M-Commerce: Being available for your customer wherever and whenever

1. MOBILE
COMMERCE
Some
lessons
learnt.
Sara
Brinton,
People
Tree
Michael
Langguth,
Poq
Studio
#Pure35

2. Quick
Hello
-­‐
Poq
Studio
Mobile
Commerce
Pla@orm

3. Trusted
by
25+
fashion
retailers

4. Trusted
by
industry
leading
partners

5. Mobile is the preferred digital
window!
Mobile
1.8
hours
PC
1.6
hours
TV
1.5
hours

6. %
of
UK
online
retail
IT’S THE BIG DEBATE
31%
1%
2010
2013

7. Mobile
‘only’
consumer
100%
more
engagement
33%

8. A
mobile
future?
Mobile
search
DEBATE
IT’S THE BIGwill
overtake
desktop
search
by
2014.
3
out
of
4
in
the
UK
populaGon
will
own
smartphones
by
2016

9. Case
study
A
mobile
site
and
app
for
the
fair
trade
fashion
pioneer
and
online
garment
retailer.

10. About
People
Tree
For
every
beauGful
garment
People
Tree
makes,
there's
an
equally
beauGful
change
happening
somewhere
in
the
world.
Fair Trade
Ethical Fashion

11. People
Tree
consumer
profile
• Professional
women
and
men
• Age
group
between
30
to
50
• College
educated
• Stay
at
home
mums

12. Why
mobile?
A
big
increase
in
mobile
traffic
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
2013
2014

13. The
app
and
mobile
site
hVp://m.peopletree.co.uk

14. Products,
Lookbooks
and
Wish
lists

15. Merging
content
&
commerce

16. The
results

17. The
results

18. Mobile
shoppers
go
beyond
the
first
page
40%
Reducon
in
bounce
rate

19. About 1000 downloads so far. !
£5
Average value of an
app user after 2months."

20. Results:
4/5
star
raGng
in
the
app
store,
and
great
feedback
from
People
Tree
customers

21. Mobile
is
changing
how
people
shop
It’s
the
start
of
a
journey.
Showing
great
results
so
far.
The
plan
for
the
future
is
to
support
our
stockists
with
the
app
to
drive
in-­‐store
engagement.

22. IT’S THE BIG DEBATE
5
Mcommerce
Tips

23. Tip
1:
Make
friends
with
Analycs
Traffic:
85%
iOS
Revenue:
92%
iOS

24. Tip
2:
Test
it
for
yourself

25. Tip 3: Make it beautiful
Fashion consumers want
clear, high-res images and
they want lots of them.

26. Tip
4:
Make
it
fast
Leave
a`er
3
secs
¾

27. Tip
5:
Mobile
is
different
Work
with
mobile
experts.

28. Any
quesons?
@poqstudio
www.poqstudio.com
@PeopleTree
www.peopletree.com
#Pure35