Lui Okada is the CEO of Samurai International, an app development company based in Japan. The document provides tips for small app developers to succeed in the Android market, including developing apps that meet market needs, using effective marketing strategies like social media promotion, and monetizing apps through ads or paid downloads. It also recommends expanding to larger overseas markets like the US as they provide more opportunities for scale.

1. AndroidDev.jp Feb.21.2011
How to win
in Android Market
-for Small Developer-
Samurai International, LLC
Email: lui_okada@samurai-international.jp
Twitter: @Lui_AppsDev
Facebook: @lui.okada
Facebook Pages: @samurai.international
WEB: http://samurai-international.jp/

2. Self Introduction
Lui Okada
— CEO of Samurai International, LLC.
— MBA Globis
— Twitter: @Lui_AppsDev
— Facebook: @lui.okada
— Facebook Pages: @samurai.international

3. Company
Pure smartphone apps plays.
Tokyo
Kobe
• Planning
• Marketing • Development
• Design
• Sales…

4. App Showcase
Many apps ranked high.
350,000
Sosial Featurephone RankingTube 300,000
Browser [iOS/Android] 500K apps sum total
[Android] YouTube viewwe downloaded! 250,000
FP web site viewer iOS Ranked 1st
Andronavi Ranked 200,000
1st
150,000
Traffic Information End of Edo Samurai
[iOS/Android] Almanac 100,000
Navigation category [iOS]
Ranked 2nd Education Category
Ranked 5th 50,000
0
Sengoku Busho Groupons
2010.6.20
2010.6.27
2010.7.4
2010.7.11
2010.7.25
2010.8.1
2010.8.8
2010.8.15
2010.8.22
2010.8.8.29
2010.9.5
2010.9.12
2010.9.19
2010.9.26
2010.10.3
2010.10.10
2010.10.17
2010.10.24
2010.10.31
2010.11.07
2010.11.14
Almanac [iOS]
[iOS]
Education category
Ranked 1st
Charity Clock
[iOS]
Collaborate with
NGO
Cause Marketing

5. Social Feature Phone Browser

6. Social Feature Phone Browser
Feture Phone Browser is added social
bookmark
— From Oct.2010
— Free. Ad CTR is 9%!
— Ranked 1st in AndroNavi.

7. Ranked higher in AndroNavi Market.
Nov. Dec.
3rd.
1st.
Jan. Feb.
2nd
1st.
2011 2 14

8. Download of sum total
It has been downloaded constantly.
Sum Total
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
10.12
10.18
10.25
11.2
11.11
11.17
11.24
12.1
12.7
12.15
12.22
12.29
2011.1.5
1.11
1.18
1.25
2.1
2.8
2.14

9. iPhone Apps case
Dramatically high and unspread.
RankingTube DL Total Sum
120,000
100,000
80,000
60,000
40,000
20,000
0
App Store Ranking is high impact.

10. Marketing Mix
for App Development

11. What is the marketing mix?
What type app should you make and
how do you deliver to customers?
—
—
—
—
—

12. Is the market segment big?
Our app category has enough size
of market.
— Many maker has been selling smart
phone.
— The users who changed smart phone
from feature phone is many.
— Feature phone web site is rich in
Japan.

13. S.T.P
Make the original position.
Segmentation
Positioning
Targeting
Social
Time of change from FP
Reach to
Competito FP site
r B
Competitor
A
Level of FP heavy user

14. Product
Satisfy Customers!
From review
“I can’t see some FP sites !”
Our Solution
Ø FP web site they can see listed.
Ø Customers make the list on social.

15. Price
Using Adware.
Free.
Ø As customer use many times,
we can get impressions.
Ø We use AD-Maker!

16. Place
Narrow down markets.
Many app store available…
Android Market, AndroNavi, au one market.

17. Promotion
Increase the chance to be seen.
• Press release
• Review site
• Twitter
• Friends
• Link from self Apps
You must draw on social networks.

18. Why is it difficult to sell?
We cannot have a chance to sell
directory.
Developer
Customer
Market
Huge new release

19. Draw on social media!
We made the Customer List on social network
and sell to them.
Developer
Customer
Market

20. Other
When is app updated, it will be on new app
cotegory.

21. Other important things
UI and monetize.

22. UI and monetize
Design the UI to monetize.
• Easy to notice
• On the conductor.

23. Then, RankingTube’s case.
It is moved to top.
Before
After

24. Result
Dramatically increase!
Before
After

25. Target

26. World App Market
US & EU market is 10 times larger than JP.
( )
US
EU

27. Target
Chase the scale!
120.00%
100.00%
80.00% Others
Windows Mobile
60.00%
IOS
40.00% Android
BlackBerry OS
20.00%
Symbian
0.00%
Share Share
2010 Market 2014 Market
(IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)

28. Free Apps Trend in US
(Destimo Report November 2010)

29. Paid Apps Trend in US
(Destimo Report November 2010)

30. Build team and go to sell oversea!
— It is hard to be all.
— Build your team and discuss.
— Chase the scale.
Collaborate and join to
Samurai International!

31. Thank you.
— Email: lui_okada@samurai-international.jp
— Twitter: @Lui_AppsDev
— Facebook: @lui.okada
— Facebook Pages: @samurai.international
— WEB: http://samurai-international.jp/