course 3: seo and web traffic

1. SEO and Web Traffic
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Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email: duc.nguyenanh@nakitech.net
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2. • Search Engine Optimization - A great way to increase
website traffic. Search engine optimization provides a way
to optimize the traffic on the website by improving the
website ranking on search engines and helps a business
website to appear on the first page of a search engine.
• This Module will give you an insight about how search
engines work and develop SEO strategies.
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3. SEO Course Modules
• How Search Engines Works?
• Introduction to SEO
• Factors to get higher ranking in search results
• SEO Process
• SEO Tools
• SEO ROI
• Search Engine Penalties
• SEO Best Practices
• Increasing Website Traffic
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4. How Search Engines Works?
• What is a search engine?
• Classification of search engine
• Terminology Required
• Working of search engine
• Search Engine Indexing
• Local Search and SEO
• Local Ranking Factors
• How Search engine rank pages
• Page Rank
• Crawl Rate
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5. Introduction to SEO
• What is SEO
• Why Search Engine Optimization
• Evolution of SEO
• Google universal search and SEO
• SEO keywords
• On-page/On-site Optimization
• Off-page/Off-site Optimization
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6. • Factors to get higher ranking in search results
• Meta Description
• Sitemap
• URL slug
• Header Tag
• Title Tag
• Keyword
• Internal Links
• Content
• Image ALT and Title Tags
• Keyword Density
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7. • Domain Authority
• Sandbox Effect
• Search Engine Submissions
• Directory Submissions
• Article Writing and submissions
• Press Release writing and submissions
• Blog Posting and comment writing
• Classifieds posting
• Forum Posting
• Business Listing
• Social Bookmarking
• Social Networking
• RSS Feeds
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8. SEO Process
• Define Objectives and Goals
• Research and Analyze
• Tuning the page
• Incorporating SEO in website Design Process
• Generating SEO friendly URLs using URL rewriting
• Develop site structure, Navigation and Sitemap
• Submit to Directories
• Build Links
• Reporting, analysis and maintenance
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9. SEO Tools
• SEO Suite
• Web CEO SEO Suite
• Google Analytics
• Google Keyword Planner
• Google AdSense
• SEMRush
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10. SEO ROI
• Measuring SEO ROI
• ROI
• Lead And Sales
• Cost per lead/sale
• Average Customer lifetime value
• Conversion rate
• Conversion rate per keyword
• Organic traffic
• Rankings
• Conversion Source
• Incoming links
• Page Rank
• Pages indexed
Namkinh Technology Corporation
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11. Search Engine Penalties
• Types of Google SEO Penalties
• Wrong/Bad Bad SEO Practices
• Over-optimization
• Removal of www.
• Duplicate content
• Paid links
• Content farms
• Cloaking
• Page Hijacking
• Referrer log spamming
• Sybil attack
• URL redirection
Namkinh Technology Corporation
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12. SEO Best Practices
• Great user experience
• Lead generation vs Website
• SEO myths
• Common SEO mistakes
• Do’s And Don’ts
• SEO Future
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13. Increasing Website Traffic
( Secret will be disclosed during course)
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14. THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,
6 Ward, 3 District, Ho Chi Minh City.
• Hotline: 0935 982 718 – 0907 053 773
• Email: info@nakitech.net. Website: http://www.nakitech.net
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