Natasa Perdiou

Cyprus Cyprus

Managing Director at HYPE

Advertising / Marketing / PR

Its hard to know what to put in these sorts of things really. It always seems so corporate and a bit soulless but anyhow here goes.. Yes I am creative, but my creativity is applied to earning people’s trust, interest and love rather than buying it. I like to make work that talks with people, no one wakes up wanting to see adverts - so its about creating something that can start a conversation with people not a presentation. I was lucky or good enough to work on creative strategy for local and global brands including H&M, GAP and Starbucks, to develop unique, and clever campaigns that make brands stand out. I approach each campaign with a level of pragmatism that makes my ideas work. T...