Dance Marketing - UKA Annual Conference 2013
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1 1/2 hour seminar designed to help dance studio owners utilise marketing skills to grow their business.
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Dance Marketing - UKA Annual Conference 2013
- 1. 1dance-ology.co.uk How can it help me?
- 3. 3 • www.dance-ology.co.uk • @danceologyHQ #uka111 • natasha@dance-ology.co.uk • Facebook: danceologyHQ • Mobile: 0755 442 4238 Danceology Natasha Reynolds Marketing and technology company for the dance industry.” dance-ology.co.uk
- 4. 4 Any marketing gurus in the room? dance-ology.co.uk
- 5. 5 Agenda flexible ‣Questions ‣Marketing Mix ‣Promotion ‣Facebook ‣Twitter ‣Websites ‣Events ‣Tips to save time ‣Questions ‣Hand outs dance-ology.co.uk
- 7. 7 Click to edit Master text styles • Listen and learn. 7 Big Dance 2010. English National Ballet dancers & Harlequins Rugby League Players © David Jensen
- 10. 10 *Why did you become a dance teacher? dance-ology.co.uk
- 11. 1111
- 12. 12 Understand what they want. dance-ology.co.uk
- 13. 13 Dance Marketing is about how you CONNECT with your students, potential students and parents. ” - Natasha Reynolds dance-ology.co.uk
- 14. 14 Who is your client? financedreams goals peers family lifestyle dance-ology.co.uk
- 15. 15 AUGMENTED product Benefits from classes: ‣Fitness ‣Weight loss ‣Self esteem ‣Discipline ‣Stardom ‣Confidence ‣1 hour peace Extras: ‣Examinations ‣Awards ‣Auditions ‣Industry contacts * Core = the magic ingredient. CORE* product ACTUAL product Dance classes: ‣Highland ‣Cheer ‣Latin ‣Ballet ‣Street dance-ology.co.uk
- 17. 17 Find out why student join and leave you. dance-ology.co.uk
- 19. 19 * 5 new students in my preschool class by next term. dance-ology.co.uk
- 21. 2121Designed by: Hugo A. Sanchez http://visual.ly/gangnam-style-5-basic-steps
- 25. 25 promotion *How do I promote my dance classes? “If I had $1 left to my name I would spend it on PR” - Bill Gates dance-ology.co.uk
- 26. 26 PROMOTIONS mix Print ads, radio, TV, billboards. Advertising Newspaper articles, radio interviews, TV coverage. eMail, mobile messaging, social media, flyers, letterbox drops. Coupons, taster classes, trade shows, open days. Telemarketing, face-to-face selling. *Not just digital marketing. Public relations Direct marketing Personal selling Sales promotions dance-ology.co.uk
- 27. 27 Take time to plan. Get the timing right. Have a marketing diary. Don’t just go digital. Include a call to action. Track results. Keep at it. Invest in quality. Harness your local press - give them good news stories! ”- Gemma Bynert, Sanderson Dance dance-ology.co.uk
- 28. 2828 www.thedanceregister.org.uk Dance Training & Accreditation Partnership (DTAP)
- 30. 3030
- 32. 32 www.facebook.com/business *Set up a Facebook Page for your studio. dance-ology.co.uk
- 34. 3434
- 37. 37 www.google.co.uk/alerts Listen and learn. Respond calmly. 37dance-ology.co.uk
- 39. 3939
- 41. 4141
- 42. 4242 Harlem Shake - Ballerina Edition
- 43. 4343 Fouette Style - emerald ballet theatre
- 44. 4444
- 47. 4747
- 50. 50 Take the time to get this right. 50dance-ology.co.uk
- 51. 5151
- 56. 56 Schedule and manage social media https://hootsuite.com http://tweetdeck.com Manage tasks online https://trello.com Work smarter! INTEGRATE Connect Facebook and Twitter www.facebook.com/twitter dance-ology.co.uk automate INTEGRATE
- 57. 57 I begin each day of my life with a ritual.” - Twyla Tharp, The Creative Habit dance-ology.co.uk
- 59. 59 www.dance-ology.co.uk @danceologyHQ #uka111 natasha@dance-ology.co.uk Facebook: danceologyHQ Mobile: 0755 442 4238 Danceology natasha reynolds dance-ology.co.uk
- 60. 6060
- 61. 6161 Hand washing - gangnam style
- 62. 6262 Harlem Shake - Ballerina Edition
- 63. 6363 Fouette Style - emerald ballet theatre
Hinweis der Redaktion
- About Q&A first half questions, second half possible answers
- Size - experience
- Last year?
- There are shortcuts to happiness and dancing is one of them. Vicki Baum. What it is all about - joy, the sheer joy of dance. Selling something that is good for your health, emotional and physical wellbeing, love, joy etc. Big Dance 2010. English National Ballet dancers, and Harlequins Rugby League Players will team up in one of the Big Dance projects in July 2010. Photograph taken in the Fountains at Somerset House, one of the many Big Dance locations this summer. © David Jensen
- About Q&A first half questions, second half possible answers
- not fb page or
- Parents, carers?
- Talk about things that relate to the core product - for student and for parent e.g. Success story in local paper, burn 200 calories in this class.
- Augmented product Their SW?
- SMART GOals
- Marketing Tactics
- About Q&A first half questions, second half possible answers
- Sanderson’s tips here or in 7ps?
- Across the marketing mix.
- Incoming links
- Across the marketing mix.
- Across the marketing mix.
- Foundation for Community Dance
- http://youtube-trends.blogspot.com.au/2013/02/the-harlem-shake-has-exploded.html 12,000 Feb SunnyCoastSkate
- http://www.google.co.uk/imgres?start=227&client=firefox-a&sa=X&rls=org.mozilla:en-US:official&channel=fflb&biw=792&bih=625&tbm=isch&tbnid=O1M0InY6KIZQzM:&imgrefurl=http://www.aceshowbiz.com/news/view/00058374.html&docid=fKiwqRuZhThToM&imgurl=http://www.aceshowbiz.com/images/news/the-simpsons-takes-on-harlem-shake.jpg&w=400&h=225&ei=4gelUY_7A8Gl0AXlpoGwDA&zoom=1&ved=1t:3588,r:29,s:200,i:91&iact=rc&dur=2683&page=21&tbnh=168&tbnw=300&ndsp=9&tx=189&ty=54 https://www.google.co.uk/search?q=harlem+shake&client=firefox-a&hs=EHh&rls=org.mozilla:en-US:official&channel=fflb&source=lnms&tbm=isch&sa=X&ei=CMOkUe2JGKSM0wW5kICoCw&ved=0CAoQ_AUoAQ&biw=1280&bih=627
- http://www.youtube.com/watch?v=TGddyTW5eMc video to download please Handwashing Gangnam style http://www.youtube.com/watch?v=hh4pgm3geUkhttp://www.youtube.com/watch?NR=1&feature=endscreen&v=9iNHsjADvVo
- http://www.youtube.com/watch?v=TGddyTW5eMc video to download please Handwashing Gangnam style http://www.youtube.com/watch?v=hh4pgm3geUkhttp://www.youtube.com/watch?NR=1&feature=endscreen&v=9iNHsjADvVo
- http://www.youtube.com/watch?v=KlCjt6FQQC0 English National Ballet
- Across the marketing mix.
- Across the marketing mix.
- http://www.google.co.uk/analytics/
- Talk about things that relate to the core product - for student and for parent e.g. Success story in local paper, burn 200 calories in this class.
- One step at a time
- About Q&A first half questions, second half possible answers
- Applaud if Seen it? People in sky? Liked it? http://www.youtube.com/watch?v=lK7IzfLmyco&feature=youtu.be
- http://www.youtube.com/watch?v=TGddyTW5eMc video to download please Handwashing Gangnam style http://www.youtube.com/watch?v=hh4pgm3geUkhttp://www.youtube.com/watch?NR=1&feature=endscreen&v=9iNHsjADvVo
- http://www.youtube.com/watch?v=TGddyTW5eMc video to download please Handwashing Gangnam style http://www.youtube.com/watch?v=hh4pgm3geUkhttp://www.youtube.com/watch?NR=1&feature=endscreen&v=9iNHsjADvVo
- http://www.youtube.com/watch?v=TGddyTW5eMc video to download please Handwashing Gangnam style http://www.youtube.com/watch?v=hh4pgm3geUkhttp://www.youtube.com/watch?NR=1&feature=endscreen&v=9iNHsjADvVo