6. 20%"of media time is spent#
in mobile devices"
"
5%"of media time is spent#
in print"
"
of media time is spent
Mary Meeker, KPCB, Internet Trends 2014!
29. Starbucks have got their
customers on board with a
service-based app. In the US,
10% of their payments are now
made through mobile (pretty
good for a physical store)!
30.
31. Good mobile service
doesn’t even need an app.
Gatwick Airport
successfully use Twitter as
a service channel.!
32.
33. Or maybe brands could just help
their users move away from their
phones. This beer holder cuts
out the mobile signal so that
customers can enjoy their drink
with friends, undisturbed by their
phones.!
36. Forms are annoying for
mobile users. Here’s a simple,
engaging solution to deal with
Captchas on mobile.!
37.
38. It’s not about budget
either. Comodo in New
York created a menu
from customers’
Instagram pictures!
39.
40. Or there’s this campaign from
Thailand. They put 4G WiFi on
dogs and put them around
shopping centres. The point
is, engagement doesn’t
always require an app.!
48. As a device, the
smartphone has probably
peaked. It might get bigger
or faster, but the functions
will essentially remain the
same.!
49.
50. We will see many new
interactions, from voice to
gesture control. Haptic
screens are interesting. They
create a sense of depth and
texture bringing new
engagement possibilities.!
51.
52. The much-hyped next generation
of computing are wearable and
connected devices. By 2020
Cisco predict that there will be 6
connected devices for every
person.!
54. Nivea in Brazil created a great
campaign for wearables. The
tear-out print ad allowed
parents to track their children
in case they stray on the
beach.!
55.
56. #1 – Understand your audience/landscape!
#2 – Get the basics right (web,social, email)!
#3 – Focus on service and problem solving!
#4 – Create engagement, not technology!
