1. Social Media for
Entrepreneurs
The Basics, and who to follow

2. About Paul Kortman
Newaygo - The Stream
12 years - IT nerd
4 years - Digital Marketer
Parallel Entrepreneur
Social Media for Entrepreneurs @namtrok - Paul Kortman

3. Social Media Defined
Social media is a type of online
media that expedites conversation,
aka it allows users to participate in
the creation of the content.
Social Media reflects off-line
activities in an on-line environment
Social Media for Entrepreneurs @namtrok - Paul Kortman

4. Social Media is people having
conversations online
Social Media for Entrepreneurs @namtrok - Paul Kortman

5. Why Should you Care?
Social Media for Entrepreneurs @namtrok - Paul Kortman

6. Why Should You Care
Top 10 most-visited Websites
2009 2010
google.com facebook.com
mail.yahoo.com google.com
facebook.com mail.yahoo.com
1.Social Media sites yahoo.com yahoo.com
myspace.com youtube.com
are more popular mail.live.com msn.com
than any other youtube.com myspace.com
website search.yahoo.com mail.live.com
msn.com search.yahoo.com
ebay.com bing.com
Data is based on US visits for Janurary to November 2009 and 2010
Source: Experian Hitwise
Social Media for Entrepreneurs @namtrok - Paul Kortman

7. Why Should You Care
2.Users spend
more time
being social
online than
they do
seeking
information
Social Media for Entrepreneurs @namtrok - Paul Kortman

8. Why Should You Care
3.People are talking
about you, your
business, your
field right now
Social Media for Entrepreneurs @namtrok - Paul Kortman

9. Why Should You Care
The Tools may change
4.Social Media as
a concept is MySpace
only going to Facebook
become more
pervasive The Concept will grow
Social Media for Entrepreneurs @namtrok - Paul Kortman

10. Why Should You Care
1.Social Media sites are popular
2.Users spend more time on social
media
3.People are talking about you
4.Social Media is becoming more
pervasive
Social Media for Entrepreneurs @namtrok - Paul Kortman

11. Stats
Social Media for Entrepreneurs @namtrok - Paul Kortman

12. Stats - Facebook
600 Million Worldwide Users (10%)
155 Million US users (50%)
5 Million Michigan users (49.8%)
source: socialbakers.com
Social Media for Entrepreneurs @namtrok - Paul Kortman

13. Stats - Twitter
3 years, 2 months, 1 day --> 1
billion tweets
1 week --> 1 billion tweets
177 million daily tweets
460K new accounts/day
source: twitter.com
Social Media for Entrepreneurs @namtrok - Paul Kortman

14. Stats - YouTube
>2 billion views/day
15 min/day - avg person
24 hrs uploaded/day
source: website-monitoring.com
Social Media for Entrepreneurs @namtrok - Paul Kortman

15. Stats - LinkedIn
101 Million users
41% female
44% US
source: invisibleinkdigital.com
Social Media for Entrepreneurs @namtrok - Paul Kortman

16. What should you do?
Social Media for Entrepreneurs @namtrok - Paul Kortman

17. What should you do?
1.Listen
Social Media for Entrepreneurs @namtrok - Paul Kortman

18. What should you do?
2.Participate
Social Media for Entrepreneurs @namtrok - Paul Kortman

19. What should you do?
3.Relinquish Control
The goal is not to control the
conversation
The goal is to enable, inform, inspire, educate
Social Media for Entrepreneurs @namtrok - Paul Kortman

20. What should you do?
4.Engage
Be honest
They’ll see right through any spin
Social Media for Entrepreneurs @namtrok - Paul Kortman

21. So Where do I Start
Social Media for Entrepreneurs @namtrok - Paul Kortman

22. So Where do I Start
Facebook
Twitter
Blog
YouTube
LinkedIn
Social Media for Entrepreneurs @namtrok - Paul Kortman

23. Social Media & ROI
Processes done online?
Communications preformed online
Support/Answer Questions online vs on
phone
Social Media for Entrepreneurs @namtrok - Paul Kortman

24. one more thing
People connect with people
We’re in this together
Connect with your target audience
Social Media for Entrepreneurs @namtrok - Paul Kortman

25. Thanks
This Slide Show can be downloaded here:
http://paulkortman.com/stream
Paul Kortman
paulkortman.com
twitter.com/namtrok
Social Media for Entrepreneurs @namtrok - Paul Kortman