Nanigans Partner Webinar 1.30.14

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1. The document appears to be from a webinar presentation about predictive lifetime value and performance marketing at scale that was given in January 2013. 2. It provides information about the growth of Nanigans, including doubling in size to over 150 employees in 2013, and their focus on digital advertising including Facebook, mobile, and ecommerce. 3. The presentation also discusses Nanigans' partner program goals of empowering partners to grow their business and scale existing customers, and highlights strategies partners can use like leveraging Nanigans' ad engine and working as a team.

Business Technologie

after hyper growth from !
35 to 100 people across 4 ofﬁces !
Predictive Lifetime Value for
in just over a year…!
Performance Marketing at Scale
Partner Webinar: Jan 2013

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Introduction

Chris Wilson
Account Executive
@chrisleewilson

Dan Slagen
SVP of Marketing at Nanigans
@danslagen

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Partner program goal

“To empower partners with the technology,
insight and support to grow their business
and scale existing customers”

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Certification opportunities

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Company & partner program
Industry trends
Product update
Strategies for success
Q+A

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Company update
1.
2.
3.
4.
5.
6.
7.

100% growth in 2013
$350M in annualized spend solely on FB
150+ employees (60% engineering)
Boston, NY, SF London, Singapore, Sydney
New integrations in 2014 (social & mobile)
E-commerce focus, gaming, lead gen, pure play digital
Partner program to represent significant percent of revenue

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Partner program update
Agencies & Consultants:
- Use Ad Engine to scale clients
- Work the way you want
- Work as a team to close new business
- Accept new leads from Nanigans

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CPM increased 186% YOY

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Cost per click increased 35% YOY

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RPC increased 83% YOY

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$4M for 30 Seconds

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100M During Primetime Every Night

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State of digital advertising
• Digital 25% of marketing
• Paid search 24%; at point of diminishing return
• Display represents 41%

•

290B impressions on thousands of sites; 54% not visible

• Social less than 15%
• Mobile less than 15%

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Marketing content (Blog)

http://www.nanigans.com/2013/12/17/nanigans-marketing-vision/
http://www.nanigans.com/2013/12/16/use-data-to-select-your-marketing-software-platform/

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Our
dedication

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Weekly product
updates

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Performance analysis

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Agency case study

$80k - $200k
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Work Together:

NO

YES
Chris Wilson
Account Executive
@chrisleewilson

2014 = Year of the Partner
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Work Together:

Chris Wilson
Account Executive
@chrisleewilson

• Communication
• Fit
• Leads
• Selling
• Scale

2014 = Year of the Partner
Predictive Lifetime Value

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