The CMO Survey - Highlights and Insights Report - Spring 2024
Godrej&boyce
1. - A lock is not just a lock..It’s also the key to your peaceful mind.!!!
Gootherajee
1880 1920 1990 2008
3/25/2012 PGDIE 1
2. History
Founders
Ardeshir Burjorji Sorabji Godrej (1868–1936) Pirojsha Godrej (1882-1972)
1894 – Lawyer (Fresh out of College)
1894 - Gave up the law and joins as asst to Chemist.
1895 - Investment of Rs3000 (Borrowed from Cama )- Started Manufacturing “Surgical Equipments”
1895 – Vision on “ Made in India “ products.
1897 - May 7 - Started Manufacturing Locks under “Anchor” Brand.
1910 – Boyce(Cama’s nephew) Join hands with Ardeshir as per Cama’s wish.
Godrej company rechristened as “Godrej & Boyce Manufacturing Company”.
Trip to England ,France & Germany.
Learns the Trade Secrets of Chubb factory in Wolverhampton- then Competitor.
Boyce decided to leave the company. But the name was retained.
1928 - May 1- Ardeshir transferred the ownership to his brother Pirojsha
Pirojsha Godrej carried Ardeshir Godrej’s dream forward in
making Godrej group- a global multi-business enterprise.
PGDIE 2
3/25/2012
3. Vision
Godrej in Every Home and Work Place
Mission
Enriching Quality of Life ! Everyday ! Everywhere!
Values
Customer Orientation
Honesty & Integrity Respect & Trust
Team work & Discipline Environment Friendly
3/25/2012 PGDIE 3
4. Godrej – Focus Areas
Godrej Group
Godrej & Boyce Group Godrej Industries
Appliances Godrej INFOTECH Chemicals
[Corporate Entity]
INTERIO Furniture Properties[CORPORATE]
LOCKS Godrej Efacec Agrovet[CORPORATE]
Automation & Robotics[JV]
Security Solutions Godrej Hershey[JV]
PRIMA Vending & AV Solutions Godrej Tyson Foods[JV]
Godrej Sdn Bhd
Storage Solutions (Malaysia)
Godrej Consumer Products[CORPORATE]
Material Handling Godrej Pte Ltd
Keyline Brand
Tooling (Singapore)
Kinky Group
Process Equipment
Godrej Company Ltd Rapidol Pty
Precision Systems (Vietnam)
Global Mid East FZE
Precision Engineering
Godrej & Khimji LLC PT. Megasari Makmur
LAWKIM Motors (Middle East)
Issue Group Co.
Electricals and Electronics
3/25/2012 PGDIE
Argencos S.A. 4
Construction & Real Estate
5. Godrej & Boyce Divisions
Godrej & Boyce Group
SUPPORT SERVICES
Appliances
INTERIO Furniture
OFFICE & CONSUMER CORPORATE PERSONNEL
PRODUCTS GROUP LOCKS
&
Security Solutions ADMIN DEPT
PRIMA Vending & AV Solutions
Storage Solutions CORPORATE
LEGAL SERVICES
Material Handling
Tooling CORPORATE FINACE DEPT
INDUSTRIAL Process Equipment
PRODUCTS GROUP Precision Systems CORPORATE PROCUREMENT
DEPT
Precision Engineering
LAWKIM Motors
COMMERCIAL DEPT
Electricals and Electronics
OTHER
Construction & Real Estate
BUSINESS SERVICES
3/25/2012 PGDIE 5
6. Godrej – Focus Areas
Godrej Group
Godrej & Boyce Group Godrej Industries
STATS & FACTS
Flagship Company of Godrej Group
Established in 1897
One of the largest privately held Industrial Corporations.
More than 30% of business done overseas.
Godrej Empire spread across 60 countries world wide.
Turnover of US$ 2.82 billion (FY 10-11).
3/25/2012 PGDIE 6
7. Godrej & Boyce Group Brands & Products
Appliances
AV Solutions
Batteries
Construction
3/25/2012 PGDIE 7
8. Godrej & Boyce Group Brands & Products
Appliances
AV Solutions
Batteries
Construction
Electricals & Electronics
Furniture
Lawkim Motors
Locks
3/25/2012 PGDIE 8
9. Godrej & Boyce Group Brands & Products
Appliances
AV Solutions
Batteries
Construction
Electricals & Electronics
Furniture
Lawkim Motors
Locks
Material Handling
Precision Systems
Process Equipments
Security Solutions
3/25/2012 PGDIE 9
10. Godrej & Boyce Group Brands & Products
Appliances
AV Solutions
Batteries
Construction
Electricals & Electronics
Furniture
Lawkim Motors
Locks
Material Handling
Precision Systems
Process Equipments
Security Solutions
Storage Solutions
Tooling
Vending
3/25/2012 PGDIE 10
11. Brands & Products
40% of Indian Population uses atleast one Godrej products every single
day.
Godrej & Boyce Mfg Company – the last manufacturers of typewriters
in the world.
Godrej Storage Solutions designed the Educational rack for Asia’s
Largest Library.
World’s first soap without animal fat- CINTHOL (1918)
Godrej Appliances made the very first refrigerator in India (1958).
Godrej made the first 100% CFC free refrigerators which ignited the go-
green revolution in industry.
3/25/2012 PGDIE 11
12. Brands & Products
Godrej Batteries (JV with GP batteries) is the No 1 brand in China & Hong
kong for its rechargable , alkaline batteries.
Godrej Interio is the India’s Largest furniture brand ,standing majestically by
its vibrant, innovative and diverse offerings.
Godrej Locks is celebrated over the years (112 years) for the trust bestowed
by its customers across the globe.
Lawkim Motors is a global attractive brand recognized across by market
leaders for its expertise in motors and calibration .
Godrej Material Handling is India’s Largest manufacturer of lift trucks.
Godrej Process Equipment is a leader in fabricating unit static equipment for
process industries
Godrej Tooling is one of the India’s most advanced tool room catering
solutions to international automobile giants.
3/25/2012 PGDIE 12
13. Market Performance & Share FY11-12
Godrej brand value stood at $3 bn , placing above other iconic brands
including Nissan, HTC, Yamaha and Lenova. (First of its kind in Godrej
History)
Godrej group sales grew by 24% YOY and PBT grew by 44%.
Godrej has 70% market share in Security Solutions business.
Growth Strategy
Godrej is working on 3X3 growth strategy in Asia, Africa and South
America in FMCG portfolios.
Pioneering in FMCE (subset of FMCG) sector in next 5 years.
Targeting a growth of 30% across all sectors in FY 11-12 thru brand
activation.
3/25/2012 PGDIE 13
14. PHILANTHROPY & CORPORATE SOCIAL RESPONISIBILITY
Education Healthcare
Udayachal Schools: Providing Quality Godrej Memorial hospital
Care and Education since 1955 AIDS Awareness
Blood Donation
Teach for India movement
Smile Train
Foundation of Medical Research – Cure
of leprosy.
Heritage Other Initiatives
Indian heritage society-Preserving the Scout & Guide Pavilion
diversity & richness of art, architecture Tsunami Rehabilitation Project
& culture. Crematorium for animals
Table for Two – Addressing hunger and
Indian council of world affairs (ICWA) – malnutrition in developing world.
Promoting research and discussions. Family welfare programme.
3/25/2012 PGDIE 14