1. GTA INVASION!
Strategy of Release
Announcement at live panel at E3 (June 2011), fist teaser trailer shown
at E3 which shows aliens being brought into the GTA world but does not
give anything away. 2 Months later (August) announce a mid 2012
release (around may).
First official trailer in October outlining the main story; you play as
Niko Belich and aliens are invading liberty city, the only thing you can
do is defend yourself and hope not to die. At the same time as the first
trailer, release wallpapers and themes for the PC and Mac on an official
“GTA INVASION!” website opened on the same day, Specialist press will
be given demo disks (to be put in magazines) that contain exclusive
wallpapers and themes for the PS3 and Xbox360 consoles.
About a month after the first trailer banners and ads will be placed
around the internet and the box art will be shown on the ads for the first
time, mostly on gaming and games review sites such as OXM and Game
Spy, they will also be placed on the official website and all other
Rockstar websites were available. These will continue until the release.
In December you can officially pre order the Episode on a disk but to
download onto your console you have to wait until release. Pre order
pack is announced on the “INVASION!” Website, the pack contains a
poster, a bag with the logo, a strategy guide and the game (when its
released) and the banners (online ads) are updated to show the pre
order pack. The pack will be about £10 in the UK and hopefully some
fans will buy it around Christmas time so money is being made before
the release (the people who pre order will get the £10 they paid off the
game when it is released). It will also be revealed that there will be an
all new multiplayer for the episode Via the website.
January (5 months to release), a new Trailer released Showing the new
characters Crypto and Skirmisher (borrowed from Halo and Destroy all
Humans), and shows some game play along with some clips of the new
multiplayer, also at the end of the trailer it shows Niko flying a fully
drivable spaceship, there will be a directors commentary version on the
website explaining some of the new features. Guerilla advertising will

2. be used from January until the final release in an attempt to dominate
the streets (Graffiti, Stickers, etc).
March – A TV teaser trailer released onto popular UK and US channels
such as MTV, the trailer will be a spoof news broadcast announcing the
alien invasion, at the final scene the broadcast cuts off to a technical
error screen, and then to a picture of the front cover with the release
date and the pre order pack; it will only be shown for about 2 weeks on
certain channels so if anyone wants to see it they will have to go
searching on the internet (and will hopefully find the official website), a
few weeks after the TV ad, a radio ad (similar to the war of the worlds
Broadcast) will be played once only on a high profile radio station (they
will reveal it as an advertisement for GTA INVASION!) .
In Aprila big advertisementpush – Posters in as many shops as possible
and adverts will be played more frequently to get the name INVASION!
Stuck in people’s heads. In May, (the night before release) there will be
an official release party in London and New York (both at night in the
correct time zone) and the game will be sold off after midnight.