Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

US Science Journalists Embrace Social Media

US Science Journalists Embrace Social Media

Herunterladen, um offline zu lesen

Science journalists in the United States are experimenting with social media as reporting tools, publishing platforms, and research avenues. I presented this talk to science communicators in Oslo, Norway, on March 24, 2010. We discussed strategies to make use of social media more effective and efficient, and how social media might evolve in the near future as a communications tool.

Science journalists in the United States are experimenting with social media as reporting tools, publishing platforms, and research avenues. I presented this talk to science communicators in Oslo, Norway, on March 24, 2010. We discussed strategies to make use of social media more effective and efficient, and how social media might evolve in the near future as a communications tool.

Weitere Verwandte Inhalte

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

US Science Journalists Embrace Social Media

  1. 1. Science Writing Gets Social What happens when journalism becomes a conversation Nancy Shute Science and Mass Media 2010 Oslo, Norway March 24, 2010
  2. 2. The good old days of science journalism <ul><ul><li>We wrote, they listened . </li></ul></ul><ul><ul><li>Researchers returned our phone calls. </li></ul></ul><ul><ul><li>We controlled both the data and the publishing platform. </li></ul></ul>
  3. 5. Now science journalism is exploding.
  4. 6. Traditional science news outlets are losing audience Source: Pew State of the News Media 2010
  5. 7. Nobody’s making money in journalism Source: Pew State of the News Media 2010
  6. 8. <ul><li>“ There is a large audience for science, … [but] we are sitting here under a cloud of anxiety about the survival of our species. </li></ul><ul><li>“ I feel as if I’m running for my life.” </li></ul><ul><li>-- Laura Chang, science editor, New York Times </li></ul><ul><li>Reported in CJR, July 2, 2009 </li></ul>
  7. 9. Social media is sparking an explosion of new forms of science writing
  8. 15. New “publishers” are distributing science news
  9. 23. Science writers are using social media to: <ul><ul><li>Find sources. </li></ul></ul><ul><ul><li>Follow news in real time. </li></ul></ul><ul><ul><li>Track trends. </li></ul></ul><ul><ul><li>Publish themselves. </li></ul></ul><ul><ul><li>Talk with each other. </li></ul></ul>
  10. 24. Find and cultivate sources <ul><ul><li>Use Facebook and Twitter to find out what sources are thinking and doing. </li></ul></ul><ul><ul><li>Use their networks and lists to find others. </li></ul></ul><ul><ul><li>Thank sources publicly, so they’re more willing to feed you good stuff. </li></ul></ul>
  11. 29. Follow news in real time <ul><ul><li>Use Twitter #hashtags to track specific subjects: </li></ul></ul><ul><ul><li>#earthquake </li></ul></ul><ul><ul><li>#geology #cosmology #evolution. </li></ul></ul><ul><ul><li>Cover meetings remotely: #sciwri09 </li></ul></ul><ul><ul><li>Report at the scene from your mobile using Twitter apps, audio, and video. </li></ul></ul>
  12. 35. Track trends <ul><ul><li>Graph Twitter traffic to gauge public interest. </li></ul></ul><ul><ul><li>Use social bookmarking sites to follow readers’ recommendations on science news. </li></ul></ul><ul><ul><li>Track popular science videos on YouTube. </li></ul></ul>
  13. 39. Science journalists are publishing themselves <ul><ul><li>Launch micropublishing businesses using blogs and social media. </li></ul></ul><ul><ul><li>Use blogs and personal websites to research, write and publicize books. </li></ul></ul><ul><ul><li>Use Facebook and Twitter as microblogging platforms. </li></ul></ul>
  14. 45. Science journalists are building new networks <ul><ul><li>Using Twitter to read and critique each other in real time. </li></ul></ul><ul><ul><li>Debating the radically changing nature of science journalism. </li></ul></ul><ul><ul><li>Figuring out the path to a sustainable future. </li></ul></ul>
  15. 50. Let’s continue the conversation <ul><ul><li>Come to the National Association of Science Writers meeting, Nov 4-6, 2010, at Yale University, New Haven, Ct. http://www.sciencewriters2010.org/ </li></ul></ul><ul><ul><li>Come to the World Conference of Science Journalists, June 27-29 2011, Cairo. http://wcsj2011.org/ </li></ul></ul>
  16. 51. More on science journalism and social media <ul><ul><li>Mashable.com </li></ul></ul><ul><ul><li>Readwriteweb.com </li></ul></ul><ul><ul><li>Paidcontent.org </li></ul></ul><ul><ul><li>Poynter.org (e-media tidbits) </li></ul></ul><ul><ul><li>CJR.org (The Observatory column on science journalism) </li></ul></ul><ul><ul><li>People with useful takes on journalism and new media: </li></ul></ul><ul><ul><li>JayRosen: @jayrosen_nyu </li></ul></ul><ul><ul><li>DanGillmor: @dangillmor </li></ul></ul><ul><ul><li>Clay Shirky: @cshirky </li></ul></ul><ul><ul><li>Jeff Jarvis: @jeffjarvis </li></ul></ul>
  17. 52. Questions? <ul><ul><li>Find these slides at: </li></ul></ul><ul><ul><li>slideshare.com/nancyshute </li></ul></ul><ul><ul><li>Find me at: </li></ul></ul><ul><ul><li>nancy(at)nancyshute.com </li></ul></ul><ul><ul><li>nancyshute.com </li></ul></ul><ul><ul><li>usnews.com/blogs/on-parenting </li></ul></ul><ul><ul><li>twitter.com/nancyshute </li></ul></ul>

Hinweis der Redaktion

  • Thanks for coming! Our presentation is largely based on two panels we attended at ONA: 1. Top tech trends you haven&apos;t heard of (by Amy Webb, a reporter-turned-consultant who advises media companies looking to utilize new tech) 2. Using Twitter for Live Blogging   We&apos;ll talk a bit about these different technologies - and focus on things like Twitter more at the end - and talk a little about possible ways we could employ the trends here.     Tech guys, speak up in regard to what we&apos;re doing now to implement/consider some of these technologies.   We&apos;ve also got some handouts, which we&apos;ll pass out later. 
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • Explosions can be bad – or good.
  • Source, Pew
  • Source, Pew
  • Why is that? Science is a specialty beat, editors don’t like science when it makes them feel dumb, and ads don’t sell that well against science
  • I am blogging for MSM.
  • Ed Yong is a London based PIO who uses Twitter as a microblogging platform, and also has his own blog, Not Exactly Rocket Science.
  • Sexy videos for science: Biochemistry grad student Erika Ebbel shows the “gown walk” that helped her win the Miss Massachusetts beauty pageant.
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • People including science writers and an editor at Nature started reading and retweeting my coverage of #osloscicom
  • Science writer Brian Switek picked up on my tweets about the Ida controversy, and gave me valuable background, with link, on his position on Ida as a human forbear.
  • Need4Feed, created by Purdue University in 2009 as an aggregator of meeting coverage on Twitter.
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?
  • Lots of money here for innovation in journalism, but where are the science writers?
  • It’s all about Twitter now: its usage has increased by 485% over the past 7 months. Twitter allows you to keep in constant contact with others and get up-to-the-minute updates using your mobile device. Yammer - similar idea; USN has a feed as does lots of other places. It&apos;s good for sharing notes on what projects people are working on. Lifestreaming has its disadvantages: You can sign up for Spokeo to track Amazon purchases, flickr photos, MySpace messages...    And it&apos;s not always used well... One colleague agrees with this: &amp;quot;Twitter is, for the most part, an unnecessary distraction in an already information-overloaded age.&amp;quot;   USN uses: Live blogging? Others?

×