The State of Mobile in 10 Charts 
Recent trends in: 
Games and retail, 
apps and developers, 
consumer spending & more
MARCH 
2014 
“The browser has become a single 
application swimming in a sea of apps.”
Facebook still reigns.
2Q13 vs. 
2Q14 
“iOS and Google Play showed remarkable 
year-over-year revenue growth relative to 
gaming-optimized handhe...
JULY 
2014 
“A strong indication that developers prefer to 
stick with one store.”
“Toluna found that just under two-thirds of 
US smartphone users looked at their devices 
within 15 minutes of waking up…”
Q4 
2013 
SEPT 
2014 
“The main reason people don’t use their 
phones to shop online is because it takes too 
long.”
“More remarkably, apps represent 51 
percent of all digital media time.”
Q4 
2013 
“We conducted a six-month 
analysis of more 
than 2,400 apps and 500 
million push messages 
and found what our ...
iPhone users earn more.
“If the current rate of growth holds, app install 
spending in the U.S. will reach somewhere 
between $2.6 and $4.3 billio...
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The State of Mobile in 10 Charts

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Recent trends in: games and retail, apps and developers, consumer spending & more.

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The State of Mobile in 10 Charts

  1. 1. The State of Mobile in 10 Charts Recent trends in: Games and retail, apps and developers, consumer spending & more
  2. 2. MARCH 2014 “The browser has become a single application swimming in a sea of apps.”
  3. 3. Facebook still reigns.
  4. 4. 2Q13 vs. 2Q14 “iOS and Google Play showed remarkable year-over-year revenue growth relative to gaming-optimized handhelds.”
  5. 5. JULY 2014 “A strong indication that developers prefer to stick with one store.”
  6. 6. “Toluna found that just under two-thirds of US smartphone users looked at their devices within 15 minutes of waking up…”
  7. 7. Q4 2013 SEPT 2014 “The main reason people don’t use their phones to shop online is because it takes too long.”
  8. 8. “More remarkably, apps represent 51 percent of all digital media time.”
  9. 9. Q4 2013 “We conducted a six-month analysis of more than 2,400 apps and 500 million push messages and found what our prior studies had, that push messaging can more than double app user retention and dramatically boosts engagement. We also used this vertical categorization to provide the world’s first quantitative view of push notification opt-in rates.”
  10. 10. iPhone users earn more.
  11. 11. “If the current rate of growth holds, app install spending in the U.S. will reach somewhere between $2.6 and $4.3 billion in 2014, and upwards of $11 billion in 2017…”

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