2. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Gap Analysis
Key Objectives Assesment
(current state % incomplete/complete)
Tasks (and outcome)
Improve and finalize application design Design outcomes
Collect user research Research outcomes
Complete written component Writing outcomes
Gather thesis committee Comittee outcomes
• Create a more native prototype experience
• Develop usability testing protocol
• Finish literature review
• Ask professors to be on my thesis committee
• Design Interactions
• Develop a style guide for the application
• Develop a landing page
• Develop misc. deliverables
• Run usability sessions
• Run thesis statement validation study
• Develop personas
• Develop remaining sections
16%
30%
90%
22%
30%
0%
60%
0%
0%
25%
25%
0%
0%
0%
0%
0%
• Behavior guidelines
• User stories
• Thesis paper
• Thesis defense
• Insights
• Persona posters
• Storyboards
• Use cases and scenarios
• Brand bible/design document
• Finished hi-fidelity prototype
• App website with ‘coming soon’ link
Incomplete Complete
1
2
3. 1. Improve & finalize design
2. Collect user research
3. Gather thesis committee
4. Complete written component
Key Objectives
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
4. 1. Improve & finalize design
2. Collect user research
3. Gather thesis committee
4. Complete written component
Key Objectives
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
5. Project Alpha
Overview
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Persona
Development
User
Research
Insight
Collection
Improve &
Finalize
Current Design
6. Question Follow up
Do you have any hobbies?
If yes… Tell me more about your hobby.
How important is this hobby to you? What do you get out of it?
How much of your budget is dedicated to your hobby?
Are you a part of any groups related to that hobby?
How did you find that group?
How frequently do you meet?
How about sports or other activities like volunteer work?
If yes… How long have you been doing [sport or activity]?
Do you ever have a hard time starting a pickup game?
How long have you been volunteering there?
Are you ever short of hands?
Are you ever interested in finding out about group events for sports, en-
tertainment or other events in Savannah? If yes… How do you usually find out about these events?
Have you ever been in a situation where you really wanted to go to an
event but didn’t because none of your friends could make it?
if yes… What was that situation like?
What did you try to do to resolve the situation?
Have you ever thought about using an app to resolve
a situation like this?
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Project Alpha
Discussion guide
7. Scenario 1: You have found an interesting new app called Eventou and have
just installed it with the intent of trying it out. Please register a new account
and then fill in your profile. Now that your account is set up please create an
event and check in.
Tip: On fields that require input simply tap to fill in the details.
Scenario 2: After attending your first event you made a couple new friends and
want to add them to your friends list. Find out who attended the event with you
and add them to your friends list.
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Project Alpha
Use cases & scenarios
8. Project Alpha
Overview
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Persona
Development
User
Research
Insight
Collection
Improve &
Finalize
Current Design
9. Initial Results (3 Interviews)
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Project Alpha
Insights
10. 1 2 3 4Several users noted that there
was a lack of labelling on impor-
tant UI elements. Also instruc-
tions for certain tasks were not
explicit enough to be perfor-
med.
Individuals matching the trail
blazer profile wanted to know
the skill levels of people they
were attending an event with.
User profiles were requested by
almost all of the usability test
participants.
The feedback and system mes-
sages need to be more explicit.
Key screens lacked the consi-
tency users needed and caused
confusion.
Improve locus
of control
Quality control Who’s that man
in the circle?
Better iA!
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
Project Alpha
Insights
11. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona
Development
User
Research
Insight
Collection
Improve &
Finalize
Current Design
Persona Development
Overview
13. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Profile
Project Alpha
Improve & finalize design
14. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
Persona
Development
User
Research
Insight
Collection
Improve &
Finalize
Current Design
15. Persona Development
The “Trail Blazer”
Sharon Campos
Budget reserved for sports: $400/mo
Profession: Software Developer
Personality Type
Goals Needs
AchieverCompetitor
Socializer Explorer
“I am a weekend warrior!”
• Exchange knowledge
• Find a regular hiking group
• Explore new trails
• A way to find separated party members
• Be matched with those of equal skill level
• An impetus to make it to the great outdoors
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
16. Persona Development
The “Athlete”
Paul Simmons
Budget reserved for sports: $150/mo
Profession: Copywriter
Goals Needs
AchieverCompetitor
Socializer Explorer
Personality Type
“I’m always up
for a game!”
• Find fellow soccer enthusiasts
• Be the captain and win
• To have a good clean game
• Meet some new drinking buddies
• A sense of control
• A way to blow off steam after work
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
17. Persona Development
The “Hobbyist”
David Boon
Budget reserved for hobbies: $200/mo
Profession: Small business owner
Goals Needs
AchieverCompetitor
Socializer Explorer
Personality Type
• Meet other hobbyists
• Trade tips on how to save money
• Share past projects
• Connect with other DIYers
• Learn money-management techniques
• Show off his achievements
“‘Whats new at the
hobby shop today?
Nathan Nash | ITGM 748 | Professor SuAnne Fu | Project Alpha
