ASAE Learning Lab: Membership Mktg on a Shoestring featuring Elizabeth Engel and Kathleen Wilson

1. Membership Marketing on a Shoestring BudgetTuesday, August 18, 20099:00 – 10:15 a.m. Content Leaders: Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI Kathleen Wilson, CAE, Executive Director, NATLE www.asaecenter.org Connecting Great Ideas and Great People

2. Case Study:American Political Science Association What happens when you have TONS of Word of Mouth …and it’s all BAD?

3. Case Study:American Political Science Association Membership is (say it with me) EVERYONE’S business

4. Case Study:American Political Science Association Who is allowed to say… “Yes”

5. Case Study:American Political Science Association Take the long view

6. Case Study:American Political Science Association Bad WOM  Good WOM

7. The Membership Culture How does your board viewmembership recruitment?

8. The Membership Culture Create Your #1Membership Marketing Team!

9. The Membership CultureVolunteer Leaders The Courtship The Engagement

10. Membership Training CampforVolunteer Leaders

11. The Membership CultureVolunteer Leaders Get promises and keep score

12. The Membership CultureProfessional Staff Paying Members = Paid Employees Everyone works in membership Orient, train, teach

13. The Membership CultureProfessional Staff Earners vs. Spenders Bomb the “silos” Every contact counts

14. The Membership Culture Reward & Celebrate!

15. Case Study: Consortium for School Networking It’s all in the details

16. Case Study: Consortium for School Networking Word of Mouth (again)

17. Case Study: Consortium for School Networking Volunteers are your BEST resource

18. Case Study: Consortium for School Networking DO sweat the small stuff (sometimes)

19. SAMPLE CHART FOR BOARD

20. Lifetime Value of a Member

21. MAJ Board Baseball Batter Up for the 2008-09 Game! Singles Michelle Bloomfield Petra Green Freddie King Otis Rush Hubert Sumlin M. WatersDinah Winters Triples Eric Clapton Robert Cray Ronnie Earl Buddy Guy Steven R. Vaughan Grand Slams! Barry Adams (5) Richard Chalmers (4) Sue Pyle (7) Martha Stewart (11) Gary Wilkins (6) Tom Wright (8) Louise Zambri (9) Doubles Cindy Axelrod John Blaine Pat Blaire Jeff Caster Mimi Caster The Dugout Clive Akins Merry Schmidt Tommy Ponders Stu Robinson Alexis W. Senn Thanks to Susan Smith, Development Director, MI Association for Justice

22. Membership Fun M&Ms –The Real Meaning m m Membership& Money! m m m m m m m

23. Come on Down to the Membership Roundup! Who: The FSA Board What: A Membership Phonathon When: September 15th Noon – 3:00 p.m. BBQ & fixins will be served Where: The FSA Corral, 123 Main Street

24. Your TurnAudience Q & A

25. Shoestring Experience

26. Tie it all up! Tips for the shoestring marketer

27. Contact Information Elizabeth Weaver Engel, MA, CAE Director of Marketing & Sponsorship NACHRI Eengel@nachri.org 703.797.6041 Kathleen Wilson, CAE Executive Director NATLE kwilson@natle.org 850.668.6905 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

28. Mark Your Calendar 2010 Online Conference for Small Staff Associations January 26-28, 2010 Visit www.asaecenter.org for more information