This document discusses the benefits of hiring a SEO agency versus handling SEO in-house. It notes that while an in-house team has advantages, some companies cannot support it due to resources or budget. SEO agencies can provide an outsourced solution in these cases. Even companies with in-house teams may benefit from an agency to handle large or complex websites, or to provide additional expertise and new perspectives. The document then lists the key benefits an agency can provide, such as improved rankings, increased traffic, better customer experience, brand awareness, and higher conversion rates.