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Careers in Market Research

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Lawrence Nagazina
BusinessNews & Politik
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Careers In Marketing Research Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak MKT320020 9/18/07
What Is Marketing Research? Marketing Research is the process of DESIGNING, GATHERING, ANALYZING, and REPORTINGinformation that may be used to solve a specific marketing problem. Burns, Bush - Marketing Research
AMA Definition of Marketing Research ,[object Object]
Generate, Refine, and Evaluate Marketing Actions
Monitor Marketing Performance
Improve Understanding of Marketing as a ProcessBurns, Bush - Marketing Research
Purpose of Marketing Research Marketing Research “Link the Consumer to the Marketer”
Why Is Marketing Research So Important? Customers and Markets Perception of the Company Inform Employees about Vision for the Future Company Values http://www.marketingsource.com http://businessknowledgesource.com
Graduate Programs ,[object Object]
Admission Requirements
Graduate Program
Internships,[object Object]
Marketing Research
Business Administration
Liberal Arts
Statistics/Math

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