SEO by Dr. Naveed

1. Search Engine Optimization
SEO
Naveed Siddiqui
PhD. M.B.E. PgDip Information Technology
Founder & CEO – Naveed Media Academy
www.facebook.com/NaveedAhmedSiddiqui33
www.linkedin.com/in/dr-naveed-siddiqui-191a4b2b
www.youtube.com/user/nvd30
www.youtube.com/user/NaveedAhmedSiddiqui3
nasiddiqui333@gmail.com
0092 337 04 92 400

3. What is SEO ?
It’s means the process of improving
your site to increase its visibility when
people search for products or
services related to your business in
Google, Bing, and other search
engines.
The better visibility your pages have
in search results, the more likely you
are to garner attention and attract
prospective and existing customers to
your business.

4. 1. Content Structure (Web Site Structure)
2. Keywords Research
3. On Page Optimization
4. Off Page Optimization
5. Technical SEO (Speed Optimization, SSL, Faster
Loading time)

5. What is Keyword

6. ‫انگوٹھی‬
angothi

8. 7000 Keyword to rank
1 product on amazon
Even Misspellings
are also your Key words

9. Keyword Research
(Auto Suggested/Auto Complete, Paid Tools)
Keyword research is the process of
finding and analyzing search terms that
people enter into search engines with the
goal of using that data for a specific
purpose, often for search engine
optimization (SEO) or general marketing.
Keyword research can uncover queries to
target, the popularity of theses queries,
their ranking difficulty, and more.

10. Content Structure
Content structure is the meaningful use of HTML headings that break
your single content asset into sections and subsections allowing for
easier reading, more ranking opportunities and overall
better readability.
how you organize your website's content
• Pages
• Table
• Bullet Points
• FAQs
• Q&A
• Info Graphics
• Audio
• Video

14. Website Structure
Your site’s structure is how the different pages on your site
are linked with each other using internal links and their
hierarchy. It is how the information on your site is organized
and presented so that the algorithm can read its context
well.

15. Components of Web Page
1) Page title
2) Description
3) Headings Sub Headings
4) Page Content
5) H1 (Primary Keywords)
6) H2, H3, H4 (Related Keywords use)
7) Name on top of image (Related Keywords)
8) Image alt text (Related Keywords)
9) Image name save (Related Keywords)
10) Web site Name URL (Use of Key Word)

16. SEO Friendly Article Writing (1500 Words Quality Content)
Discover SEO Writing Tips & Techniques
1.Write for your audience first. This SEO writing tip
2.is number one for a reason.
3.Keep it all under the same roof.
4.Make headlines that pack a punch.
5.Use keyword-rich phrases.
6.Structure your posts.
7.Incorporate imagery.
8.Propel content with social media.
9.Implement Google Authorship.

17. www.boostability.com/content/5-examples-of-seo-friendly-content-resources
Permalink

18. 1. Content Structure (Web Site Structure)
2. Keywords Research
3. On Page Optimization
4. Off Page Optimization
5. Technical SEO (Speed Optimization, SSL, Faster
Loading time)

19. Technical SEO (Speed Optimization, SSL, Faster Loading time)
Technical SEO refers to the
process of optimizing your
website for the crawling and
indexing phase. With
technical SEO, you can help
search engines access,
crawl, interpret and index
your website without any
problems.

20. Keywords Strategy
Keyword strategy is
about how you
want to target those
keywords, now and
in the future.

21. Search Engine Working
Google Crawler, Spider and Indexing
Search engines work by crawling
hundreds of billions of pages using
their own web crawlers. These web
crawlers are commonly referred to as
search engine bots or spiders. A
search engine navigates the web by
downloading web pages and
following links on these pages to
discover new pages that have been
made available.

22. On- Page SEO
On-page SEO is the practice of optimizing individual web pages in
order to rank higher and earn more relevant traffic in search
engines. On-page refers to both the content and HTML source
code of a page that can be optimized, as opposed to off-page
SEO which refers to links and other external signals.

23. On Page SEO factors
•Use short, descriptive page URLs
•Optimize title tags
•Write compelling meta descriptions
•Implement structured data
•Optimize headers
•Implement SEO copywriting best practices
•Use the target keyword within the first 100
words
•Maintain an appropriate keyword density
•Create content that satisfies user intent
•Write readable text
•Add both internal and outbound links
•Optimize for Google images

24. 1. Content Structure (Web Site Structure)
2. Keywords Research
3. On Page Optimization
4. Off Page Optimization
5. Technical SEO (Speed Optimization, SSL, Faster
Loading time)

25. Off Page SEO (Back Links, Blog Writing, Comments,
Suggestion by others)
Off-page SEO refers to anything
done outside of your website with
the potential to affect search engine
rankings. Optimizing your site for
off-page SEO means you'll have to
improve the way that both users and
search engines see your site in
terms of credibility, authority,
popularity and relevance.

26. Add Website in Search Console
1.Sign into your Google account.
2.Go to Google Webmaster Tools.
3.Click “Add a property.”
4.Choose “Website” from the drop-down menu and
enter the URL of your site.
5.Click “Continue.”
6.Pick a way to verify you own your website (HTML
file upload, domain name provider, HTML tag, GA
tracking code, or GTM container snippet).
7.If your site supports both http:// and https://, add
both as separate sites.

27. Website audit is a full analysis of
all the factors that affect website's
visibility in search engines. This
standard method gives a
complete insight into any website,
overall traffic and individual
pages. Website audit is
completed solely for marketing
purposes.
Website Audit

28. About Title & Description For SEO
The SEO title and meta description are
what usually show up when your page
appears on Google or any other search
engine. You can update the SEO
settings for each page in your project
from the Page settings. After updating
your SEO information, remember to
publish your project to allow your
changes to take effect.

29. Write Title & Description practically
To write the best page titles and
meta descriptions, you must
make them unique, make sure
they’re not too short or long, use
accurate keyword phrases for
each page, not stuff keywords in,
and write for people, not robots.

30. Google Analytics
Google Analytics is a web
analytics service offered by
Google that tracks and reports
website traffic, currently as a
platform inside the Google
Marketing Platform brand.
Google launched the service in
November 2005 after acquiring
Urchin

31. Google Tag Manager
Google Tag Manager is a free
tag management system that
allows you to manage and
deploy marketing tags
(snippets of code or tracking
pixels) on your website (or
mobile app) without having to
modify the code.

32. How to Check Mobile Responsive Website
1.Open the site you want to test in the
Google Chrome tab.
2.Right-click on the landing page of the
website to open the menu.
3.After the menu opens, click "Inspect".
4.Then click on the "Toggle device
toolbar." Below we showed where this
button is located.
5. So you can see or your site is adaptive for
some other types of devices and how it will
look.

33. H1 Tag For SEO
H1 tags tell search engine
bots and web users what a
page is about. A webpage's H1
is the most important heading
and should accurately
summarize the contents of that
page. You can't just insert an
H1 at the top of the page and
call it a day

34. How to Write Perfect H1 Tag For SEO
The H1 tag is
an HTML heading that’s most
commonly used to mark up a
web page title. Most websites
use CSS to make
the H1 stand out on the page
compared to lesser headings
like H2, H3, etc.

35. What is Robots.txt
The robots exclusion standard,
also known as the robots
exclusion protocol or simply
robots.txt, is a standard used by
websites to communicate with web
crawlers and other web robots.
The standard specifies how to
inform the web robot about which
areas of the website should not be
processed or scanned.

36. What is Sitemap
A sitemap is a blueprint of
your website that help
search engines find, crawl
and index all of your
website's content. Sitemaps
also tell search engines
which pages on your site are
most important

37. How to Create Sitemap for Website
If you're ready for your website to get
indexed faster by search engines, just
follow these five easy steps to create a
sitemap.
1.Step 1: Review the structure of your
pages.
2.Step 2: Code your URLs.
3.Step 3: Validate the code.
4.Step 4: Add your sitemap to the root and
robots.
5.Step 5: Submit your sitemap.

38. Domain Authority (DA) in SEO
Domain Authority (DA) is a
search engine ranking metric
developed by Moz
that predicts how well a
website will rank on search
engine result pages (SERPs).
Domain Authority scores
range from 1 to 100, with
higher scores corresponding
to a greater ability to rank.

39. Page Authority (PA) in SEO
Page Authority (PA), is a
measure developed by Moz
to which Smart Keyword, as a
partner, gives you access. It
gives on a scale of 1 to 100 a
page’s strength on a given
website to appear in Google’s
first results.

40. Redirects
Redirects are a way to forward
visitors and search engines to a
different URL than the one they
requested. Redirects play an
important role within SEO, so it's
important to know what types of
redirects there are, when to use
which ones, and how they measure
up against one another.

41. SEO Friendly URL
SEO friendly URLs are URLs that are
designed to meet the needs of users and
searchers. Specifically, URLs optimized for
SEO tend to be short and keyword-rich.
Why are URLs important
for SEO?
Along with your title tag, link anchor text, and the
content itself, search engines use your webpage’s URL
to understand what your content is all about.

42. What is Alt Text
Alt text' is a contraction of
'alternative text'. It's a
short written description
of an image, which makes
sense of that image when
it can't be viewed for
some reason.

43. What is SSL Certificate
SSL stands for Secure Sockets Layer, a global standard
security technology that enables encrypted communication
between a web browser and a web server. It is utilized by
millions of online businesses and individuals to decrease the
risk of sensitive information (e.g., credit card numbers,
usernames, passwords, emails, etc.) from being stolen or
tampered with by hackers and identity thieves.

44. What is Search Intent
Search intent is the reason behind a
searcher’s query on search engines.
It represents the objective the
searcher is trying to accomplish. For
example, someone might want to
learn about something, find
something, or buy something.
Creating content that satisfies search
intent is important to the success of
your SEO, PPC, and content
marketing efforts.

45. Query vs Keyword
A keyword is sort of like the Platonic ideal of a search
query it's an abstraction that we extrapolate from multiple
search queries.
A search query or search term is the actual word or string
of words that a search engine user types into the search
box.

46. Understanding SEO quake - Chrome Extension
SEO quake is a free plugin for your
browser that provides you with
organic research data at the click
of a button.
This free plugin allows you to see
metrics for domains and landing
pages including Google Index,
Alexa Rank, SEMrush Ranking
data, Facebook likes and much
more.

47. Difference Between Link Building & Link Earning
Link building is the work
and link earning is the
reward. You put in the
effort, and you did
everything the right way,
so you earned the link.

48. Value of Links in SEO
Building links is one of the many tactics used in
search engine optimization (SEO) because links
are a signal to Google that your site is a quality
resource worthy of citation. Therefore, sites with
more backlinks tend to earn higher rankings.

49. More about How the Links are Evaluated
Link evaluation is about setting
priorities for links you want to
pursue rather than ranking
them. Here's how to properly
evaluate the quality of a link in
relation to your site.

50. How to Optimize Your Page for More Keyword
1.Choose The Keywords To Focus On.
2.Prioritize Your Keywords.
3.Check That Important Content On The Page Is Getting
Indexed.
4.Ensure The Indexed Text Is Unique.
5.Try To Improve The Search Listings For The Keywords.
6.Update Or Add A Headline.
7.Optimize Existing Text.
8.Look For Text In Images.
9.Possibly Add New Content On The Page.
10.Develop Alt Tags for the Image Links.
11.Update The HTML Page Title & Meta Description Tag.
12.Increase Internal / External Links & Social Engagement.

51. Google's EAT Algorithm
E-A-T stands for Expertise,
Authoritativeness, and
Trustworthiness. The concept
comes from Google's Search
Quality Rater guidelines and it
became well known after the
infamous Medic Update in August
2018. E-A-T is one factor that
Google uses to evaluate the overall
quality of a web page

52. Generate Keyword Ideas
How do you generate keywords?
Step by Step Instructions
1.Write out your research question. ...
2.Pull out the most important words from your research
question. ...
3.Think of synonyms for these keywords. ...
4.Think of broader keywords. ...
5.Think of narrower keywords. ...
6.Start searching a library database with your keywords. ...
7.Collect additional keywords as you search.

53. What is Pogo sticking in SEO
Pogo-sticking is defined as going back and forth from a
search engine results page (SERP) to an individual search
result destination site.
In other words, pogo-sticking is when the searcher clicks on
a link on a SERP, sees that it's not what she is looking for,
and immediately bounces off by hitting the back button.

54. Bounce Rate
Bounce rate is defined as "the percentage of
visitors who visit a single page on a website."
A high bounce rate isn't always bad, as it can
mean that while the visitor didn't travel
deeper into a site, he did spend some time
on the page and get an answer to his
question. He may have bookmarked the
page or shared it on Facebook, but since he
didn't read more, it constitutes a bounce.