TEXTIENT ANALYTICS: Turning Human Intelligence in to Business Value

1. Cognitive Brand & Consumer
Insights from the Voice of
Consumers for Brand Owners,
Marketers & Researchers

2. Strategic Brand & Marketing Insights
The Power of your Brand lies in
what resides in the Minds and
Hearts of your Customers!
Get Answers in
Hours, Not in
Weeks
Develop Emotionally engaging Brands,
Products & Marketing

3. BRAND-ESSENCE
Cognitive Brand Insights
• What’s your brand promise?
• What is your rational and emotional
appeal?
• How do you differentiate?
• What’s the attractiveness quotient?
• What’s your experiential stimuli?
• What’s your relationship quotient?
• How hot and mature are you?
Brand Notions: Category, Brands, Products,
Services, Organization, Location, Celebrity

4. Deeper Human truth can move
everything. But finding it requires
a deep cognitive dive!
We Unlock the Human-Truth
Deeper Consumer Insights
Who? Why? what?

5. CONSUMER DNA
Cognitive Consumer Insights
• Who are my consumers - What is
their persona ?
• Why do consumers do what they do?
• How they feel?
• What’s really behind their choices?
• What moves them and delights
them?
• What are the Consumption
preferences ?

6. Context Discovery
• What is influencing the
brand and consumers?
• What are the unique and
important drivers?
• What are the topics in the
context? (situation)
• What are the entities
involved? (Location,
organizations and conditions)

7. Discover how Cognitive
insights can change the way
you think about your
business and customers

8. On-demand Platform
Unstructured data mining
 Twitter, Facebook page, YouTube Page,
Bring Your own data
Cognitive Analytics
 Deeper, Qualitative insights
 Self-service, Web based
 Easy to use
 Affordable

9. Applications ?
• Market Research, Consumer
Insights
• Category trend research
• Brand Analytics
• Product
• Service
• Location
• City, Tourism
• Celebrity
• Event
• Competitor Brand Analysis
• Marketing, Ad performance
• Product Launch, Testing
• Qualitative Risk Sensing

10. Thank You
TEXTIENT ANALYTICS
Turning Human Intelligence in to Business Value
Twitter: @_textient
www.textient.com
Email: Info@textient.com
Contact us for a demo or Sign up to Try