Natalie Reynolds of Inspiration Ltd presented at the BNI Dylan Chapter meeting on November 19, 2010. Inspiration Ltd is a print and promotional products company established in 1984 that has expanded through acquisitions and a new facility. They provide various printed materials and promotional products and target a wide range of business sectors. Their services include marketing advice and local service.
2. Inspiration Ltd
1984 – Established
1998 – Acquired Celtic Design & Print
2001 – Acquired the assets and staff of James Gerard & Co
2008 – Moved to Garngoch Industrial Estate (17,000sq ft
purpose built factory)
3. What we do? - Print
•Business Cards
•Letterheads
•Business Stationery
•Brochures
•Leaflets/Flyers
•Workwear/Corporate Clothing
•Folders
•NCR Pads
•Jotter Pads
•Pull Up Banners
•Exhibition Stands
•Gift Vouchers
7. How we work…
•Advice regarding overall marketing not just promotional items
•Local service
8. What do you do?
•What marketing do you currently do?
•How do you attract new customers?
•How to you maintain customers?
•Who is your target audience? (Industry/Geographical)
•Do you have a marketing budget?
9. Marketing Activities
•Networking
•Referral partnerships
•Host an event/seminar
•Telesales/Telemarketing
•Hospitality
•Corporate/Seasonal Gifts
•Direct Mail
•Exhibitions/Trade Shows
•Bill Board Advertising
•Yell.com/Thomson Local
•Search Engine Optimisation
Advertising – Internet
Advertising – TV, Radio
Advertising – Newspapers,
Magazines, Trade Journals
•Sales – Cold Calling/Door
Knocking
•Leaflets/Brochures
•Sponsorship
•Branding – Branded Business
Stationery
•Corporate Image – Staff
Clothing/Vehicle Signs/Signage
•PR – Editorials/Articles
•Social Media
•Website
•E-commerce
•Promotional Campaigns
•E-Marketing
•Customer Relationship
Management
•Customer Service
10. Why use promotional items?
•Repeatedly draws attention to your brand
•Tool for making your current marketing activities more effective
12. How to get me referrals!
• Introductions to Marketing Managers, Business Owners,
Managing Directors and Office Managers
WHY? it will make their job easier as we’re a one stop shop, we
can provide them with ideas/guidance and help them spend
their budget more wisely!
• Collect promotional items at events or from your
customers/suppliers
WHY? if they’ve already purchased promotional items, then they
have already established the importance of using them as a
marketing tool
13. How to get me referrals!
• Marketing/Advertising spend on their monthly/end of year
accounts
• Struggling with getting new customers
• Introductions to referral partners
• Other print companies
• Marketing consultants
• Anyone who provides a Marketing Service!
(See Marketing Activities)
(Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)
(Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)
(Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)
(Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)