing
Facebook as a platform has strongest presence out of all others, it stood as our top choice for
highest weighted social media platform.
Ever since Twitter (40) came into existence, sharing of information and details in shortest and
concise way got a boost. The platform has attracted considerable number of universities and
communities.
LinkedIn (15), one of the finest platforms right now for professional networking, has been given
considerably lower weightage. The reason is that the university pages are LinkedIn’s own effort
to connect its users with the educational institutions with least involvement of the universities
concerned.
The youngest in the family, Google+ (10), with nearly 4 years of existence, has been able to build
traction for the target community, though Indian universities have not been able to capitalize a
lot on this platform.
Web (15) denotes overall presence of the university comprising its official website and user
experience along with external linking and recommendations.
YouTube, Instagram, Flickr, Pinterest, Academia etc. have not been considered for Socioversity
Top 25, in view of the lower presence of Indian educational institutions on them.

Overall Popularity (55)
Overall Engagement and Interaction (75)
Total Socio IQ Index (130)
Indian Institute of Technology, Kharagpur
Indian Institute of Technology, Bombay
Indian Institute of Technology, Madras
Amity University, Noida
University of Delhi, Delhi
Lovely Professional University, Jalandhar
Anna University, Chennai
Manipal University, Manipal
SRM University, Chennai
VIT University, Vellore
Chandigarh University, Chandigarh
Indian Institute of Technology, Delhi
Birla Institute of Technology and Science, Pilani
Christ University, Bangalore
Karunya University, Coimbatore
Chitkara University, Chandigarh
Sharda University, Greater Noida
Indian Institute of Technology, Kanpur
University of Pune, Pune
Kalinga Insitute of Industrial Technology, Bhubaneswar
University of Petroleum and Energy Studies, Dehradun
University of Hyderabad, Hyderabad
Amrita Vishwa Vidyapeetham University, Coimbatore
Banaras Hindu University, Varanasi
Manav Rachna International University, Faridabad
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
Socioversity
top 25 ranking
17.18
30.89
16.03
18.05
24.58
11.94
25.57
10.80
11.68
13.12
7.01
19.51
16.56
14.55
9.65
8.19
7.89
17.55
18.27
6.70
8.96
7.61
7.58
9.90
6.13
43.40
29.12
39.15
33.52
19.25
29.22
10.44
24.30
22.81
19.79
25.13
11.47
12.87
13.32
17.49
18.12
17.35
7.23
4.93
15.94
11.46
12.18
10.56
7.67
10.82
60.58
60.01
55.18
51.57
43.83
41.16
36.01
35.10
34.49
32.91
32.14
30.98
29.43
27.87
27.14
26.31
25.24
24.78
23.2
22.64
20.42
19.79
18.14
17.57
16.95

India’s Top 5
Socioversities
Indian Institute of
Technology, Kharagpur
1
India’s first and oldest IIT
tops the chart in Socioversity
ranking. The university has
consistent performance
across platforms and emerges
to be India’s best Socioversity.
Indian Institute of
Technology, Bombay
2
With exceptional Twitter
presence and good
performance over the rest, IIT
Bombay - one of the country’s
most sought after college is
India’s No. 2 Socioversity.
Platform-wise
analysis
In the creation of Socioversity Top 25, we have ensured that all the universities
get recognition for the efforts they have put in and managed to become one of
India’s top Socioversities.
The focus of the ranking has been on one key scale : How good the university is
in building and engaging their community effectively and consistently. The social
media performance is already building up as a key parameter for the brand value
across businesses globally and will be important even in the future. The ranking
will enlighten the way ahead for Socioversities in India.
The detailed platform-wise analysis will focus on listing out which platforms
emerge as the favourites and in which areas the digital and social media literacy
rate of an Indian university is the lowest.
3
Indian Institute of
Technology, Madras
The institute has well
distributed presence over
various platforms and the
brand value had surely given a
push to its social following.
4
Amity University,
Noida
The only private university
making it to top 5. Amity’s
strong areas are good
Facebook and Twitter
presence, but average LinkedIn
Socio IQ Index.
5
University of Delhi,
Delhi
With good performance on
Facebook and strong alumni
presence over LinkedIn, DU
needs to work on twitter and
Google+ to become Ideal
Socioversity.

FACEBOOK
4.511
Rank Name of institution Total score (50)
26.390
23.918
23.258
20.707
18.124
16.208
14.020
13.272
12.246
11.474
10.765
10.304
8.817
8.533
8.514
7.620
7.032
6.961
6.883
6.743
6.047
5.893
5.498
4.866
Indian Institute of Science, Bangalore
Panjab University, Chandigarh
Kalinga Insitute of Industrial Technology, Bhubaneswar
Indian Institute of Technology, Delhi
Indian Institute of Technology, Guwahati
Manav Rachna International University, Faridabad
Anna University, Chennai
Indian Institute of Technology, Kanpur
GLA University, Mathura
Jawaharlal Nehru University, New Delhi
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
% Distribution of universities
over likes on facebook
Facebook attracts huge segment of Indian Internet users and Indian universities have built
substantial presence on this platform. The graph below groups universities in terms of their
‘Following’ (Likes) on Facebook (based on statistics for top 150 universities’ data set).
Quick Facts
The most liked Socioversity
and the one attracting the
most number of Check-Ins on
Facebook.
5.46%
7.03%
18.75%
17.96%
14.84%
10.93%
6.25%
6.25%
12.5%
200001+
100001 to 200000
50001 to 100000
25001 to 50000
10001 to 25000
5001 to 10000
2000 to 5000
1000 to 2000
0 to 1000
IIT Bombay, IIT Kanpur
and BITS Pilani
Highest Check-Ins
Amity
University, Noida
1,720,000+ Likes

32.417
26.166
22.644
19.941
17.621
16.693
8.635
8.033
8.018
7.786
7.672
6.782
6.717
6.669
5.765
5.759
4.978
4.951
4.629
4.597
12.697
12.586
10.806
9.509
9.358
Twitter
Rank Name of institution Total score (50)
Sharda University, Greater Noida
Chaudhary Charan Singh University, Meerut
TERI University, New Delhi
Christ University, Bangalore
Indian School of Mines, Dhanbad
Amrita Vishwa Vidyapeetham University, Coimbatore
ITM University, Gurgaon
Vel Tech Dr Rangrajan Dr Sakunthala Tech. Uni., Chennai
NIIT University, Neemrana
Banaras Hindu University, Varanasi
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
61.53%
5001+
1001 to 5000
501 to 1000
201 to 500
0 to 200
16.15%
8.46%
11.53%
2.30%
% Distribution of universities
over followers on twitter
The 140 character limit platform has not emerged as a strong area for Indian universities.
With approximately 78% of Indian universities having less than 500 followers, there is a lot of
understanding needed to utilize Twitter and build a viable social media strategy for the same
(based on statistics for top 150 universities’ data set).
Interestingly, globally universities like Harvard and Stanford are exceptionally strong on Twitter and
their strategies to use the medium are also very distinct.
IIT Madras
(41.88% retweets)
IIT Bombay
13900+ Fans
Quick Facts
The most followed
Socioversity and the one
with highest percentage of
retweets on Twitter.

Google+
Emerging out of Google’s stable, the G+ brand has built a strong user-base across the globe
just within four years. The platform offers multiple features ranging from content sharing to
messaging which makes it a strong contender. Indian universities have not been able to build
good presence over Google+. It is expected that G+ will grow even bigger in coming years, hence
here lies an unexplored opportunity to capitalize.
University of Delhi
220920+ Alumni
University of
Mumbai
318000+ Followers
Amity University,
Noida
Views 7,505,044
1
Anna University
Chennai
9100+ Followers
IIT Bombay
5800+ external
links
IIT Kanpur
Among top 800
websites of India
(Alexa)
a
Linkedin
LinkedIn primarily is a professional networking website. The 12-year-old platform has been
able to attract students, working professionals as well as organisations in a big way. It has
a new initiative for educational institutions/universities, where pages are created for them
and members can follow or add them as their alma mater. Universities with higher student
enrolment and active alumni base on LinkedIn will have an edge.
Web
Number of daily visitors and the average time spent by them on their site indicate the
popularity and reach of a website. It is the external mentions referring back to the site (Links)
that sum up the credibility of a university. The national and global website ranks from Alexa has
also been used as an indicator of web presence and its effectiveness.

21 www.Careers360.com20© Careers360 www.Careers360.com
Where do
e stand
Overall Popularity (55)
Overall Engagement
and Interaction (75)
Total (130)
Harvard University, Cambridge (USA)
Stanford University, California (USA)
University of Oregon, Oregon (USA)
Louisiana State University, Louisiana (USA)
Ohio State University,Ohio (USA)
Princeton University, New Jersey (USA)
Full Sail University, Florida (USA)
John Hopkins University, Baltimore (USA)
Duke University, North Carolina (USA)
Yale University, Connecticut (USA)
Indian Institute of Technology, Madras (IND)
Indian Institute of Tech., Kharagpur (IND)
University of Delhi, Delhi (IND)
Indian Institute of Tech., Bombay (IND)
Amity University, Noida (IND)
Lovely Professional University,Jalandhar (IND)
Chitkara University, Chandigarh (IND)
Indian Institute of Technology, Delhi (IND)
SRM University, Chennai (IND)
Manipal University, Manipal (IND)
To evaluate where Indian universities stand on global scale, we
decided to do a comparative analysis of World Top 10 Social
Universities (Source: www.studentadvisor.com) and our
data science team scored them on Socioversity scales from
scratch (please note that only the ranking list was taken as
reference and no data points/algorithm of the source website
were utilized).
Inferences:
No Indian university managed to score above any of the top
10 International universities compared in the Socioversity
ranking process.
Harvard University (USA) emerged as the best in the ranking
process with 97.19 Socio IQ Index whereas,IITMadras got 30.55
Socio IQ Index (only 31.43% of that of Harvard University).
International universities were observed to be working well
on engagement and regularly sharing information, student
life, creating viral campaigns and more importantly following
different social media strategy for different platforms which is
a strong take away for the Indian universities.
Head to head comparison
top10global
India
Vs
(Overall Engagement)
10
20
30
40
50
60
10 20 40 6030 50 70 80
(OverallPopularity)
Harvard University
(46.54, 50.65)
IIT Madras
(7.74, 22.81)

97.19
65.69
52.78
52.11
50.67
45.72
38.15
36.72
36.09
32.10
30.55
29.73
28.60
25.20
23.02
19.77
18.98
18.24
17.63
16.86
50.65
36.16
30.85
33.41
35.28
24.07
24.46
26.31
23.93
19.32
22.81
21.15
9.46
13.72
13.25
46.54
29.53
21.93
18.70
15.39
21.65
13.69
10.41
12.16
12.78
7.74
8.58
19.14
11.48
9.77
7.36
4.85
10.31
5.93
7.06
12.41
14.13
7.93
11.7
9.8
21© Careers360 www.Careers360.com

Universities with less than
200 followers on Twitter
Universities with
less than 500 external
links on Web
1000 followers on LinkedIn
100 followers on G+
Universities with
less than 5000 likes
on Facebook
31.25%
43.84% 61.53%
64.61%
83.07%
To sum up, Internet in India is still on a growth trajectory and will emerge
much stronger in a couple of years. Social media on the other hand, has
been able to build a high audience base across the country. Building
stronger social media presence with more focus on engagement will
surely help to put Indian universities on the global map.
the socioversity
Digest

Insights
to become
AN Ideal
Socioversity
There is no doubt that digital is
the new big thing. Everyone has
access to information so it’s very
important to make it available in
the best and easiest form. Ensure
you are running faster every day.
Stay Social
Don’t try to present a fake bubble
as it would burst sometime or the
other. Be real and presentable so
that you can build a strong, positive
brand value. Keep fans regularly
informed about your achievements
and victories.
Be genuine and honest
Every fan/follower is unique and
connects with you for different
objectives. Treat them as unique
and serve them well. Every satisfied
andhappyfollowerisworthmillions
and can act as a source for word of
mouth advertising!
Treat followers and
fans like people, not
numbers
One disadvantage of social media
is that negative feedback travels
at far greater speeds than the
positive. Don’t avoid them if some
of your stakeholders are pushing
negative reviews or opinions. Deal
with them by politely answering
not just the critic but all the others
reading.
Never avoid criticism -
deal with hyper
informed users
In this age, building expertise just
over one platform may not help.
On social media, the audience is
scattered as per their taste on
multiple channels. Be there for
them with platform-wise social
media strategy.
Be the jack of all trades
If your stakeholders (students,
staff, parents, partners etc.) don’t
appreciate and recommend you,
the social pathway would be very
difficult. Their mentions, likes,
retweets will create the positive air
for you.
Create a positive brand
Generating likes,fans and followers
through promotion or other
means will not be of much help if
engagement is missing. Interact
with the community, regularly.
Deliver them value for their effort
in following your brand.
Engage, Interact, Grow.
Never hesitate to move to the
next new shiny thing. Technology
is changing very fast, and many
new channels would emerge, and
collapse as well. Build a presence
across-platforms, wherever your
audience is.
Be ready to adapt

Sources
Respective official websites of multiple social platforms
Alexa
ComScore
IAMAI Reports
Various tools like Likealyzer, Twitonomy etc.
www.studentadvisor.com (For top 10 global social universities)
About
careers360
We are an educational technology company that creates products and services
by analysing millions of data points. We offer insightful expert advice, relevant
content, advisories and information across multiple platforms that help students
decide better.
We are India’s biggest education rating company that rates over 5000
institutions in Engineering, Management, Law, Medical Allied Sciences and
more.
We are India’s largest education market place that provides students the widest
choice of educational products/services at the best prices.
We are careers360! INDIA’S MOST TRUSTED CAREER COUNSELLOR.
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socioversity@careers360.in
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Socioversity - India's most exhaustive social media ranking for universities / by Careers360