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tawkon for iPhone, BlackBerry & Android
UX Design Process




www.nascentgrp.com




tawkon for iPhone: Design Process   M...
A brand, product and service innovation consultancy.
Working internationally for a wide range of global brands:



Present...
About tawkon




tawkon is a unique
approach to handling
public concerns of
mobile radiation


tawkon for iPhone: Design P...
at nascent




We worked on the user
experience for tawkon
apps for iPhone,
BlackBerry & Android.

We also designed tawkon...
tawkon for iPhone
Design Process




tawkon for iPhone: Design Process   May 2011
UX driven process and workflow



Concept to product: design process




tawkon for iPhone: Design Process   May 2011
Platform + User Research




                                      v




tawkon for iPhone: Design Process   May 2011
Ideation




                                      v




tawkon for iPhone: Design Process   May 2011
Scope Definition




tawkon for iPhone: Design Process   May 2011
Schematic Design




tawkon for iPhone: Design Process   May 2011
Brand Identity Development




tawkon for iPhone: Design Process   May 2011
Visual Design: Exploration
Visual Design: Selected Concept
Development Process
Scope Refinement / User Flow Research


                           S. Jobs: “I'm actually as proud of the many
           ...
Schematic Design
Visual Design




• Choosing a visual theme
• Aligning with platform & technology limitations
• Define animations

Outcome:...
Production & Dev. Integration




• Multiple iterations
• Getting the production items ready-made to
  development needs
•...
Thank You.




www.nascentgrp.com

www.tawkon.com




tawkon for iPhone: Design Process   May 2011
Nascent   tawkon ux design process
Nascent   tawkon ux design process
Nascent   tawkon ux design process
Nascent   tawkon ux design process
Nascent   tawkon ux design process
Nascent   tawkon ux design process
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Nascent tawkon ux design process

  1. 1. tawkon for iPhone, BlackBerry & Android UX Design Process www.nascentgrp.com tawkon for iPhone: Design Process May 2011
  2. 2. A brand, product and service innovation consultancy. Working internationally for a wide range of global brands: Presenting: Guy Haviv / Lead Designer / nascent @stupidapp Ori Goshen / Co-Founder, Chief Architect / tawkon @origoshen Presentation at McKesson May 2011 www.nascentgrp.com
  3. 3. About tawkon tawkon is a unique approach to handling public concerns of mobile radiation tawkon for iPhone: Design Process May 2011
  4. 4. at nascent We worked on the user experience for tawkon apps for iPhone, BlackBerry & Android. We also designed tawkon’s brand identity. tawkon for iPhone: Design Process May 2011
  5. 5. tawkon for iPhone Design Process tawkon for iPhone: Design Process May 2011
  6. 6. UX driven process and workflow Concept to product: design process tawkon for iPhone: Design Process May 2011
  7. 7. Platform + User Research v tawkon for iPhone: Design Process May 2011
  8. 8. Ideation v tawkon for iPhone: Design Process May 2011
  9. 9. Scope Definition tawkon for iPhone: Design Process May 2011
  10. 10. Schematic Design tawkon for iPhone: Design Process May 2011
  11. 11. Brand Identity Development tawkon for iPhone: Design Process May 2011
  12. 12. Visual Design: Exploration
  13. 13. Visual Design: Selected Concept
  14. 14. Development Process
  15. 15. Scope Refinement / User Flow Research S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows • Final PDR / MRD
  16. 16. Schematic Design
  17. 17. Visual Design • Choosing a visual theme • Aligning with platform & technology limitations • Define animations Outcome: • Designed screens 23
  18. 18. Production & Dev. Integration • Multiple iterations • Getting the production items ready-made to development needs • Performance optimizations 24
  19. 19. Thank You. www.nascentgrp.com www.tawkon.com tawkon for iPhone: Design Process May 2011
  • KeitaYamana

    Apr. 9, 2015
  • giuvicente

    Dec. 6, 2014
  • EranSun

    May. 25, 2011

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