GBG Dhaka & Bangladesh Brand Forum presented the workshop "Building Brands with Digital" on Feb 1, 2012 at GP House in Dhaja, Bangladesh. Big thanks to event partner Grameenphone and sponsors G&R and Root Marketing

2. Welcome
Address
(5
min)
TODAY’S AGENDA
Grameenphone
Team
Building
Brands
with
Digital
Anand
Tilak,
Google
Southeast
Asia
Part
1
-­‐
Insights
(20
min)
Part
2
-­‐
Ideas
(20
min)
GBG
Community
Update
(5
min)
Sponsor
talk:
Root
MarkeEng
Services
(3
min)
Sponsor
talk:
G&R
(3
min)
Building
Brands
with
Digital
Anand
Tilak,
Google
Southeast
Asia
Part
3
-­‐
ImplementaEon
(20
min)
Part
4
-­‐
Impact
(20
min)
QuesEon
&
Answers
session
(15
min)
Networking
&
Refreshments

3. Building Brands with Digital
Part 1 – Insights
Part 2 – Ideas
Anand Tilak
Regional Manager
Agency Relations & Sales Development
Google Southeast Asia

4. GBG Community Updates

5. Coming up for GBG Dhaka
• Monthly Events
§ Feb 16 at EMK Center – Online Tools for
Students
§ Mar – Women & Web
§ Mar – GBG at SoftExpo
§ Apr – University event
• Partnering with MapMakers to help
map Dhaka. Next event is Feb 9 at
NSU

6. We need sponsors!
Sponsorship opportunities are available for
our next two events:
Feb 16 – Online Tools for Students
Mar 12 – Women & Web
If interested in sponsorship, please talk
to GBG managers Nash, Salman or Riyad

7. Sponsor Talk:
Root Marketing Services
Riyad Husain
CEO

9. Sponsor Talk:
G&R
Muhammad Nazimudduala
Chief Product Officer

10. Conversions in the Digital Age
Muhammad Nazimudduala
CPO, G&R Ad Network
milon@gandr.com.bd
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

11. G&R Publisher Network
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

12. How it Works – Connecting Advertisers with Publishers
Advertiser Website
Advertiser Website
Advertiser Website
Advertiser Website
Advertiser Website
Advertiser Website
Advertiser Website
Advertiser Website
Benefits:
Scale / Technology – Reporting – Efficiency – Specialisation
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

13. 500+
websites in our publisher network…
and we’re adding more each day
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

14. 300+
campaigns in 2012 for
more than 50 local and international brands
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

15. The G&R Ad Network
can serve up to
8,000,000 ad
impressions each day –
reaching 90% of
Bangladeshis online
G&R Ad Network
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

16. G&R leads the Digital Revolution in Bangladesh
- Just launched, mobile only ad network
- Over 1,500,000 monthly impressions
- Mobile sites, in-app
- Ad management solution for publishers
- Fully automated, real time
+ creative services, search, social media and analytics
Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

17. Building Brands with Digital
Part 3 – Implementation
Part 4 – Impact
Anand Tilak
Regional Manager
Agency Relations & Sales Development
Google Southeast Asia

18. Refreshments &
Networking

19. THANK YOU
for attending today!
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keep up to date on our latest activities