Most of us do not have a strategy for ourselves. We need to ask ourselves what we want out of life, out of work and what we value at work. Is it learning, is it getting recognised, is it being given responsibility, is it a sense of belonging and being part of a group of people, is it the values of the company, the growth of the company, the reputation of the company, the challenge, opportunity to achieve, the management, the colleagues, the prospects for advancement, the money? Which are more important? LIKE AND SHARE IF YOU FIND IT INTERESTING

1. Creating Value for Yourself
Normally, my articles are focused on CEO’s and transforming companies to create value. I realise my
readers’ list consists of a large number of executives who are trying to move upwards. This article is
for them, but my CEO readers will learn also about not only promoting value creation, but also helping
executives to create value. CEO’s, then, will also create value for themselves.
Most of us do not have a strategy for ourselves. We need to ask ourselves what we want out of life,
out of work and what we value at work. Is it learning, is it getting recognised, is it being given
responsibility, is it a sense of belonging and being part of a group of people, is it the values of the
company, the growth of the company, the reputation of the company, the challenge, opportunity to
achieve, the management, the colleagues, the prospects for advancement, the money? Which are
more important? Monetary gains or other monetary advantages such as free courses, travel and an
expense report, etc. or is it the other benefits?
We call all of this employee value, or what you as an employee value. Value means how worthwhile
is it for you to work for this company versus working somewhere else? What is important? The
monetary terms or the benefits you perceive you are getting? Which of the benefit terms are most
important? So is money 60% in importance and the benefits 40%, or vice versa?
But you cannot stop here. If you want to go ahead you have to create value not just for yourself but
for your colleagues, your bosses and for your company. In this article, I will focus on the value you
can create for your company.
Ask, what will make me a valuable person in this company? What will make the company take notice
of me? Is it just doing the expected well or better than others? Or going the extra mile? Or creating
ideas, methods, thoughts that will make the company or your department more valuable? What are
these extra steps you can take?
All this builds your brand equity. You are known by the brand you create for yourself. If your name is
Vijay, what is brand Vijay in the eyes of the company? Does Brand Vijay mean dependability and
reliability and getting the job done? Or brand Vijay means he not only gets the job done, but he thinks
of better ways of doing the job and thinks ahead to the next step.
Having good brand equity means people (your colleagues, bosses, suppliers and customers) want to
deal with you. Poor brand equity means they are saying I do not want to deal with him or worse still,
keep him out of my way.
So CEO’s how do you create value for your employees. How do you help them create value for your
customers and companies? I have written about this in Creating Value is the Key Role of An
Executive and Why Value Creation is more Important than Value Extraction? And Do your
Employees Feel Valued?
Employee Value Added = Value you add to your employees

2. Value your competitor adds to its employees
We help companies measure employee value (and why employees want to stay with you,
or move from you, and whether your competitors are creating better value?). We also help
you and your employees create value.
Gautam Mahajan is a thought leader in Creating Value. He can be reached
at mahajan@customervaluefoundation.com
Call at (+91) 9971288580
Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com
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Customer Value Foundation (CVF) helps companies to Create Value and profit by Creating Value for the customers,
employee and for each person working with the companies.
Total Customer Value Management (TCVM) transforms the entire company to focus on Creating Value for the customer
by aligning each person's role in Creating Customer Value and getting shareholder wealth and Value.
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