2. InboundWriter:
The Leader In Content Optimization Software
Our Web content optimization as simple as
Vision a ‘spellcheck’
Automates, measures and scales the
Our
art and science of content creation for
Software
reach, engagement and conversion
Awards &
Accolades
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4. We Improve Content To Create Real Impact
InboundWriter provides unparalleled Insights and Automation
Insights Automation
• Leverage the search and • Automate research / topic
social web to understand what modeling that today is done
readers care about manually or not at all
• Educate writers about terms • Replace manual intervention /
and topics that maximize editing with simple tips as part
content value of the natural writing process
• Expose users to online • Measure content effectiveness
conversations about their to make it a scalable and
interests that they would valuable best practice
otherwise never see
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5. Both Tactical And Strategic Value
InboundWriter is unique, enabling content optimization at scale
Tactical Strategic
• For a piece of content • For an entire group /
enterprise
• Improve traffic
• Critical to successful
• Improve ranking
content strategy
• Improve engagement
• Metrics-driven baseline
• For a content creator
• Scalable deployment of
• Unparalleled insights best practices
• Efficiency • Scalable automation
• Ongoing measurement
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6. Why InboundWriter: Get Results
Results from our Impact Study: Inbound Feedback from Customers:
• 29 - 33% increase in search traffic • Page 1 Google rank within 24 hours
• 45% increase in paid search • Top Google rank for very competitive term
• 153% increase in time on page • Alexa ranking jumped 33% in first month
• 17% increase in conversion to sale • Alexa ranking on 5 year old site went from
• Top 10 Google rank within 48 hours 3m to 1.8m in two weeks
“ InboundWriter messed up my day.
didn't really have time to fall in love. “ After using InboundWriter for 2 weeks, we
experienced a 200% increase in traffic...and it's
only gone up from there … I'm hooked!
” ”
Now I ask, where ya been all my life baby
“ Wondering how we managed without
@inboundwriter. It's so easy for people who “ Okay, I’m testing out @inboundwriter right
”
now, and it’s basically blowing my mind
”
have never optimised pages before.
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7. InboundWriter Core Capabilities
• Enables topic modeling to understand
popularity and sentiment on the web
– ‘What’ should I write; what angle should I take
• Facilitates content optimization
– ‘How’ to I best optimize what I have written for reach
and engagement
• Key features
– Coaches writers with non-technical, content-specific
and easy-to-use tips and suggestions
– Leverages best practices rules engine with proven,
accepted techniques that make content better to read
and more easily found
– Generates innovative suggested keywords / topics
based on similar and popular content published on the
web
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9. Your Content Pre-InboundWriter
Score = 27 out of 100:
• Topic is not positioned to attract an online
audience
• Content as it stands is not ideally composed
What Is Wrong:
• There is no clear focus to the content
• The title does not relate to the content
• The most often-mentioned terms don’t match
the content’s objective
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11. Your Content Post-InboundWriter
Score = 91 out of 100
• Content is now focused on a theme that will attract
readership and composed in a way to maximize its
audience
What Did We Do
• Provided the writer with a list of terms that are
highly relevant to the content’s theme
• Coached the writer to choose ‘focus terms’ to
tighten the content’s thesis (we make sure the
terms are a good match)
• Via tips, highlighted other suggestions to optimize
the content’s composition
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12. Differentiator: Deep, Customized Insights
• Uses Natural Language • Finds variations on original
Processing to find topical keywords
relationships • Emphasizes related searches
• Surfaces related concepts as • Competition is based on PPC
used in similar web content buying activity
• Good for surfacing ideas for • Good for finding keyword for
content production PPC campaigns
InboundWriter Topic Research Typical Keyword Research
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13. Proprietary Keyword / Topic Research
Comparison: “backcountry skiing adirondack mountains”
InboundWriter Google Keyword Tool
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14. InboundWriter Enterprise Tier Objectives
• Make using online content optimization ‘as simple as a
spellcheck’
• Precision
• API to internal systems
• UI improvements
• Improve robustness of product for Enterprise customers
• Multi-user
• Reports / analytics
• Expanded functionality
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15. Multi-User Functionality
Geared for enterprise customers and teams of users, this
new functionality allows for the management, monitoring
and measurement of groups of writers.
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16. InboundWriter Advanced Precision
Our current topic / keyword research results
• Seed term:
“backcountry skiing adirondack
mountains”
• Solid terms:
• lake placid
• whiteface
• adirondack high peaks
• mount marcy
• More generic terms:
• alpine skiing
• snow depth
• cross country skiing
• backcountry skiing
• lost ski areas
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17. InboundWriter Advanced Precision
Our improved, more precise topic / keyword research results
• Seed term:
“backcountry skiing adirondack
mountains”
• Really precise terms:
• lapland lake
• adirondack forum
• adirondack mtn club
• gothics
• Solid terms:
• adirondacks
• lake placid
• whiteface
• high peaks
• Generic terms: none
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18. Enterprise Reports / Analytics
A sample of the type of analytics we will provide
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