In this presentation, you will learn how to name your small business, product or service with a very BIG idea. Brought to you by http://NamingMachines.com

1. HOW TO NAME YOUR SMALL BUSINESS, PRODUCT OR SERVICEWITH A BIG IDEA Contact: namingmachines.com, twitter.com/namingmachines, scott@namingmachines.com or 201-918-2727

2. Hello, We’re the Naming Machines www.NamingMachines.com 2

3. We name things for companies & entrepreneurs like… Alex M., Skateboarding
Apparel Name Michael K.,
iPad App Name Xavier J.,
Restaurant Name Erin K.,
Baby Accessory Name Leslie M., Productivity
Software Name 3

4. Are brand names important? Brand names are important. They are the first public act of branding. They are at the core of all brands. 4

5. Yes, names matter Marketing Professionals (139 respondents) Brand Name Brand Slogan Package Design Brand Character Brand Logo Brand Symbol 0 20 40 60 80 100% Source：The Japan Economic Times 5

6. Today you’ll learn… No-nonsense, practical approach to naming your small business, product or service with a big idea 6

7. You will need… $ ¥£€ $ ¥£€ + 7

8. First, “time” 8

9. Tip 1. Get Strategic 9

10. Tip 1. Get Strategic Ask yourself… What are my competitors’ names? Be Different What do my customers really want? Be Relevant 10

11. Tip 2. Get Thinking 11

12. Tip 2. Get Thinking Ask yourself… Develop Creative Themes (Like “Intelligent & Fresh”) What’s the essence of my brand? Allow for Stretch (You may even go into Airlines!) Where will it go in the future? 12

13. Tip 3. Get Creative 13

14. Set Aside Time,Sit Down,And ActuallyCreate Names… Tip 3. Get Creative Now you have to… Lots of them!It’s about Quality& Quantity. 14

15. Think about the different kinds of names you can create Construct Expression Functional Acronym Acura BMW Real Word Benefit Mini Volkswagen Coined(compound) Aspirational Infiniti Land Rover GeneralMotorsCorporation Coined (one-word) Descriptive Lexus HybridSynergyDrive Phrase Suggestive Lotus 15

16. Creativity vs. Communication Remember, the more “creative” your name is, the more money you’ll likely spend to build meaning into that name and develop you brand’s story… $80,000,000*(ad spend duringlaunch) Also remember, the more “descriptive” your brand name is, the more generic and commoditizedit can become… 16

17. Now that you’ve got all these great names… 17

18. Tip 4: Shortlist & Decide Shortlist and select the final candidate based on the criteria most important to your business and your brand ✓ ✓ Fit to Strategy? Memorable? ✓ ✓ Trademark Available? Fit to Brand? ✓ ✓ URL available? Allows for Stretch? ✓ ✓ Consumer evaluation? No Negative Meaning? ✓ ✓ Quick Google Search? Easy to Pronounce? 18

19. If a candidate meets all your criteria and rises to the top… Nice work! You’ve got yourself a new brand name! 19

20. Now let’s review Get Strategic Get Thinking Get Creative Shortlist & Decide 20

21. Now… the “Money” $ ¥£€ $¥£€ $ ¥£€ $ ¥£€ $ ¥£€ $ ¥£€ $ ¥£€ $ ¥£€ 21

23. Creative Development (pro help)

24. Linguistic Screening (pro help)

25. Trademark Screening (pro help)

26. Trademark Registration (just you)

27. URL Registration (just you)22

28. A final note… Naming is deceivingly difficult. And it becomes even harder when you have to name something for yourself. But now that you have some general tips and direction on how to name your new small business, product or service, we’re confident you’ll be able to create a big idea. Best of luck, and if you run into trouble along the way, feel free to visit us at www.NamingMachines.com and say hello. 23

29. Find out more about us! http://NamingMachines.com Scott@NamingMachines.com http://Twitter.com/NamingMachines http://Facebook.com/NamingMachines 24

30. THANK YOU! Contact: namingmachines.com, twitter.com/namingmachines, scott@namingmachines.com or 201-918-2727