Most software Companies are now global, even tiny start-ups, due the ease of access to app stores, distribution systems and the internet, therefore you need to have a system to control and manage the data and to protect it if you plan to use any form of collection from your users.
Software Analytics Services can help by providing the infrastructure and options required to segment and control the data, both from a capture and content perspective. In many cases you may wish to block data to be collected from a region (like consumer data from Switzerland or Germany for example) or ensure the data is anonymous, but in other areas or where you have been granted permission you will want to connect users with their usage to get the best results.