Good business all comes down to the C Words

1. The C Words Nat Duncan Qld Film Locations Pty Ltd Upload Youth Entrepreneur Camps Your start-up, your enterprise, your new business needs to check out the C Section!

2. Go to the C Section Custard Leonard Cohen Johnny Cash Coldplay Cold Chisel Cut Copy Cold War Kids Cat Empire The Carpenters The Cars Catalyst Cher JJ Cale Glen Campbell The Cardigans Nick Cave Kasey Chambers Cornershop Nat King Cole

3. Calculated Risks Risk Assessment Impulsiveness Entrepreneurs and successful business people are not gamblers and will never take just any risk (for risks sake) Break the rules , seek forgiveness later Make Excellent Mistakes

6. Creativity Innovation Left Brain Brain plasticity Problem Solving – the 5th solution Spirituality in Business to tap into creativity Creativity in business offers the customer Value

7. Cash Flow Cash is King Keep on top of it Surround yourself with talented $people Educate yourself $$ Follow up bad debts What are you worth? Business Karma

8. Capital No matter what successful entrepreneurs may report – behind every successful start-up there’s been some form of financial support or support that can be equated in financial terms

9. Crazy Entrepreneurs are crazy, weirdoes, mavericks, rebellious, square pegs in round holes Find other weirdoes and hang out Embrace your crazy side Don’t conform

10. The Customer Find out who your customer is Find out what they want, not what you believe they want (or worse) what you’d want Share personal stories to build rapport and trust Be a Listener not a Talker

11. Change Embrace Change Anticipate and Prepare for Change Be a change junkie New neural pathways From great suffering comes great achievement (growth) Recognize that change fosters strength building, resilience, new learning, a toughness, a new direction Business Plans – there is no plan! But there is a Strategy.

12. Courage Fear – Risk taking – resilience – determination – hard work – call to action – courage vs creativity? You need a strong will to do your own thing. You need to be wilful but you have to retain your humanity too.

13. Conduct Ethicacy Ethical Business Practice Business Karma Honesty (even in the Advertising Industry!) Ethics and how they vary according to the Industry

14. Cut Copy Entrepreneurs are those that want to make a change to make things better – they are not actually the guys that come up with the original ideas (a lot of the time) Be a listener, a sponge, a critical observer. I’m not an original thinker – I’m an original listener. ie Take other people’s ideas and innovate on them to make them a reality

16. Cottage Industries www.etsy.com The history of Industry began with Cottage Industries which were overtaken by Big Business. But now the Internet has allowed Cottage Industries to prosper and thrive. Craft revival Change of power balance back to individuals, reinvigorated creativity and individualism. Less exploitation

17. Страсть(Russian for “Passion”) To Make Good Coffee – You must Love Good Coffee What are your real motivations for beginning this business? Passion/Obsession can be a force which helps us realise our greatest aspirations, a passion for achieving an internal good.

18. Critical Friends Mentors The Acid Bath Networking (not “networking” ick!) Online Social Networking Keeping each other Accountable Sharing the hardships

19. Connect Twitter Facebook Web 2.0 and Web 3.0 Networking and Crowd Sourcing

20. Conclusion Nat Duncan Qld Film Locations www.qldfilmlocations.com.au Film in Queensland www.qldlocations.com Upload Young Entrepreneurs Camps http://www.edgeware.com.au/upload.htm Twitter @natduncan nat@qldfilmlocations.com.au