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Mobile Health
Trends, Platforms &
UX Driven Development.




Presentation at McKesson   December 2010   www.nascentgrp.com
A brand, product and service innovation consultancy.

Working internationally for a wide range of global brands:

SAP, Mot...
Outline



Why Mobile Platforms - Why Now?
Platforms Overview
Key Technologies / Strengths
Mobile Health Apps: Highlights
...
Outline #2



Product Development: A UX-driven process
New Products: Prototyping
Summary
Q&A / Open Discussion




Present...
Part 01
Why Mobile Platforms? Why now?




Presentation at McKesson   December 2010
Why Mobile Platforms? Why Now?


Touch device statistics indicate:

Physicians are
early adopters.




Presentation at McK...
Why Mobile Platforms? Why Now?


Touch device statistics indicate:

The healthcare
industry is enthusiastic.




Presentat...
Physicians are Early Adopters



10% of 3m iPads in the U.S sold to physicians.
18% of physicians in the US using iPads.

...
iPad Adoption by industry: healthcare is in top 3




Presentation at McKesson   December 2010
The Healthcare Industry is Enthusiastic




60% of healthcare enterprises using smartphones health apps.

By 2014: Enterpr...
Why Mobile Platforms? Why Now?




Movement from early
adoption to mass market.




Presentation at McKesson   December 20...
Recent Developments


Medtronic CIO buys 4,500 iPads for sales team

Boston Scientific bought 2,000 iPads for sales team

...
Why Mobile Platforms? Why Now?




There are many potential
benefits to adopting
mobile health:



Presentation at McKesso...
Benefits


Allow more time with patients

Improved health record management and accessibility

Remote monitoring and care
...
Why Mobile Platforms? Why Now?


Within 5 years

Mobile health app
distribution is expected
to go mainstream.



Presentat...
Part 02
Platforms Overview




Presentation at McKesson   December 2010
Devices

Phones
Non-Phones
Tablets



Presentation at McKesson   December 2010
Operating systems

iOS
Android
Blackberry
Windows Phone 7
WebOS
MeeGo

Presentation at McKesson   December 2010
For the purpose of this talk

We’ll focus on iOS:
iPhone
iPod Touch
iPads


Presentation at McKesson   December 2010
iOS

Key Technologies &
Strengths




Presentation at McKesson   December 2010
iOS: Key Technologies & Strengths


Touch
Sensors
Incredible displays
Always connected
Multitouch gestures
Personal - almo...
iOS: Key Technologies & Strengths


Platform is opinionated
UI standards clearly defined
Apps are small, precise, focused
...
Technologies (highlights)


Core Animation
UI Kit
Webkit
Location Services
Audio / Video Playback / Streaming
Accessory Su...
iOS

App Distribution:
App Store
In App Purchase
Enterprise Program


Presentation at McKesson   December 2010
Part 03
Mobile Health Apps: Highlights




Presentation at McKesson   December 2010
Mobile Health Apps: Highlights




We broadly separated
apps into 3 groups:




Presentation at McKesson   December 2010
Mobile Health Apps: Highlights




Apps for everyone




Presentation at McKesson   December 2010
Mobile Health Apps: Highlights


Apps for everyone:
- Medical references
- Health management tools
- Existing condition ma...
Apps for Everyone

Existing Condition Management




                                           iBP
                      ...
Apps for Everyone

Existing Condition Management




                            AsthmaMD
                            Asth...
Apps for Everyone

Pharmaceutical Management

                                           Walgreens
                       ...
Apps for Everyone

Pharmaceutical Management

                                           Lexi Drugs &
                    ...
Mobile Health Apps: Highlights




Apps for
med students &
physicians



Presentation at McKesson   December 2010
Mobile Health Apps: Highlights


Apps for med students & physicians:
- Educational / references tools
- EMR-EHR: electroni...
Apps for Practitioners

Education / Reference




                                           Merck Manual
                ...
Apps for Practitioners

Education / Reference




                                           Echocardiography
            ...
Apps for Practitioners

Education / Reference


                                           Inkling
                       ...
Apps for Practitioners

EMR


                                           Dr. Chrono EHR
                                  ...
Apps for Practitioners

Remote Monitoring

                                           Airstrip
                           ...
Apps for Practitioners

Imaging


                                           mVisum
                                      ...
Apps for Practitioners

Imaging



                              Osirix
                              Image Viewer
       ...
Mobile Health Apps: Highlights




Apps with supporting
accessories




Presentation at McKesson   December 2010
Apps with supporting accessories




                                       iBGStar™
                                     ...
Apps for Practitioners




                                           Thinklabs
                                          ...
Speciality Devices




                                           Vscan
                                           Handhel...
Speciality Devices


                                           Proteus
                                           Biomedi...
Part 04
Touch Devices: Challenges
in Medical Environments




Presentation at McKesson   December 2010
Touch Devices: Challenges in Medical Environments




Physical Challenges:




Presentation at McKesson   December 2010
Physical Challenges


Not ruggedized
Hard to disinfect
Requires a dock
Difficult to operate with gloves
(video)




Presen...
Physical Challenges: Osirix Video




Watch this video online:

http://www.youtube.com/watch?v=t9jW7WDL2js
Skip to 4:30


...
Touch Devices: Challenges in Medical Environments




Regulatory Challenges
For mobile mhealth apps,
regulatory environmen...
Part 05
Product Development:
A UX-driven process




Presentation at McKesson   December 2010
Product Development: A UX-driven process


Quick point to consider

Mobile version !=
Porting existing software




Presen...
Product Development: A UX-driven process


UX driven development

Planning the product
around empowering
the user



Prese...
Product Development: A UX-driven process


Main output:

Detailed planning of the
system UI.
We call this Schematics.




...
Product Development: A UX-driven process




Schematics align teams
around visible, tangible
functionality.



Presentatio...
Schematics (example)




Presentation at McKesson   December 2010
Product Development: A UX-driven process




Process overview:




Presentation at McKesson   December 2010
Product Development: A UX-driven process


Concept to Product
UX driven process




This process is straightforward, pract...
Product Development: A UX-driven process

Research
- Existing product + technology research
- User research (shadowing, do...
Product Development: A UX-driven process

Planning, Designing
- Ideation - concept development
- Defining project scope
- ...
Part 06
New Products:
Rapid Prototyping




Presentation at McKesson   December 2010
New Products: Rapid Prototyping


In a relatively small period of time

A small group can
plan, design & build a
mockup/pr...
New Products: Rapid Prototyping




A mockup makes
theory tangible.
Can persuade internally
Clarify product needs
A strong...
Part 07
Summary




Presentation at McKesson   December 2010
Mobile health apps can:

Increase productivity by
increasing connectivity.




Presentation at McKesson   December 2010
Mobile health apps can:

Facilitate new services
by connecting patients &
practitioners.



Presentation at McKesson   Dec...
UX-driven product
development is practical,
tangible & increases
team focus.


Presentation at McKesson   December 2010
Part 08
Q&A, Discussion




Presentation at McKesson   December 2010
Thank You.




Presentation at McKesson   December 2010   www.nascentgrp.com
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Mobile Health | nascent at McKesson

  1. 1. Mobile Health Trends, Platforms & UX Driven Development. Presentation at McKesson December 2010 www.nascentgrp.com
  2. 2. A brand, product and service innovation consultancy. Working internationally for a wide range of global brands: SAP, Motorola, SanDisk, NewsCorp, NDS, Kodak, BetterPlace, SuperDimension, Maccabi Healthcare Services Expanding focus on the intersection of healthcare and mobile devices. Presenter: Guy Haviv : UX Design / Mobile Platforms Lead Research: nascent design research team Presentation at McKesson December 2010 www.nascentgrp.com
  3. 3. Outline Why Mobile Platforms - Why Now? Platforms Overview Key Technologies / Strengths Mobile Health Apps: Highlights Touch Devices: Challenges in Medical Environments (continues) Presentation at McKesson December 2010
  4. 4. Outline #2 Product Development: A UX-driven process New Products: Prototyping Summary Q&A / Open Discussion Presentation at McKesson December 2010
  5. 5. Part 01 Why Mobile Platforms? Why now? Presentation at McKesson December 2010
  6. 6. Why Mobile Platforms? Why Now? Touch device statistics indicate: Physicians are early adopters. Presentation at McKesson December 2010
  7. 7. Why Mobile Platforms? Why Now? Touch device statistics indicate: The healthcare industry is enthusiastic. Presentation at McKesson December 2010
  8. 8. Physicians are Early Adopters 10% of 3m iPads in the U.S sold to physicians. 18% of physicians in the US using iPads. 9% of adult Americans using mhealth apps today. 14% of adult Americans will use them by 2011. Presentation at McKesson December 2010
  9. 9. iPad Adoption by industry: healthcare is in top 3 Presentation at McKesson December 2010
  10. 10. The Healthcare Industry is Enthusiastic 60% of healthcare enterprises using smartphones health apps. By 2014: Enterprise mhealth expected to be a $1.7 billion market. By 2015: 500m people are expected to use mhealth smartphone applications worldwide. Presentation at McKesson December 2010
  11. 11. Why Mobile Platforms? Why Now? Movement from early adoption to mass market. Presentation at McKesson December 2010
  12. 12. Recent Developments Medtronic CIO buys 4,500 iPads for sales team Boston Scientific bought 2,000 iPads for sales team Stanford School of Medicine and UC Irvine School of Medicine issue iPads to all new students The Labor Party in the Australian state of Victoria is campaigning for AUS$12 million to equip every doctor in the state with an iPad Presentation at McKesson December 2010
  13. 13. Why Mobile Platforms? Why Now? There are many potential benefits to adopting mobile health: Presentation at McKesson December 2010
  14. 14. Benefits Allow more time with patients Improved health record management and accessibility Remote monitoring and care Personalized health management & better compliance Increased awareness - Earlier detection Improved communication and training tools Cut healthcare costs Presentation at McKesson December 2010
  15. 15. Why Mobile Platforms? Why Now? Within 5 years Mobile health app distribution is expected to go mainstream. Presentation at McKesson December 2010
  16. 16. Part 02 Platforms Overview Presentation at McKesson December 2010
  17. 17. Devices Phones Non-Phones Tablets Presentation at McKesson December 2010
  18. 18. Operating systems iOS Android Blackberry Windows Phone 7 WebOS MeeGo Presentation at McKesson December 2010
  19. 19. For the purpose of this talk We’ll focus on iOS: iPhone iPod Touch iPads Presentation at McKesson December 2010
  20. 20. iOS Key Technologies & Strengths Presentation at McKesson December 2010
  21. 21. iOS: Key Technologies & Strengths Touch Sensors Incredible displays Always connected Multitouch gestures Personal - almost intimate (continues) Presentation at McKesson December 2010
  22. 22. iOS: Key Technologies & Strengths Platform is opinionated UI standards clearly defined Apps are small, precise, focused Apps run full-screen Touch = immediacy, intuitiveness Built in UI concepts facilitate information navigation Presentation at McKesson December 2010
  23. 23. Technologies (highlights) Core Animation UI Kit Webkit Location Services Audio / Video Playback / Streaming Accessory Support Airplay Presentation at McKesson December 2010
  24. 24. iOS App Distribution: App Store In App Purchase Enterprise Program Presentation at McKesson December 2010
  25. 25. Part 03 Mobile Health Apps: Highlights Presentation at McKesson December 2010
  26. 26. Mobile Health Apps: Highlights We broadly separated apps into 3 groups: Presentation at McKesson December 2010
  27. 27. Mobile Health Apps: Highlights Apps for everyone Presentation at McKesson December 2010
  28. 28. Mobile Health Apps: Highlights Apps for everyone: - Medical references - Health management tools - Existing condition management tools - Pharmaceutical management and care Presentation at McKesson December 2010
  29. 29. Apps for Everyone Existing Condition Management iBP Blood sugar tracking $0.99 Presentation at McKesson December 2010
  30. 30. Apps for Everyone Existing Condition Management AsthmaMD Asthma tracking Free Track Events Triggers (Allergies) Track Medicine Presentation at McKesson December 2010
  31. 31. Apps for Everyone Pharmaceutical Management Walgreens Drug Database Free Store Locator Scan Barcodes Order Refills Presentation at McKesson December 2010
  32. 32. Apps for Everyone Pharmaceutical Management Lexi Drugs & Lexi Interact Drug database $119.99 identify possible interactions between drugs Actively updated - monitoring FDA changes continuously Presentation at McKesson December 2010
  33. 33. Mobile Health Apps: Highlights Apps for med students & physicians Presentation at McKesson December 2010
  34. 34. Mobile Health Apps: Highlights Apps for med students & physicians: - Educational / references tools - EMR-EHR: electronic medical records - Imaging - Surgical assistance - Healthcare for developing countries Presentation at McKesson December 2010
  35. 35. Apps for Practitioners Education / Reference Merck Manual Reference $34.99 All reference data available for offline browsing Presentation at McKesson December 2010
  36. 36. Apps for Practitioners Education / Reference Echocardiography Atlas Cardiology Reference $19.99 650Mb. Examples of normal and abnormal echocardiograms. Annotated image & video. Presentation at McKesson December 2010
  37. 37. Apps for Practitioners Education / Reference Inkling Interactive Textbook Platform Free Looks incredible overall. Presentation at McKesson December 2010
  38. 38. Apps for Practitioners EMR Dr. Chrono EHR Remote access EMR Free Patient scheduling Electronic medical billing UI looks like it needs some work. Presentation at McKesson December 2010
  39. 39. Apps for Practitioners Remote Monitoring Airstrip Monitoring Remote Patient Monitoring Free (demo) Interfaces with companion backend (commercial) AirStrip system Cardiology solution also available Presentation at McKesson December 2010
  40. 40. Apps for Practitioners Imaging mVisum onDemand DICOM, PACS Image Viewer Free View lab results from Quest Diagnostic Presentation at McKesson December 2010
  41. 41. Apps for Practitioners Imaging Osirix Image Viewer $19.99 Able to view CTs, Ultrasound, MRI in standard DICOM format Based on OpenSource desktop client. Widely used Presentation at McKesson December 2010
  42. 42. Mobile Health Apps: Highlights Apps with supporting accessories Presentation at McKesson December 2010
  43. 43. Apps with supporting accessories iBGStar™ Diabetes Manager Blood glucose meter not yet released December 2010
  44. 44. Apps for Practitioners Thinklabs Stethoscope App Visual heart & lung sounds $69.99 Presentation at McKesson December 2010
  45. 45. Speciality Devices Vscan Handheld Ultrasound Presentation at McKesson December 2010
  46. 46. Speciality Devices Proteus Biomedical Ingestible Drug / Physical Monitor Low power, activated after ingestion by stomach fluids. Monitors incoming drugs / physical condition, heart rate, respiratory rate. Presentation at McKesson December 2010
  47. 47. Part 04 Touch Devices: Challenges in Medical Environments Presentation at McKesson December 2010
  48. 48. Touch Devices: Challenges in Medical Environments Physical Challenges: Presentation at McKesson December 2010
  49. 49. Physical Challenges Not ruggedized Hard to disinfect Requires a dock Difficult to operate with gloves (video) Presentation at McKesson December 2010
  50. 50. Physical Challenges: Osirix Video Watch this video online: http://www.youtube.com/watch?v=t9jW7WDL2js Skip to 4:30 Presentation at McKesson December 2010
  51. 51. Touch Devices: Challenges in Medical Environments Regulatory Challenges For mobile mhealth apps, regulatory environment is unclear, involving both the FDA & FCC. Some apps might need approval as if they were devices, from both the FDA & the FCC. Presentation at McKesson December 2010
  52. 52. Part 05 Product Development: A UX-driven process Presentation at McKesson December 2010
  53. 53. Product Development: A UX-driven process Quick point to consider Mobile version != Porting existing software Presentation at McKesson December 2010
  54. 54. Product Development: A UX-driven process UX driven development Planning the product around empowering the user Presentation at McKesson December 2010
  55. 55. Product Development: A UX-driven process Main output: Detailed planning of the system UI. We call this Schematics. Presentation at McKesson December 2010
  56. 56. Product Development: A UX-driven process Schematics align teams around visible, tangible functionality. Presentation at McKesson December 2010
  57. 57. Schematics (example) Presentation at McKesson December 2010
  58. 58. Product Development: A UX-driven process Process overview: Presentation at McKesson December 2010
  59. 59. Product Development: A UX-driven process Concept to Product UX driven process This process is straightforward, practical. Presentation at McKesson December 2010
  60. 60. Product Development: A UX-driven process Research - Existing product + technology research - User research (shadowing, documenting) - Identifying business & ecosystem opportunities (continues) Presentation at McKesson December 2010
  61. 61. Product Development: A UX-driven process Planning, Designing - Ideation - concept development - Defining project scope - Paper prototyping - Schematic design - Validation / prototyping cycles - Visual design + development kickstart (in parallel) Presentation at McKesson December 2010
  62. 62. Part 06 New Products: Rapid Prototyping Presentation at McKesson December 2010
  63. 63. New Products: Rapid Prototyping In a relatively small period of time A small group can plan, design & build a mockup/prototype that has tremendous impact. Presentation at McKesson December 2010
  64. 64. New Products: Rapid Prototyping A mockup makes theory tangible. Can persuade internally Clarify product needs A strong marketing tool Presentation at McKesson December 2010
  65. 65. Part 07 Summary Presentation at McKesson December 2010
  66. 66. Mobile health apps can: Increase productivity by increasing connectivity. Presentation at McKesson December 2010
  67. 67. Mobile health apps can: Facilitate new services by connecting patients & practitioners. Presentation at McKesson December 2010
  68. 68. UX-driven product development is practical, tangible & increases team focus. Presentation at McKesson December 2010
  69. 69. Part 08 Q&A, Discussion Presentation at McKesson December 2010
  70. 70. Thank You. Presentation at McKesson December 2010 www.nascentgrp.com
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Trends, Platforms & UX Driven Development.

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