Presented for The Hustle's Trends.co. More info on the presentation at www.growthmachine.com/trends

1. SEO Strategies from
Billion Dollar Brands
By Nat Eliason (@nateliason)
Founder & CEO @ Growth Machine
Presented for Trends.co

3. Time
CAC
Why SEO?

4. My Goal
Cut through the noise around SEO
Show how simple the first principles of SEO are
Give you a proven framework for getting started

5. Idea from Derek Sivers, image from Adrian Reif

6. SEO Strategy SEO Execution Magic $$$ From Google
Idea from Derek Sivers, image from Adrian Reif

7. SEO Strategy SEO Execution Magic $$$ From Google
Idea from Derek Sivers, image from Adrian Reif

11. SEO Strategy
Find your customers’ problems
Answer their questions about those problems
Introduce your product as a better solution to their problem

16. Find your customers’ problems
Answer their questions about those problems
Introduce your product as a better solution to their problem
SEO Strategy

20. Find your customers’ problems
Answer their questions about those problems
Introduce your product as a better solution to their problem
SEO Strategy

22. Find your customers’ problems
Answer their questions about those problems
Introduce your product as a better solution to their problem
SEO Strategy

23. SEO Strategy SEO Execution Magic $$$ From Google
Idea from Derek Sivers, image from Adrian Reif

24. Wine (duh)
Hosting Parties
Gift Giving
Healthier Drinking
Sustainable Agriculture

26. SEO Strategy
Find your customers’ problems
Answer their questions about those problems
Introduce your product as a better solution to their problem

27. SEO Strategy SEO Execution Magic $$$ From Google
Idea from Derek Sivers, image from Adrian Reif

30. SEO Execution
Create great content
Publish it consistently
Increase the authority of your site

31. SEO Execution
Create great content
Publish it consistently
Increase the authority of your site

32. Publishing great content for SEO means
writing something better than the top
pieces on Google that fully answers
the searcher’s query.

33. Let’s look at that Zapier article…

34. Easy Great Content
Read the top 5 posts for your query
Record everything they mention and exclude
Write a mega-post combining the best parts with what
they leave out

35. SEO Execution
Create great content
Publish it consistently
Increase the authority of your site

41. Easy Consistency
Hire an editor
No seriously, hire someone to keep you on track
You will almost certainly fall off schedule if you don’t have
someone whose job it is to keep you on schedule

42. SEO Execution
Create great content
Publish it consistently
Increase the authority of your site

46. Easy Authority
Guest posting, Outreach, and PR
I know, boring, but it works
Link building “hacks” tend to get punished by Google in the
long term, and could set back your progress

47. This boring, unsexy strategy, followed for
years, is guaranteed to work for SEO. It
always has, and it likely always will.

48. SEO Execution
Create great content
Publish it consistently
Increase the authority of your site
AND BE PATIENT!!!

50. SEO Strategy SEO Execution Magic $$$ From Google
Idea from Derek Sivers, image from Adrian Reif

51. Questions?
My Twitter: @nateliason
Further Reading: growthmachine.com/trends