2. Why? v. Why not?
Where are you
now?
Why change?
How to change?

3. Why? v. Why not?
Control revenue
Reduce reliance on
single source
Utilize resources
Donor stewardship

4. What does yours look like?
 Lots of government $
 One large Foundation?
A few good donors?

5. Giving in America
Source: Giving USA
http://www.aafrc.org/gusa/ways.cfm

6. Questions…….

7. Balanced Revenue
Focus on individuals
More control over cash flow
Show donors you are
committed to stewardship
Offers many points of entry
for donors

8. It’s a Process
Commitment
Plan
Pro-actively seek new
money

9. Commitment
Board engagement
Annual giving
Major giving
Cultivation
Solicitation
Time/Commitment

10. Questions…….

11. Cultivation
Raise awareness
Communication
Events
Ask

12. Solicitation
Annual ask
Special events
One on one
Ask others to help

13. Keep Trying
Don’t give up
Use many channels
Engage in social
media

14. Questions…….

15. Thank you!
barbara@3talisman.com
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