This webcast will provide you with best practices and tips that will get you up and running with social media tools Twitter, Facebook, YouTube, LinkedIn, blogs, email and website to engage your constituents and others on the world wide web. More importantly, this webcast will show you tools that will make this outreach efficient and effective using the human and financial resources you have now! Can we raise money using social media ? the answer is yes! How much and setting expectations is the issue. Bring your questions ? we have answers! At the conclusion of this session, participants will know how to: Effectively use appropriate social media for their organization, engage others in using the social media, use social media to raise money. create effective messages for social media, integrate a social media plan as part of communications, marketing and fundraising

2. Barbara Talisman
Barbara has more than 20 years of experience in fundraising and
nonprofit consulting. As Vice President, serves as a strategic consultant
to Ketchum and Pursuant Agency clients. Barbara brings her
experience in fundraising, board development, executive coaching as
well as facilitating workshops at conferences worldwide. Talisman
clients include human service, healthcare, education, international
affairs and arts organizations. She is a well-known and well-respected
industry leader with expertise that includes board and membership
development, donor cultivation programs, major gift solicitation and
grant writing, volunteer recruitment and corporate partnership. A
social media early adopter, she demonstrates her talents and
proficiency in online communication through her presence on, Twitter,
an e-mail newsletter, and her blog, Talisman Thinking Out Loud. Barbara
also has a radio show called Making a Difference, where she interviews
nonprofit thought leaders who share how they are inspiring change
and rising to meet challenges with solutions that effectively advance
their causes.

3. 1. Where R U in SM?
2. Part of a marketing/communication plan
3. All about relationships
4. Communication
5. Coordination
6. How to

4. Social Media – primarily Internet-based tools for sharing
and discussing information among human beings. The
term most often refers to activities that integrate
technology and social interaction with the
construction of words, pictures, audio and video.
The industry might also refer to social media as “user
generated content”
Wikipedia

5. • If you are not actively involved in an online community
already, you have nothing to leverage
• Donor loyalty is about YOU being loyal to your
donors, until you can operate from that premise – your
organization will not use social media effectively
• Social media is one of many cultivation tools you
can/should be using

6. Curating
Producing
Commenting
Sharing
Watching

7. Used with Creative Commons permission from Beth Kanter
Community
Building &
Social
Share
Networking
Generate Content
Buzz
Listen Participate
Tactics – Tools - Time
5hr 10hr 15hr 20hr
Less Time More Time

8. Facebook
Add This Widget
Twitter
Your
Website & MySpace
Conversation
Email
Blog LinkedIn
Blog
Flickr

9. Based on Constituent Interests
• Listening
• Google alerts
• Monitor
• Dialogue
• Authenticity

10. Traditional Media New Media
Email signatures Social media policy
E-News with SM links Twitter – Tweeters
Website updates Blog - Bloggers
Collateral materials Facebook Fan Page
Annual report Causes Page
Press releases YouTube
Calendar of events Photos

11. Selling to Leadership
Risk of Ignoring
Plan
Willingness to let go
Crisis Management
Plan
Measure/Evaluate
People

12. September November 1st
News/annual report Mail appeal
Email appeal
Blog to Fan page
Fan page/Causes update
Video to Fan page Blog to Fan page
October Video to Fan page
Email December
Blog to Fan page News
Video to Fan page Blog to Fan page
Video to Fan page
Fan page
Thank you letters
Holiday cards

13. @mikeyames @pursuant
michael.ames@pursuantagency.com
http://techhermit.blogspot.com/

14. Craft your message (video or written note)
•Address your Facebook network specifically
•Use the voice that your Facebook friends know
•Don't "put on" a fundraiser voice
•Be yourself, that's who people will give to
Image by © Duncan Smith/Corbis View this video appeal example

15. • Group into lists where those friends know each
other.
• Commenting will grow a conversation.
• Lists can only contain 20 people, so you might be
titling these lists things like "workfriends1",
"workfriends2", etc.
Image by © Duncan Smith/Corbis

16. •Video or written note
•You will likely have to upload it more than once
•Tag as many as 50 of your friends in each video/note
•Tagging your friends in the video not only causes the video to
appear in their own notifications, but also sends it to the feeds of
all their friends.

17. • Consider opening yourself to a chipin widget
• Community Hunger Day had a very slick, custom
sponsorship microsite that was built for them by Pursuant.
• There are additional peer giving options
• GiveForward
• FirstGiving

18. Cultivate others comments by
replying to and engaging with
each comment.

19. Say “thank you”
• Send private thanks right away
• Send a public thank you
• Send a corporate thank you
View this video thank you example

20. Send Updates
• Plan to update entire
group at least twice
• Upload the updates and
“share” them with the
distribution lists
• “Shared” assets will show
up in your friends inboxes
instead of their notifications.
Image by © Duncan Smith/Corbis

21. • Active Facebook users proceed
• Passive Facebook users should spend three months
commenting on friends photos, commenting on friends videos,
uploading your own quality photos and videos, involving
yourself in conversation around your friends notes and status
updates.
• Non-users of facebook...spend a month reading
Beth Kanter’s blog before opening your profile.

22. Having used this precise method several times, he has
never run into Facebook suspending he account. He knows
of others who have deviated from this distribution plan
and have been temporarily suspended. He doesn’t know
what triggers a suspension. Anyone who does know the
current, specific triggers for suspension, please tell Mikey!

23. Social Media Tech
Ping.fm
Hootsuite
Thwirl
Twibes
TweetDeck

24. Thank You!
Barbara.Talisman@PursuantGroup.com
www.pursuantgroup.com
www.talismantol.wordpress.com
@BTalisman
www.blogtalkradio.com/making-a-difference