The document discusses agile product management techniques for prioritizing user stories in a release. It describes how a product owner can use effect mapping to break down a customer idea into a business goal, personas, key activities, and user stories. Additionally, it explains how to assign business weights to stories and select the highest weighted stories for a sprint during iteration planning.

1. Agile product management
with
effectcup
It's more important to do the right thing than to do things right.
Peter Drucker

2. Product Manager in Agile software
development
should do the following:
1) deliver user stories from the business idea;
2) define goal and scope of the release;
3) set priorities of user stories within the release.

3. There are methodologies that help
Agile Product Manager
accomplish these tasks:
• Effect mapping
• Story mapping

4. Effect mapping

5. Customer came up with a
brilliant idea.
How should I turn it into the
product?
I’m a Product Owner

6. Customer came up with a
brilliant idea.
How should I turn it into the
product?
Build an effect map
and get your user
I’m a Product Owner
stories in 4 easy
steps

7. 1. Set a business goal
Business goal is a reason why we start the
development of the product

8. 1. Set a business goal
Business goal is a reason why we start the
development of the product
- What would we like to achieve with
this product?
- Why is it important?
- How would we khow if we have

10. 2. Describe personas
Persona is a portrait of a typical customer

11. 2. Describe personas
Persona is a portrait of a typical customer
- ‘Who can help me achieve my
business goal?’

14. 3. Generate key activities
Key activity is an action persona should do to get
us closer to our business goal

15. 3. Generate key activities
Key activity is an action persona should do to get
us closer to our business goal
- ‘What should persona do to help me
achieve my business goal?’

17. 4. Write user stories
User story or feature is how we can help a
persona to perform key activity.

18. 4. Write user stories
User story or feature is how we can help a
persona to perform key activity.
- ‘What feature should the application
have to help the persona accomplish
this key activity?’

20. Business
weighting

21. OK I have a bunch of
stories.
How should I choose
stories for a release?
I’m a Product Owner

22. OK I have a bunch of
stories.
How should I choose
stories for a release?
Weight your stories
and choose the
I’m a Product Owner
heaviest ones.

23. Business weighting
Business weight of a user story is a relation of its
business value to the amount of work for
implementation the story and set it a
Estimate
business value. Effectcup will
calculate business weight
automatically

25. Iteration
planning

26. I have released Sprint 1
What should I take for sprint
2?
I’m a Product Owner

27. I have released Sprint 1
What should I take for sprint
2?
Mark stories as
complete and choose
I’m a Product Owner
from the rest

29. Thank you!
http://effectcup.com
effectcup@gmail.com