Week 03 Business Ethics

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id

Week 3

Content : Business Ethics
Ethics in the
Workplace

Social Responsibility

mplementing SR
program

Jakarta, September 2008

Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id


Intro .....



What is Ethics ?

“Beliefs about what is right and wrong or good and bad
in actions that affect others”
Content : (Griffin, 2007)

Ethics in the “The rules and principles that define right and wrong conduct”.
Workplace
(Robbin, 2007)



If…

Content :

Ethics in the
Workplace



Then ...

Content :

Ethics in the
Workplace



By process…

Content :

Ethics in the
Workplace



Is there any gray area in ethics ?

Content :

Ethics in the
Workplace



No…!!

Content :

Ethics in the
Workplace



What is Business Ethics ?

Ethical or unethical behaviors by a manager or employer
of an organization
Content :

Ethics in the
Workplace



Steps in Making Ethical Judgments

Content :

Ethics in the
Workplace



Same blue taxi ?

Content :

Ethics in the
Workplace



Coincidence or ... ?

Content :

Ethics in the
Workplace


Expanded Model of Ethical Judgment Making Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id



Business Ethical Challenges

Content :

Ethics in the
Workplace



How Organizations Shape Ethical Conduct

Content :

Ethics in the
Workplace



Johnson & Johnson’s Credo

Content :

Ethics in the
Workplace



Major Corporate Stakeholders

Content :




Responsibilities of Business

Content :




Responsibilities to the General Public

Content :




Content :




Responsibilities to Customer

What is Consumerism ?
Form of social activism dedicated to protecting the rights of
consumers in their dealings with businesses
Content :

Basic Consumer Rights Source: Griffin, 2007

1. Consumers have a right to safe products.
Social Responsibility 2. Consumers have a right to be informed about all relevant
aspects of a product.
3. Consumers have a right to be heard.
4. Consumers have a right to choose what they buy.
5. Consumers have a right to be educated about purchases.
6. Consumers have a right to courteous service.



Consumer Rights Source: Kurtz & Boone, 2007

Content :




Content :


Source: Marketing Magazine, 2006



Ethics in Advertising23

• Food product labeling
• Misleading product claims
Content : • Deceptive advertising
• Morally objectionable advertising




Warning Labels

Content :




Content :

Source: Marketing Magazine, 2006



Legal and Social Commitments

• Businesses cannot practice illegal discrimination against
people in any facet of the employment relationship.
Content :
• Businesses should provide employees with equal
opportunities for reward and advancement without regard
to race, sex or other irrelevant factors.

• Businesses should strive to ensure that the workplace is
physically and socially safe.



Implementing Social Responsibility Programs

• Critics of socially responsible business oppose any
business activity that threatens profits.
Content : • Proponents of socially responsible business believe that
corporations are citizens and should help to improve the
lives of fellow citizens.

mplementing SR
program



Spectrum of Approaches to Social Responsibility

Content :

mplementing SR
program



Top 15 Corporate Foundations

Content :

mplementing SR
program



Establishing a Social Responsibility Program

Content :

mplementing SR
program



thank you


Week 03 Business Ethics

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