WNA Presentation - Facebook (May 2014)
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Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook. To find out more visit: http://www.nataliealaimo.com Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
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WNA Presentation - Facebook (May 2014)
- 1. Facebook Marketing Made Easy by Natalie Alaimo Super Simple Strategies To Attract New Clients & Sales From Facebook
- 2. WRONG Do You Wonder What’s With YOU?
- 3. RESULTS Why Others Are Getting But You Aren’t?
- 4. I’VE BEEN THERE TOO!
- 5. And You Don’t Have To Be There Any More!
- 7. International Company McDonald’s & Parents Biz During Uni Business Owners & Parents
- 8. Facebook & Digital Strategy Web Design & Online Marketing Head of Marketing For Mum’s Printing Business
- 9. I was going to be a.... MILLIONAIRE
- 10. Didn’t I get the surprise of my life! Business was hard... Corporate = Small Biz Marketing Budget = No Money
- 11. My Life Now
- 12. 2 31 Common FB Issues! No Post Engagement Low or No Exposure News Feed Not Sure What Content To Share
- 13. 5 64 Common FB Issues! Not Enough Fans No Sales Why Bother?
- 15. More than 60% of business owners using social media are not seeing results. -Forbes
- 16. I CRACKED THE CODE
- 20. “Advertising on the web is less about just hitting someone with a message... it's about engagement.”
- 22. Recommendations from people you know Consumer Opinions Posted Online
- 23. SeeMe + BelieveMe = PayMe Formula 1
- 24. First Introduction To You + Your Business It’s not who you know, but who knows you! SeeMe Phase Must Be Known To Your Ideal Client!
- 25. Sharing Great Content BelieveMe Phase Positioning You As The Expert Increase Your BelieveMe Bank
- 26. More Referrals & Sales PayMe Phase Design & Live the Life You Want! Keep The Sales Funnel Full
- 28. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
- 29. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
- 31. The Person In The Bullseye Represents Your Ideal Client • Love To Work With • Pay Their Bills On Time • Wants What You Offer, How You Want To Offer It • Any Other Factors That Are Important To You! Not Every Customer You Get Will Be In The Bullseye
- 32. • Understanding your ideal clients assists with; • where you market your business + events you attend • how you communicate (language, style, tone) • where you communicate (timing, media) • Tailor Your Communication to Only One Person. • Connect With Them. Build Rapport + Connection. • By Gaining Ideal Client Clarity Your Business Becomes Easier To Market, You Gain More Clients and Have Heaps More Fun! Define Your Market
- 34. Do You Think The Same Person Would Book Both These People?
- 39. Create A Loop Where You Are Engaging Your Audience Goal Is To Convert To Sale When The Time Is Right For You Both
- 41. • Your Market is already there + don’t make them come to you • First Goal: Attract + Engage with your market • Second Goal: Get them off Facebook to your website and email list! • You should be using Facebook to generate warm qualified leads to your business • It’s essential to have both a personal profile and business page Facebook
- 42. • Almost 12 million Australians on Facebook • 65% of Australian users log on daily to Facebook • 50% check Facebook in the morning - before they get out of bed! • Average Facebook session is 22 minutes • Facebook fans outspend non fans by 4 times • 48% of your fans believe that you are a trustworthy source of information Facebook
- 47. Facebook • Page Name - should be your company name + location and/ or keyword • Try not to make it too long! • Do you want people to check in? Yes. Select local business or place • Otherwise select another category Add website Allows people to ‘check in’ New Open Graph search
- 48. Cover Image = Sales Process
- 49. Cover Image = Sales Process
- 50. Suggested Pages = Increased Likes
- 51. Suggested Pages = Increased Likes
- 53. MAIN Content Is Your Form Of Communication Online
- 54. Motivate + Inspire Influence + Engage Find + Reach Convert Your Audience
- 55. • Content Helps People Decide If You Are A Good Fit • That You Can Help Them + Understand Them • Your Content Must Connect With Your Audience • Based On SeeMe + BelieveMe = PayMe Formula There Are Four Types Of Content • SeeMe • BelieveMe • EngageMe • PayMe Content Creation
- 56. SeeMe = Attraction Content
- 57. BelieveMe = Business Content
- 58. EngageMe = Interaction Content
- 59. PayMe = Converting Content
- 60. • Aim for 2 - 3 posts per day • 80/20 rule • Test + Measure The Best Times To Post (higher engagement) • Post Consistently • Ask For The Interaction • Understand What Your Audience Wants • Your Content Should Be Relevant To Your Market - Not YOU! Content Creation
- 61. • Must Focus On Converting + Moving People From Facebook • You Don’t Own Facebook (me either!) + It Could Be Gone Tomorrow • 20% Of Content Should Be Converting People To The Next Steps Based On Your Sales Process • Don’t Sell Too Much On Facebook Directly Move People From Facebook
- 62. • Yes, there is talk of decreased reach on Facebook • On average about 16% of your fans will see you content organically UNLESS you have a strategy in place • Here is how to increase your reach without PAYING; • Understand Your Ideal Client • Matching Your Ideal Clients + Fans • Focus On SeeMe (Attraction) Content • Content Timing • Language, Style + Tone • Interaction • Request Notifications Facebook Organic Reach
- 64. WHERE TO NEXT?
- 67. Imagine What It Would Feel Like To Have A Rock Solid Online Marketing Plan That You Can Follow
- 68. Introducing
- 69. WRITTEN + VIDEO step by step online training program for people who want to MARKET THEIR BUSINESS ON FACEBOOK + ACTUALLY GET RESULTS!
- 70. As A Member You’ll Have Instant Access To...
- 71. Facebook Foundations Module One • The Top 6 Steps You Must Take BEFORE Your Jump Onto Facebook • How To Create an Online Marketing Plan Which Works with Your Facebook Marketing • Learn More About The SeeMe BelieveMe PayMe Formula and How To Use It In Your Business • Determine Your Ideal Client & Sales Process For Facebook Success
- 72. Personal Profile Module Two • Why Your Personal Profile Is Essential For Facebook Business Success • The Three Key Areas Of Your Profile Optimisation For Your Business • How To Finally Separate Your Business + Personal Life on Facebook Forever • Essential Privacy Settings You Must Be Aware Of
- 73. Pages Foundation Module Three • How To SetUp + Optimise Your Facebook Business Page • Facebook First Impressions and Branding Elements • Key Page Areas For Increasing Fans, Leads + Attract New Clients • How To Ensure Your Page Is Found In The Search Results • Creating Custom Apps For Your Page
- 74. Content Strategies Module Four • The Only Four Types Of Content You Will Ever Need • How To Create Content Which Is Seen In The NEWS FEED • Using Content To Increase Engagement + Build A Relationship With Your Audience • Content Samples To Get You Started • How To Lead Your Audience To The ‘Next Step’ In Your Business
- 75. Advance Facebook Module Five • Running Facebook Legal Competitions • Understanding + Using Your Facebook Insights • Introduction To Facebook Ads (what’s working now) • Generating Fans • Focus on News Feed Optimisation • Facebook SEO
- 76. www.asknatalieacademy.comwww.yourfbmarketingmadeeasy.com/buy • All content is 100% online and ready for instant access • Both modules are available as written and video training • All information is step by step training • 12+ downloadable checklists and worksheets available • Lifetime Updates (value $197) • Support via Private Facebook Group (value $497) BONUSES
- 80. www.asknatalieacademy.com with Natalie, it took just a few hours www.yourfbmarketingmadeeasy.com/buy
- 82. www.asknatalieacademy.com 17,000 fans + 125 sales 318K Post Reach www.yourfbmarketingmadeeasy.com/buy
- 83. Get The Help, Insights & Plan That Will Push Your Business To The Next Level + Live The Life You Love www.asknatalieacademy.comwww.yourfbmarketingmadeeasy.com/buy
- 84. I Can Help You Transform Your Business Where will you be 6 months from now? Or Even 1 month from now? www.asknatalieacademy.comwww.yourfbmarketingmadeeasy.com/buy