Recent trends in: games and retail, apps and developers, consumer spending & more.

1. The State of Mobile in 10 Charts
Recent trends in:
Games and retail,
apps and developers,
consumer spending & more

2. MARCH
2014
“The browser has become a single
application swimming in a sea of apps.”

3. Facebook still reigns.

4. 2Q13 vs.
2Q14
“iOS and Google Play showed remarkable
year-over-year revenue growth relative to
gaming-optimized handhelds.”

5. JULY
2014
“A strong indication that developers prefer to
stick with one store.”

6. “Toluna found that just under two-thirds of
US smartphone users looked at their devices
within 15 minutes of waking up…”

7. Q4
2013
SEPT
2014
“The main reason people don’t use their
phones to shop online is because it takes too
long.”

8. “More remarkably, apps represent 51
percent of all digital media time.”

9. Q4
2013
“We conducted a six-month
analysis of more
than 2,400 apps and 500
million push messages
and found what our prior
studies had, that push
messaging can more than
double app user retention
and dramatically boosts
engagement.
We also used this vertical
categorization to provide
the world’s first
quantitative view of push
notification opt-in rates.”

10. iPhone users earn more.

11. “If the current rate of growth holds, app install
spending in the U.S. will reach somewhere
between $2.6 and $4.3 billion in 2014, and
upwards of $11 billion in 2017…”