3. What does a healthcare system have
to tweet, post, blog, vlog about?
Eight hospitals.
One mission:
“Serving Humanity to Honor God”
Unlimited stories.
5. Numbers at a Glance
YouTube (21 Videos)
3,522 total uploads
Facebook pages(8)
2,844 fans
Twitter 1,079 followers
6. (Healthy) Social Media
Methodist Healthcare Uses Social Media to:
Listen Engage Communicate
Fortify Brand Improve
Increase Loyalty
Awareness Transparency
Create Improve
Tell People Stories
Relationships Customer Service
7. Without Social Media We...
wouldn’t have connected with Matthew
Zachary, who founded Stupid Cancer
Foundation in New York
wouldn’t have met Vickie, a local kidney
transplant patient who found her
organ donor on Facebook.
wouldn’t
know that our patient Kim blogs daily about
her medical condition--and her Methodist
Healthcare experience.
8. Content Strategy
Identify facility/departmental
Find and Tell Stories: Video, blogs,
champions who can help administer
status updates sites or provide tips for content.
Promote with Social Media,
Traditional Marketing
Monitor your competitors and other
Mayo Clinic,Lee Aase, Ed Bennet
businesses for best practices, content
Be consistent.Track followers, fans,
Organize and track what works views, clicks, interactions, loyalty
10. Connect with Methodist Healthcare
Vote for the 2011 SXSW Panel Proposal: Integrating Social Media in Hospital Systems: True Confessions
Speaker: Nancy Preyor Johnson Deadline to Vote: 11:59 CDT Friday, August 27, 2010
http://panelpicker.sxsw.com/ideas/view/5757?return=%2Fideas%2Findex%2F7%2Fcompany
%3Amethodist+healthcare
Young Adult Cancer Tweet Up
Friday, Oct.1, 2010 6:30pm
For info: mention #YCancer on Twitter and connect on facebook.com/youngpeoplegetcancertoo
Did we mention the free food? Entertainment? The good feeling you will get just for showing your
support toward a good cause?
Connect on Twitter
@nancypjohnson
@sahealth210
#YCancer
Connect:
facebook.com/methodisthealthcaresanantonio
facebook.com/texastransplantinstitute
facebook.com/MethodistWomanPlus.55PLUS
facebook.com/sacattlebaronsgala
facebook.com/youngpeoplegetcancertoo
facebook.com/healthforlifecenter
facebook.com/JoinMethodist
facebook.com/MHvsMS
youtube.com/sahealth210
11. Social Media Healthcare Resources
Vanderbilt University Medical Center Social Media Tool Kit
http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit
Centers for Disease Control and Prevention Social Media
http://www.cdc.gov/SocialMedia/Tools/Blogs.html
Ed Bennett’s Hospital Social Network List
http://ebennett.org/hsnl/
Lee Aaase’s Social Media University Global
http://social-media-university-global.org/
Mayo Clinic Center for Social Media
http://socialmedia.mayoclinic.org/
Social Media Governance Social Media Policy Database
http://socialmediagovernance.com/policies.php