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2. Country profile:-
Full name: Grand Duchy of Luxembourg
Capital: Luxembourg
Major languages: French, German, Luxembourgish
Major religion: Christianity
Life expectancy: 78 years (men), 83 years (women) (UN)
Monetary unit: 1 Euro = 100 cents
Political- Monarchy system

3. Culture of Luxemburg
•Religions: 87% Roman Catholic, 13% Protestants, Jews, and Muslims (2000).
• French and German are the official languages of Luxembourg.
•Parents are intimately involved in the education and career choices of their children. The
family is the social adhesive of the country and each member has certain duties and
responsibilities.
•Luxembourgers do not ask personal questions and will refuse to answer should you
intrude on their privacy. Personal life is kept separate from business.
•. Very close friends greet each other by lightly kissing on the cheeks three times, starting
with the left cheek and alternating.

4. Doing business in Luxembourg

5. Coffee culture in Luxembourg
Knopes Café is a cosy small café with dozen of seats inside and
outside, usually filled with Luxembourg’s international expats. These
are regular customers at Knopes.
They feel comfortable here due to the multicultural feel of the place
that reminds them of cafes back home. On top of that they appreciate
tasty coffee and good service. Although it is not a standard in
Luxembourg yet, both brothers believe in the bright future of their
business and speciality coffee in this small country. We wish them
good luck! Thus people of Luxemburg use more milk in the coffee.

6. Project at glance:-
•Shop name : café vergnano
•Product : Coffee
•Location : Luxembourg
•Capacity : 4800 cups/month
•Raw material : Coffee bean, Milk, Sugar, Cream, Ice-
cream, Chocolate
Swot analysis:-
•Strengths: Reasonable prices, wide variety of coffee and drinks, a
lot of home-made treats
•Weaknesses: Turn down in the economy, start-up costs, new
business, no reputation.
•Opportunities: Job opportunities for the many unemployed in
Connersville, catering.
•Threats: Gas stations, McDonalds, Brian’s Bookstore, and other
local restaurants