2. What do they do?
❖ Dating app!
❖ Friend finder!
❖ Game
“Tinder is how people meet. It's like real
life, but better” - Tinder
3. Financials
❖ Have not monetized the app yet!
❖ Estimated at 500 M - 5 B before acquired by IAC!
❖ Talk about introducing ads and in-app purchases!
❖ Freemium option: tinder anywhere!
❖ Need to determine what the app is before monetizing
4. Company History
❖ Launched in Aug 2012 by Sean Rad, Jonathan Badeen,
and Justin Mateen!
❖ Won TechCrunch's Crunchie Award for "Best New
Startup of 2013.”!
❖ Hits 1 Billion Matches in Spring 2014!
❖ Hits 2 Billion matches in Summer 2014!
❖ Majority owned by IAC by Fall 2014
5. Whats Hot?
❖ Tinder Moments - keeping up
with your matches!
❖ Improving matches - Facebook
friends and common interests!
❖ Encouraging users to message
each other
6. Secret Sauce
❖ Connecting people who are mutually interested!
❖ Similar to our normal experience meeting people!
❖ Ease of use
7. Story Time
❖ Three of the co-founders meet and start working on
Cardify!
❖ Late into development, they think of Tinder!
❖ Chose to pursue Tinder, ultimately a great decision
8. Competition
❖ Match.com, OkCupid - All owned by IAC!!
❖ JSwipe - Tinder for Jews !
❖ Hinge - less match options but more information
9. The Future
❖ Huge growth across the board!
❖ New features being introduced!
❖ Business model is in the
pipeline
SUCCESS
