Nando Rodriguez, Head of Employer Branding & Candidate Experience for Horizon Media presents at the 2015 TMA Conference: How to Communicate Your Employer Brand Authentically Through Social Media. Reach out on twitter @NandoRecruit for more info
4. 80% of active & passive job seekers say they will
not follow a company on social media if posts are
irrelevant, uninviting, or solely self-serving.
5. Job seekers are looking for specific
content tailored as they research
the possibility of working at
companies.
(Videos, Blogs, Tweets, Facebook
Updates, Instagram Posts, etc.)
10. Create the tool kit for brand
ambassadors to easily share our
career-focused content on their social
media platforms in order to engage and
attract talent, ultimately amplifying our
employer brand.
11. In the 6 months,
ONLY 3 PEOPLE
posted that that they got
hired at Horizon
12. Create SUPER FAN EMPLOYEES to “like,” comment &
share the content that resonates with them to the outside
world.
13. SOURCE: BLUEBERRY
DOES THE POST TOUCH ON:
People/Culture What’s it like to work inside our
company? Equality, Respect,
Cohesiveness
Employer
Reputation
Products, Ethical, Prestige, Innovation
Remuneration &
Advancement
Career Prospects, Advancements,
Benefits & Perks, Work Programs,
Referral Campaigns
Job Characteristics What do I do, Variety, Challenge
Misc Happy Friday, #WednesdayWisedom
5 relevant post types across
all platforms:
14. social content types
TEXT
Articles, editorials,
and think pieces
written and curated by
Horizon Media’s
Recruiting Team.
Career Site, LinkedIn,
Outside Blogs
,Snapchat
IMAGES
Vibrant, insightful
imagery inviting
candidates to learn
about Horizon as a
workplace.
Instagram, Twitter,
Facebook, Snapchat
VIDEO
Company Info,
Employee spotlights,
Interview tips and
more. Leadership
Series, “Same Page”
Youtube, Instagram,
Twitter, Facebook,
LinkedIn, Snapchat
MISC
Spontaneous reasons
to post, share, and
engage
Instagram, Twitter,
Snapchat
Before you start you want to figure out a few things:
Your tone, your brand, your visuals
This will help in connecting with your audience.
Many companies don’t have an EVP – employee value proposition –
So take it easy….take it from a mission statement….take it from your culture while you establish one
Are you funny, witty, sarcastic, bold, neutral?
Why does it matter?
80% of talent gets frustrated that job seeker info in NOT EASLIY found
On a company’s website or social channels.
KEEP IN MIND
We all digest info different – we have to address those needs in various content platforms.
resources is the name of the game.
There are so many platforms – but you have to be realistic
if you can only be on 1 platform but you’re going to kick butt…embrace it.
Don’t be shamed that other companies have a team of designers and social media crews working round the clock…
All you have is A and she’s about to R in 3 months.
NO snapchat.
Where ever you go….ideally, you wan it to be a hub of career content info about your culture & company.
Create content that is true to brand – that’s why step 1 is vital because you don’t want to put the wrong message out there.
In dating it’s called the bait and switch.
On a job it’s called….I’m quitting.
Having our own career based channels with content DESIGNED for sharing will
Will raise employee pride & influence and the message will be…I’m PROUD TO WORK HERE.