The document provides inspiration for hair color trends from the surrealist art movement for the year 2009. It includes three hair color looks directly inspired by surrealist artworks: Salvador Dalí's painting "The Persistence of Memory" which inspired a look with melting hair; René Magritte's painting "Le Tombeau des Lutteurs" which inspired a dress-like color placement; and Man Ray's photograph "Glass Tears" which inspired sharp contrast between hair and background. The document also provides the color formulas and application instructions to recreate the looks.

1. 3
INSPIRATION

2. LOGICS
2009INSPIRATION:
Surrealism, the art genre which will inspire
Logics progressive hair artists throughout
2009, depicts a strange, irrational dream
world on its canvases...
commonplace imag
es
m
or
ph
, tw
ist
nd Inspired by
a
t ra
n s fo
r m into the works of Man Ray “Glass Tears”, 1930. Gelatin Silver Print.
©2008 Man Ray Trust/Artists Rights Society (ARS), NY/ADAGP Paris.
,
f l e e t i n g
fantasies, exposing
This look is directly inspired by Man Ray’s famed “Glass Tears” and black and
secrets of the white photographic style. The sharp contrast of the model’s face against the
unconscious mind. background is an allusion to the line of his famous solarization technique.
INSPIRATION
3

3. Inspired by the works of
Logics took inspiration from Magritte’s Le Tombeau des
Lutteurs with the rose-inspired dress that epitomized
the simplistic larger-than-life style of his work. The
background mimics the traditional 3 dimensional box
and sky motifs that characterize many of Magritte’s
works, including Les Valeurs Personnelles and The Son of
Man, among others.
René Magritte. “Lost Pain”
INSPIRATION
4

4. Inspired by
the works of
Reminiscent of Dalí’s most famous painting, The Persistence of
Memory, the melting hair inspiration directly correlates to the
clocks. The harsh landscape and barren trees are typical of Dalí’s
paintings, including Swans Reflecting Elephants. The female form
was a recurring theme throughout his works, appearing hidden in
other objects as well as a mirage in his bizarre wilderness.
Salvador Dalí. “The Persistence of Memory”. 1931. Oil on canvas.
INSPIRATION
7

5. COLOR
TREND
FALL 2008
Intercoiffure Color Council:
Pure Tone, Pure Shimmer Deep Berry
by Gina Khan
Technique Deep Berry:
• After pre-lightening to yellow, overlay with Imprints full demi permanent; equal
Pre-lighten extremely fine weaves of hair
to yellow or paler for lighter shades. Hair parts level 4 red violet & 4 red orange with a shot of level 3 red violet with equal
parts 10 Volume Developer.
was lightened (at room temperature) with
• Process 15 minutes.
Logics Light Reactions lightener and 20
Pure shimmer — my inspiration for this collection. Shades of Volume Developer.
Caramelized Orange, White Mocha and Deep Berry. The color Overlay with desired demi- permanent White Mocha:
is pure tones. The overall look is that of ‘shot silk.’ Shimmering! shade. On these models all color overlays • After pre-lightening, overlay Imprints sheer demi-permanent color; equal parts of
are done with Logics Imprints sheer and level 10 gold, 10 neutral & clear with 5 Volume Developer.
Dimension is oh so subtle, no stripes or panels. Accents are
Imprints full demi permanent color. • Process 10 minutes.
diffused, not high contrast.
Color should always look fresh and
modern, but always be flattering for the
person. I am a big fan of frequent tonal
changes to keep our guests looking and White Mocha
feeling modern. I enjoy doing color that is
both polished and bold; always keeping
the integrity of the hair. Healthy, shiny hair Credits: Color: Gina Khan & team. Chelsea & Gloria.
is the best PR for our business. Hair Styling: Nicole. Assisting: Shane.
Makeup: Esmeralda. Photography: Vijai Manilal.
Caramelized Orange
Caramelized Orange:
• All hair was “cleaned” with Logics
gel lightener mixed with 20 Volume
Developer, to remove old, dark,
browned-out color.
• Overlay is Imprints full & sheer demi-
permanent mixed together.
• Re-growth equal parts Imprints sheer
level 6 gold & Imprints Full level 4 red-
orange with 10 Volume Developer.
• Shaft & ends Imprints full demi color 1
½ oz level 6 red-orange + 1 ½ oz level
4 red-orange & 1 oz Imprints sheer
level 6 gold with 10 Volume Developer.
COLOR TREND
8

6. Gina Khan’s LOGICS
TIPS
FOR
An Interpretation of Surrealism
SUCCESS
“We don’t sell When we approach a New Year, Vijai, our management team and I review our successes
as well as our failures in the past year; we call it keeping score!
Chrystofer Benson, Logics Artistic Director,
explains how his passion for art has
color and cuts — In this difficult business climate, keeping score is vital. Building on success and editing
ideas that did not produce the desired results is key. Traditionally the beauty business influenced his creations for the Logics
we sell ‘feel good’ survives economic ups and downs, because “we don’t sell color and cuts — we sell ‘feel
good’ moments.”
2009 SURREALISM interpretation of the
moments.” annual advertising campaign.
This recession seems wider and deeper than others in my memory; so what are we
doing? Now more than ever we feel it is so important to be pro-active and develop new
promotions and ideas that will continue to upgrade our guest’s experience, not only with What is Logics Education Philosophy and
excellent customer care, but also all the details that make our guests HAPPY to spend how does it relate to this year’s Surrealism
their money in our salon. The expectation from our guests is much higher. It is important theme?
that EVERYONE on the team rise to the new needs of our guests and business. During Chrystofer Benson: Logics Education
our weekly one on one meetings with the team we emphasize the need to put out a platform begins with the ICONCEPTS
$1000 experience for a $150 service; Education System, which is an
artistic educational approach to the Can you walk us through your three creations and explain your interpretations?
Here is a short list of some of the fundamental concepts of cut, color and CB: The first look, the Pure tier, picks up colors from the landscape and objects of the
promotions we have implemented to style. It’s based on a three-tiered system of original painting. There is a very commercial look to the haircut, but still maintaining the
reward our loyal guests as well as to creations that encourages you to create clock sectioning and colortones.
encourage them to keep coming back with deeper levels of awareness and
with friends! creativity. The three core levels are Pure, The second look brings us to the Progressive tier: now the haircut has wefts that have
Progressive and Uncensored. been added for the long extensions. They were added to create more of a melting,
1. A huge gift certificate program. EVERY 3. We will be starting a gift certificate dreamlike state, keeping in theme with the Dalí interpretation.
guest who has a service from mid- program online, where a guest can
November to the end of the year gets a download a $50 gift certificate to come What was your inspiration for this The third creation is the final, Uncensored tier, where creativity is truly unleashed, like the
service gift certificate as a ‘thank you,’ to in on a Tuesday or Wednesday to get particular interpretation of Surrealism? most extreme of the Dalí paintings. We added an erratic, abstract texture and movement
be used in the months of January and both color and cut on the same day. to the overall shape--this creates a refined separation in an uncensored environment, with
CB: These three creations were inspired melting, wavy extensions and wild tousled hair at top.
February. (We do this program again for This will hopefully build up our junior
by the 1931 painting by Salvador Dalí,
Mothers Day in May). We have a 90 % talent in both departments.
The Persistence of Memory. A few specific
redemption of gift certificates. This keeps
4. We have a per foil price for 8 foils or elements had a striking influence on How do you see your team taking the Surrealism theme – and your 3 styles – to the
the slower months very busy.
less. We encourage colorists to ‘give the results: the melting of the clock, the public?
2. We are a departmentalized salon; away’ a ribbon of color 2 to 4 foils, dreamlike state of the surroundings, and the CB: In 2009 Logics Education will be offering ICONCEPTS Surrealism, a class based on the
we now have an instant $20 -$25 gift it takes about 3 minutes the guest abstract forms. This was the overall feel for all art genre of surrealism. As the key educational campaign, Surrealism will be the theme for
certificate for a cross referral. So if a feels appreciated because she is of the interpretations, but of course with the our 2009 key market events, NY academy classes and in-salon classes. Stylists will have the
guest has only a color appointment receiving a complimentary color and stages of creativity becoming more extreme opportunity to learn Logics signature Coloring, Cutting and Finishing techniques to support
and has never been to us for a cut, it always results in a bigger highlight from Pure to Progressive to Uncensored. the salon clientele and help build their business.
the colorist can issue an instant gift appointment in the future.
certificate for the guest to see someone
You may have noticed we do not do
in the cut department. It can be used
‘discounts’. Giving a ‘gift’ is much more
the same day or at a future date. We
appreciated.
have had big success with this.
There is no magic bullet for success but a
series of details that we must remember to
“There is no magic bullet for success but a series implement daily! There is no substitute for
of details that we must remember to implement a highly trained team delivering brilliant
results. Consistency, surpassing guests’
daily! There is no substitute for a highly-trained team expectations, giving guests GREAT value for
delivering brilliant results.” their money, continuing to be innovative,
and sensitive to their needs, as well as
providing a wonderful environment for our
guests to enjoy their time spent with us,
will help keep our businesses healthy and
happy in 09!
Stay tuned for my blog on
Logicshair.com!
SALON SUCCESS
10
Pure: The purest forms of expression. Progressive: The expressive creations Uncensored: Unbounded creativity – where
begin, and the styles and techniques passion, fantasy, fashion and technique
become more experimental. meet and where artistry becomes mastery.

7. Be inspired by these Surrealist images and recreate these pure tones, using the following
formulas from Logics Color DNA System.
The ICONCEPTS
Education System
ICONCEPTS is Logics’ artistic educational approach to the fundamental concepts
of hairdressing (cut, color and style). It is based on a three-tiered system of creations
(Pure, Progressive and Uncensored), which encourages you to create with deeper
levels of awareness and creativity.
COLOR BLUEPRINT CARE & STYLING BLUEPRINT
RED: CARE:
Imprints 4RV-F + Imprints 6R-F 1oz. + ½ oz. Primary Red • Color Nourishing Lite Shampoo & Conditioner
Concentrate + 2 oz. 10 Volume Color Generator TREATMENT:
Process 10 minutes on pre-lightened pale yellow hair. • Reconstructing Volume Wrap for an additional salon service
STYLING:
BRIGHTEST RED:
• Geometric Design Gel at the scalp for added volume and
1oz. Imprints 6R-F + 1 oz. Primary Red Concentrate thickness
+ 2 oz. 10 Volume Color Generator • Gloss Balm for slight definition and brilliant shine
• Creative Styling Spray for a lustrous finish
Process 10 minutes on pre-lightened pale yellow hair.
ICONCEPTS CREATE
12 13

8. COLOR BLUEPRINT
BLUE:
½ oz. Primary Blue Concentrate +
½ oz. 10 Volume Color Generator
Process 10 minutes on pre-lightened pale
yellow hair.
LIGHT BLUE:
5 inch ribbon Primary Blue Concentrate +
1 oz. Imprints Clear + 1 oz. 10 Volume Color
Generator
Process 10 minutes on pre-lightened pale
yellow hair.
CARE & STYLING BLUEPRINT
CARE:
• Color Nourishing Shampoo & Conditioner
COLOR DN
TREATMENT:
• Reconstructing Volume Wrap to help restore strength and
moisture to damaged hair
STYLING:
• Aerial Liquid Volume at the scalp for added volume and
thickness
• Blow Design Cream (Fine/Normal) throughout the mid-lengths
and ends for smooth control
• Gloss Balm for slight definition and brilliant shine
• Creative Styling Spray for a lustrous finish
System Technology
ART INTELLIGENCE
Patented DNA Technology is the intellect inside Logics. Truly state-of-the-art, this ground-breaking system
captures color’s true identity to preserve the sophisticated nuances of your composition. Haircare & styling
feature Dual Net Affinity Technology to prolong pure tone vibrancy. Haircolor is enriched with Dual Nourishing
Action Technology for precision conditioning to restore silkiness and shine.
COLOR BLUEPRINT
GOLDEN TONE:
1 oz. Imprints 10G-S + 1 oz. Imprints 10N-S + 2 oz. 5 Volume
Color Generator
Process 10 minutes on pre-lightened pale yellow hair.
COOLER TONE:
CARE & STYLING BLUEPRINT 2 oz. Imprints 10B-S + 1oz. Imprints 10N -S + 2 oz. 5 Volume
Color Generator
CARE:
Process 10 minutes on pre-lightened hair.
• Age Revitalize Shampoo & Conditioner, Profile 2 for Dry,
Damaged Hair
TREATMENT:
• Resurfacing Treatment helps to create a smooth reflective
surface for enhanced shine
STYLING:
• Thickening Style Spray to build foundation for structural
design
• Shine Illuminating Serum for long-lasting smoothness and
shine
• Creative Styling Spray for a lustrous finish

9. HAIRCOLOR
Logics now has a complete product
PORTFOLIO Primary Concentrates
• Mix with Colorcremes and
Imprints to intensify formulas.
Color Generators
• A range of Volumes - 0, 5,
10, 20, 30 and 40 for every
HAIRCOLOR Achieve pure tone brilliance
on pre-lightened hair when
formulation need.
Dual Nourishing Action Technology: a targeted conditioning duet helps continuously used alone.
protect, strengthen and resurface the hair fiber to leave it silky-smooth and glossy.
Creative Control
• Lets you increase formula
thickness to control viscosity.
Colorcremes
• Digitally-calibrated pure tone shades ensure precision mixing and controlled, customized results. LIGHTENING SYSTEM
• A Full Line of 46 shades + 3 Concentrates in 8 Tonal Series
Versatile system answers every lightening need from slight color removal to
high-speed highlighting and double process blondes.
Light Reactions
• A unique dual usage
product that can be
used alone as a powder
lightener for on or off-scalp
applications or as an
activator for Gel Lightener.
Gel Lightener
Imprints • Combines the benefits of Logics Luminous Cream Lightener*
a liquid lightener and a
• Deposit-only, no ammonia, low commitment demi-permanent haircolor. powder for on or off-the- • Lifts up to 7 levels with accelerated lightening action.
• 32 shades in a dual-finish palette. Sheer shades are luminous and translucent; full shades scalp versatility. • Emollien-C™ Technology leaves hair lustrous and
have more deposit and depth. conditioned.
• Exclusive Generators, in 20, 30 and 40 volumes, are
mixed in a 1:1, 1:2 or 1:3 ratio.
PORTFOLIO PORTFOLIO
16 17 *Available in salons in June, 2009

10. HAIRCARE
Guard pure tone art with high-tech security: Dual Net Affinity Technology helps trap &
remove color-altering agents, while polishing the cuticle for glossy reflection. STYLING
Features Dual-Net Affinity Technology and a fade-resistant seal* against color-depleting
forces to help provide continuous protection of pure tone color.
Color Nourishing Color Nourishing
Shampoo Lite Shampoo
• Rich, full-bodied • Lightweight silky formula
formula gently gently cleanses, helps
cleanses hair and protect color brilliance
helps protect color and won’t weigh hair
brilliance. down.
Shaping Thickening Blow Design Shine Creative
Clarifying Shampoo Color Nourishing
Mousse Style Spray Cream Illuminating Styling Spray
Conditioner
• Purifies hair of dulling, Leave-In Conditioning Protector
(Fine/Normal, Serum
• Volumizes and • Builds layerable Thick/Coarse) • Locks style into
color-altering agents to • Smoothes, polishes
sculpts with lasting thickness, body • Lights up color with place and keeps
gently reveal brighter and restores moisture; • Fresh, lightweight formula helps to hold. Lightly and texture. • Helps smooth and frizz under control.
color clarity. a clean, sparkling
illuminates color’s detangle and revive hair with light styling reinforce for perfect
conditions for Conditions with finish. Leaves hair Crystal clear shine
shimmering brilliance hold and shine. blowout designs.
smooth control. Vitamin B5, as it shiny, smooth, leaves hair lustrous.
strengthens with Polishes the cuticle to
controlled.
Ceramide. magnify shine.
• UV filter and Vitamin
Age Revitalize Nutrient Radiance E help protect.
Shampoo & Conditioner
• Infused with moisturizing HydraGlycerine, resurfacing
Omega-6 & reparative Protein Peptides, each Age Revitalize
Profile maintains pure tone vibrancy, as it reconstructs,
recovers suppleness & recharges shine.
• Profile 01 Normal to Slightly Dry; Profile 02 Dry, Damaged;
Profile 03 Very Dry, Damaged Geometric Design Gel Aerial Liquid Volume
• Provides medium hold, control and • Adds weightless volume, lasting lift and
direction with a shiny, manageable finish. thickness for luxurious full bodied style.
PROFESSIONAL TREATMENTS • Ceramide strengthens while Vitamin E and
UV filter help protect.
Ceramide and Soy Protein strengthen
and reinforce.
Resurfacing Treatment Reconstructing Volume Wrap
Post-Color Rinse Out Contouring Paste Gloss Balm
• Lightweight formula densifies fine,
• Protective treatment for fragile hair with luxurious thickness, • Creates modern design with flexible • Defines, pieces and polishes, as it
strength, moisture and shine. body and bounce. separation, touchable texture and a natural reduces frizz and flyaways. Ceramide
finish. UV filter and Vitamin E help protect. strengthens, Vitamin B5 conditions.
Color Vitalizing Laminating Topcoat
Treatment Masque Translucent Gloss
• Luxurious deep • Seals the cuticle for highly reflective
conditioning treatment shine and dimension.
helps repair damage,
PORTFOLIO
18
and restore suppleness.
*when used as a system with Color Nourishing
Shampoo and Conditioner.

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