Social media is about sharing, learning and educating. Since content is king, many assume they would need to publish their content in written format. Unfortunately, publishing only written format prohibits other potential audience from consuming your message. People have different learning styles; different ways of consuming information. The only way small businesses can effectively communicate their message is by publishing content in multiple formats in order to increase their reach.

1. www.corporatecosmo.com
Getting To Know Your Audience’s
Social Media Learning Style
connect • engage • thrive

2. Why Do You Need To
Know Your Audience’s
Learning Style?
• People have different learning styles
• People learn better with different media
• On the go learning tools for busy people
• Increases your audience reach
• More captivating and entertaining

3. What Is The VARK Learning
Styles Inventory
VARK Inventory focuses on how learners
prefer to use their senses (hearing, seeing,
writing, reading or experience) to learn.
V - Visual - charts, pictures, graphs
A - Aural - hear information
R - Read/Write - display by words
K - Kinesthetic - experience and practice
Your College Experience: Strategies for Success, Chapter 4 Discover How Your Learn, John N. Gardner

4. How To Link VARK Learning
Style to Your Content
V - Visual
(Video sharing sites/Presentation/Photo sharing sites)

5. How To Link VARK Learning
Style to Your Content
A - Aural
(Audio Streaming, Podcasting, Teleseminars
Interviews, Talk Shows)

6. How To Link VARK Learning
Style to Your Content
R - Read/Write
(Blogs/Forums/Ebooks/Articles/Journals)
Sony E-book: greensborolibrary.wordpress.com
Forum picture: conferencetown.com

7. How To Link VARK Learning
Style to Your Content
K - Kinesthetic
(Workshops/Seminars/Trial & Error/Case Studies)
Case Studies Image: b2bgateway.net

8. Publishing Content on
Multiple Media Platforms
Converts
Video Conducts
Melissa in Audio Hands On
Creates A Podcast Group
Workshop Workshop
A
in Video
Format
Transcribes K
V the
Workshop
in EBook
or PDF
R

9. To Listen To This Full Podcast
Visit: http://budurl.com/uhw4
For More Social Media
Tips & Strategies:
www.corporatecosmo.com