The digital strategy plan outlines Trader Joe's goal to increase its online and social media presence while maintaining its low prices and high-quality products. It aims to engage more consumers through social media platforms like Twitter, Facebook, Instagram and Pinterest as well as through expanding its Fearless Flyer mobile app and online advertising. The $500,000 budget would be used for a full service media agency and paid online advertising, with key metrics including Klout, Hootsuite, Facebook Analytics and Google Analytics to measure performance.