This proposal outlines an integrated marketing plan for a Pocono Mountains Restaurant Week. The plan aims to capitalize on an existing radio station's relationship with local restaurants and patrons to promote participating restaurants. Key elements include creating dedicated pages for restaurants on the station's website with interviews and videos, building a customer database, and running contests to increase awareness through the station's on-air, online and social media platforms. Surveys would also gather customer data to improve future restaurant weeks.

1. Pocono Mountains
Restaurant Week
Integrated Marketing Proposal

2. The Concept
• Capitalize on WSBG’s relationship of trust with the
Pocono Mountain area
• Focus on local, loyal business
• Reach 25,000+ of the restaurants’ most loyal patrons
• Create a Feature Channel on WSBG’s website
• Promote participating restaurant week restaurants
• Conduct YouTube video interviews with WSBG
personalities and chefs/owners
• Build database
• Increase total impressions

3. Sample Restaurant Week Page
• Custom-branded microsite
pages within WSBG website
• Create different content on
each page for select
restaurants
• Showcase restaurants and
chefs with interviews and
cooking demonstrations (via
YouTube)
• Integrate social media
components, such as YouTube
videos or Twitter feed
• Feature Local Flair among the
content

4. Additional Elements
• Surveys
• Find out more about our listeners!
• What motivates them to dine out? Where do they go
most frequently? How much do they spend?
• Use the results to improve Restaurant Week in 2015
• Contesting
• Increase impressions and exposure by utilizing WSBG’s
on-air, online, and social media resources for contesting
• Benefit from “implied endorsement” and grow
your/restaurant newsletter database