ePortfolio 2011s

Strategic Healthcare Marketer Connecting to Customers Nancy Stearns Burgess Strategic Marketing and Communications ePortfolio Highlights – 2011

Clinician+ Communicator Clinical Health Professional, Writer/Communicator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions

RESULTS : Publishing Experience ,[object Object],Clinical Health Professional, Writer/Communicator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case of the Professional Association Social Media Campaign

RESULTS : Tripled Connections in 3 weeks Social Media Campaign

Case of MM&M Award-winning Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions Educational Awareness Campaign

[object Object],[object Object],[object Object],RESULTS : Committed to Her Heart Wave 1 : high-impact triangular box, poster, program sheet, KOL letter, BRC; 2 : broadcast fax; 3 : Over-sized envelope of materials; Fulfillment : Reprints, Risk assessment tool, pt ed brochures, video, sample referral letter, reorder form Educational Awareness Campaign

Case of Key Opinion Leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions Premarket Thought Leader Development

[object Object],[object Object],[object Object],[object Object],RESULTS : Educational Campaign Premarket Thought Leader Development

Case of the Late-stage Brand Staged Marketing Campaigns the situation my actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESULTS : Campaign Evolutions Staged Marketing Campaigns

[object Object],[object Object],[object Object],RESULTS : Conversions to 16% Staged Marketing Campaigns

Case of Global Brand Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions Global Launch

[object Object],[object Object],RESULTS : Focus on the Site Global Launch

Case of the Global Sales Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions Global Diagnostic Test

[object Object],[object Object],[object Object],RESULTS : Multilingual Campaign Global Diagnostic Test

Case of US Launch US Launch the situation my actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],RESULTS : Unique Sales Synergy US Launch

Case of Unfamiliar Head Lice Rx Rebranding and Sales Increase the situation my actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],RESULTS : Prescribe with Confidence OVIDE Cares Kit : High-impact dimensional box with panels matching new sales aid, plastic bin, online response mechanism, gloves, sales brochure, instructional CD-ROM, and product information; follow-up waves arrived in dimensional envelopes Rebranding and Sales Increase

Case of the Patient Meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions Consumer Brand Experience

[object Object],[object Object],[object Object],RESULTS : Smooth & Steady Consumer Brand Experience

Case of the Diagnostic Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the situation my actions HCP Brand Experience

[object Object],[object Object],RESULTS : Interactive Kiosk HCP Brand Experience

Case of Clinical Trials Enrollment Clinical Trials Branding the situation my actions ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],RESULTS : Bladder Cancer Program Clinical Trials Branding

Achieving. Learning. Connecting with Customers.

left brai N + right B rain = ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],analysis + creativity = N ancy B urgess = RESULTS ,[object Object]

Strategic Healthcare Marketer Connecting to Customers Thank You! Nancy Stearns Burgess

ePortfolio 2011s

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