Short business plan

1. Zenith
BIKERS POINT
Abhishek(01)
Chandrashekar(09)
Hariprakash(12)
Karthik(17)
Naveen(37)
Sandeep(40)

2. OVERVIEW
 Introduction
 Market Analysis
 Company
 Promotion
 Expansion
 Financial Analysis

3. INTRODUCTION
 Need for own conveyance
 Economic growth
 Scarcity of public transport
 Hikes in prices of public & private transport
 To reach destination in time & save Energy and
money.
 Affordability- cars, bikes

4. Cont…
 Demographic issues:
Two wheelers sales in India:
6.57 million -2004/05
7.50 million -2005/06
7.86 million -2007/08
10million by 2010
 Annual growth rate of 8%

5.  Penetration:
7% in Rural areas
24% in Urban market
 Population in Hyderabad:
According to census-Around 45,00,000
Percentage of bike holders-20%

6. DRIVING FORCES BEHIND SALES
&PURCHASES OF USED BIKES:
SALES:
Wants of the customer to change according
to the trend.
Situations like-Going abroad, Dissatisfaction
with the performance etc.
PURCHASES:
Lack of Purchasing power for new bikes.
Less usage.

7. CONCEPT & MARKET
ANALYSIS
 What is the present condition of the 2nd
’s two
wheeler Sales/Purchase Market?
 Even though there are lot of competitors
existing ,why are we again starting the 2nd
’s
Automobile Sales/Purchase Business?
 How will we distinguish ourselves from our
competitors ?

8. Present condition of the 2nd
’s
Sales/Purchase Market.
 Unreliable
 When customer purchases bikes from company
 Lack of the quality
 Charging high price than the actual value of
the product.
 When customer sells their bikes to the company.
 Very much undervaluation of the product.

9.  As a result,
1.Customer is not able to get right value ,Apart from
that he is being exploited.
2.Lack of trust
3 Consuming lot of time.

10.  Earn the trust of customers by creating right value to
the customer.
 How will we create value to customers ?
1.For the customers who are selling their bikes to our
company
 We pay Reasonable market prices
 Giving guidance about the bikes in the market if the
customer has an idea to buy new one
2.For the customers who are purchasing from our
company
Quality product + Value added services

11. ABOUT US
 Creating value to the customers through
purchasing and selling of used bikes along
with Value added services.
 Inventory of bikes to select
 Best value
 Complete customer satisfaction is top priority
 Provide quality service after sales.

12. Product MIX
 2nd
Hand bikes of different models.
 Modification of New & 2nd
hand bike’s
 Services to the bikes

13. Target customers & place
Youth
Middle & lower income group
Narayanaguda,hyd

14. Pricing strategy
Negotiable based on the following aspects
Model of the bike
Market value of the bike
No. of Years used

15. Marketing strategies
• Sales Strategy:
Providing Free service of bikes for 6
months
• Buying Strategy:
Identity Card & Booklet
Providing Free service for 6 Months
(Once for 3 Months)
online site for comparison of 2nd
hand Bikes

16. Promotions
 Pamplets
 Print Media
 Online Marketing
 SMS
 Radio

17. Expansion strategy
 Forecasting of sales ,demand and profit
 Expansion of business from Two-Wheelers to Cars .
 Increasing
 No of Operating branches
 facility locations across the City
 Expanding from Tier-1 cities to Tier-2 cities across
A.P

18.  Selling bikes on Behalf of Brand image
 Promoting sales by providing EMI facility
 Spreading Business from Cities to Rural
People.
 Continuous feedback from each and every
customer for Total Satisfaction