1. National Safe Place Week
Hillary Bond
Communications Coordinator
National Safe Place

2.  Purpose of a Media Campaign
 Materials & Formats
 Media Outlets & Appropriate Contacts
 Social Media
 Suggested Timeline

3. • What is the goal of
your media campaign?
• Key message(s)?
• Who do you want to
inform—target
audiences?
• What communication
channels will you use?

4.  Press Release
 Media Advisory
 PSAs
 Fact Sheet
 Media Kit

5.  From top to bottom:
 Include agency and Safe Place logo
 FOR IMMEDIATE RELEASE or EMBARGOED
 Contact person’s name, title, phone, email address
 Concise, informative headline
 City, State and Date in bold—before lead sentence
 Lead sentence or paragraph should aim to answer the
five Ws—who, what, where, when, why
 Quote(s) from noteworthy person in 2nd or 3rd paragraph
 Boilerplate describing your agency at bottom of press
release written in smaller/italicized text

7.  From top to bottom:
 Agency and Safe Place logo
 MEDIA ADVISORY FOR (date of event)
 Contact person’s name, title, phone, email address
 Include “Media Advisory” above headline
 Clear, concise headline
 Lead paragraph giving general information about event
 Necessary information under the headings What, Who,
Where, When, Why
 Boilerplate describing your agency at bottom of media
advisory written in smaller/italicized text

9.  From top to bottom:
 Agency and Safe Place logo
 PUBLIC SERVICE ANNOUNCEMENT for (air date)
 Contact person’s name, title, phone, email address
 Title of announcement
 Concise explanation of what you want aired or complete
PSA script

12.  Event press release
 Media advisory
 Fact Sheet
 Agency and Safe Place logos (hi res)
 Promotional brochures (Safe
Place and agency)
 TXT 4 HELP card
 Business card

13. Your media list should include:
• Name of media outlet
• Name of contact
• Title/position
• Mailing address
• Phone numbers (main, direct)
• Email (direct, not just general email)
• Twitter handle (ie: @WLKYNews)
• Notes

14. • Television stations: news directors,
assignment editors, morning and/or noon
producers, PSA directors/community
relations directors
•Radio stations: news directors, talk show
producers and hosts
•Magazines: Editors, photo editors,
calendar editors, community
editors/reporters, other reporters that cover
subject matter relevant to your organization
• Newspapers: Section editors (metro,
business, education, lifestyle, etc.),
community editors/reporters, calendar
editors

15.  Send press release and PSA scripts at least two
weeks in advance
 Send Media Advisory at least two days in advance
 Most media contacts like to receive materials via email
 Don’t send a group email with entire distribution list in
the header
 Craft a catchy, detailed subject line
 Be sure to write brief “pitch” in body of email

16.  Follow up with your media contacts one week after
initial contact

17.  Aim to post NSP Week content
twice a week
 Communicate with media
contacts via social media
 Use Twitter hashtag
#SafePlaceWeek and
#WhereisyourSafePlace
 Upload photos/videos during
NSP Week

20. Questions?

21. Thank You!!
Hillary Bond
(502) 814-1069
hbond@nationalsafeplace.org