Nathalie Pham

New York, New York United States

Associate UX Director

Technology / Software / Internet

At times working in UX feels like being a court mediator and finding a solution to various claims and stakeholders. The challenge is often the identification of the unexpressed business needs, the creative vision and the technical teams ability to execute on the idea. And there are the users with various behaviors and profiles. Their preference may be counter-intuitive to any of the other three stakeholders: clients, designers, and development. The intellectual satisfaction comes from the listening and finding the convergent points of the various viewpoints. The balance shifts often between the client and the users. At times the clients’ opinions outweigh the users even if I advoca...